Archive for August, 2016

Reach Multilingual Markets: Four Questions, Answered

EriksenTranslations

On our last WEGG webinar, “Reach Multilingual Markets: Creating Content, Developing Effective Partnerships, and Utilizing Translation Technology,” and presented by Jen Murphy, Director of Marketing for Eriksen Translations Inc. (pictured below), attendees asked a lot of great questions.  We couldn’t get to all of them so we promised to follow up with a blog post here at WEGG addressing the rest.  Here they are.  Meanwhile, thank you for your engagement and a BIG thanks to Jen for following through on this!

1. Should a business owner consider ever using Google Translate for translations?

While Google Translate has improved, its uses are still limited. Google Translate can help you understand the general meaning of text in another language, however a business should not use

Jennifer Murlhy, Director of Marketing, Eriksen Translations Inc.

Jennifer Murphy, Director of Marketing, Eriksen Translations Inc.

it for web content, legal or human resources materials, or anything client facing or for publication. Google Translate just doesn’t have the ability to grasp cultural nuance, or possess the local, contextual understanding of a human translator, and may miss crucial subtleties in technical or legal materials. In order to capture tone, emotion, and precise meaning it is still necessary to use a professional translator.

2.  How do you work with websites that update their content frequently?  For example, an e-commerce site with many SKUs? 

When a website requires frequent updates, delivered in a short period of time, it requires a lot of planning and coordination. If a client lets us know ahead of time the date when an update will be released, we can book our teams of linguist accordingly. A client’s method for delivering content varies depending on the capabilities of their Content Management System (CMS) to export/import translations. Sometimes we receive an export in XLS with all the SKUs, and update only the new ones or those that have been updated. If the client’s CMS is connected to our system, we are able to receive and deliver only the content that has been updated.

3.  How do you recommend that we, as professionals working to globalize a company, educate ourselves and better understand the global markets we hope to target and launch our marketing efforts in?

As a starting point, there is a great deal published online about cultural conventions around the world – just start by searching “cultural competence” in combination with the location you’re targeting. Additional market research can be obtained from international news reports, trade and economic statistics, and trade agencies. Georgetown University’s National Center for Cultural Competence lists many resources. The U.S. International Trade Administration offers trade counseling, market intelligence, and business matchmaking to help U.S. companies develop business abroad.

There are also companies that provide cultural consulting services to advise businesses on how to focus their marketing efforts and increase sales by meeting the needs of ethnic consumers. Some language services providers provide this service, or can refer you to a cultural consulting firm that’s a match for your needs.

4.  Could you tell us about one of your most challenging website localization experiences?

One especially memorable project was one we refer to as “Project Airlift.” Skype was relaunching their entire website into nine languages. This involved translating 1,000 html/php files and re-engineering the site in 6 weeks – a VERY short period of time for this scope of work.  It took a lot of planning and thinking “outside the box.”

  • Before the final content was ready, Skype provided us with “almost ready to-publish” files, allowing us to create a glossary and analyze the content so we would be ready to start as soon as the files were finalized.
  • Multiple teams of linguists were created, with one editor per language – so that a single editor could review all translations for consistency and style.
  • A schedule for rolling deliveries was developed to give Skype’s localization team a good head start on implementing the files as soon as they were finished.

Ultimately, it took a 10-person Eriksen team and 43 linguists, but due to planning, and organization, we delivered 1.3 million words ahead of schedule. While it was a challenge, this is a story we love to tell. Localization ended up being very important to Skype’s growth, and we were happy to play a role.

Jen can be reached at Eriksen Translations Inc. (Jennifer.Murphy(a)eriksen.com)

__________________________________________

Note: Don’t miss our next WEGG webinar 9/14 on “8 Critical Lessons to Ensure a Successful International Product Launch,” and presented by expert Alison Larson, founder of WorldBlazer Consulting. Register here: https://attendee.gotowebinar.com/register/4126297091592158468. Event is no charge but you must register in advance to attend.

__________________________________________

Advertisements

Tell Us How and Why You Want To Grow Global and Win BIG!

Screen Shot 2016-08-20 at 3.40.08 PM

UPS, in partnership with Metro Chicago Exports & JPMorgan Chase, announced the 2016 Metro Chicago International X-port Challenge. Listen up all women entrepreneurs and business owners!

This export pitch contest starts with you simply telling UPS-Metro Chicago Exports-JPMorgan Chase how and why you want to grow your global business — and you could be the winner of $10,000 in free export shipping credits and a matching prize of $10,000 in grant dollars.  And the beauty of this offer is that it only take a few minutes of your time to apply.  Imagine all the new customers your business could reach worldwide with these prizes!

The top 10 applicants will be invited to a “Pitch Off” event at Chase Tower in downtown Chicago on Thursday, October 20, 2016. These 10 businesses will have an opportunity interact with an illustrious panel of expert judges.

Three winners will be selected based on their international appeal and execution strategy. Should you qualify as one of their top 10 finalists, you will be contacted for verification and with further Pitch-off event date and location details. You must be available to participate in the Pitch-Off event to be eligible to qualify as a finalist.

This event is open to small and medium-sized companies (men and women may apply) located in Cook, DuPage, Kane, Kendall, Lake, McHenry and Will counties.

Go here to apply:  https://global.ups.com/x-portchallenge/?WT.mc_id=VAN701625  Note:  Deadline is September 16th.  Good luck! Let us know if you come out a winner!

__________________________________________

Note: Don’t miss our next WEGG webinar 8/24 on “Reach Multilingual Markets: Creating Content, Developing Effective Partnerships, and Utilizing Translation Technology,” and presented by expert Jennifer Murphy, Director of Marketing, Eriksen Translations, Inc. Register here: https://attendee.gotowebinar.com/register/8702241284561995012. Event is no charge but you must register in advance to attend.

__________________________________________

Women Are Leading the Global Entrepreneurial Revolution

TheEntrepreneurialRevolutionIsGlobalAndWomenAreLeadingIt

Women are leading the charge in taking their businesses global and the United States is a frontrunner with other nations following suit.

Our friend and colleague Rieva Lesonsky, CEO and cofounder, GrowBiz Media says:

I’ve [Rieva Lesonky] seen this firsthand over the past three years as I traveled to Brazil, India and Turkey, meeting scores of international women entrepreneurs at various states of business ownership, from startup to global expansion. The good news is these women don’t have to go it alone. There are organizations [such as WEGG] and events to help them come together, solve common challenges and exchange support.

Read more:  What Global Women Business Owners Need to Grow

__________________________________________

Note: Don’t miss our next WEGG webinar 8/24 on “Reach Multilingual Markets: Creating Content, Developing Effective Partnerships, and Utilizing Translation Technology,” and presented by expert Jennifer Murphy, Director of Marketing, Eriksen Translations, Inc. Register here: https://attendee.gotowebinar.com/register/8702241284561995012. Event is no charge but you must register in advance to attend.

__________________________________________

Confidence and Bold Growth Plans Will Take You Global

ConfidenceAndBoldGrowthPlansCanGetYouGlobal

A survey of Asia-Pacific women entrepreneurs has found that “while confidence and bold growth plans are trademarks of the region’s female business owners, they face some behavioral barriers to successfully scaling their operations.”

The survey was conducted as part of the EY Entrepreneurial Winning Women™ (EWW) Asia-Pacific program, which is sponsored by Standard Chartered, and assists established women-led businesses ready to become global market leaders.

Here’s one finding:

An overwhelming majority (90%) of the 143 respondents reported that they plan to scale their business, with 60% planning to grow internationally and 16% working toward an IPO. Almost two-thirds (58%) of those surveyed have explored external financing options; however, 73% admitted they found the process “intimidating.”

Learn more:  High-Potential Asia-Pacific Women Entrepreneurs Have Appetite for International Expansion New Survey Finds 

__________________________________________

Note: Don’t miss our next WEGG webinar 8/24 on “Reach Multilingual Markets: Creating Content, Developing Effective Partnerships, and Utilizing Translation Technology,” and presented by expert Jennifer Murphy, Director of Marketing, Eriksen Translations, Inc. Register here: https://attendee.gotowebinar.com/register/8702241284561995012. Event is no charge but you must register in advance to attend.

__________________________________________


WEGG Mission

Our mission is to educate women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.

Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.
View All WEGG Webinars
WEGG Newsletter Sign Up
Join us for the WEGG Grow Global Workshop in 2017!

Join 1,768 other followers

Categories

Archives

Ask a Question

Honors & Awards

Use Smile Amazon and WEGG receives a .05% donation from Amazon on eligible purchases.

Donate Your Gift Card to WEGG!

Not know what to do with your Starbucks or Target Gift Card?  Put it to good use.  Exchange it for a donation to WEGG!  You will receive a tax receipt for the entire full value or any unused balance of your card.

Copyright Notice

©2008-2017 Women Entrepreneurs GROW Global.
All rights reserved.

%d bloggers like this: