Archive for June, 2018

Boosting Women’s Entrepreneurship in Europe

In Europe, women outnumber men but they account for only 22 percent of entrepreneurs.  Why is that?  According to Tiziana Pompei, Deputy Secretary-General of the Italian Chamber of Commerce:

“Women are currently focusing their (entrepreneurial) activities in sectors such as commerce, tourism, farming and personal services,” Pompei explained. “There are still too few companies owned by women but they are on the rise, especially thanks to young women investing in the digital and innovative sectors.”

To boost women’s entrepreneurship in Europe, the following is needed:

  1. Women must push forward on their own because there is an increasing number of women in the EU who are willing to start their own business but don’t.
  2. An increase in innovative sectors such as biotech and digital, that offer women new opportunities to go into business.
  3. Female researchers, where women are the majority, must apply their scientific experience that they gained by working at universities to their startups.

Read more about the importance of supporting women entrepreneurs in Europe.

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What is cloud computing?  As an SME, how can you benefit from it?  Find out key growth lessons from more than 50 startup owners using cloud computing. 

Join us for our next WEGGinar™ 7/11/18 on “Intro to Cloud Computing and How It Can Benefit You,” presented by Jayger McGough Tomasino and Carly Kizorek, Technical Evangelists at IBM.  They will give you the scoop on cloud computing, convey how SMEs use it to grow, and even show a demo of IBM Watson services.  Register here.

Event is free of charge but you must register in advance to attend.
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Congrats to Women in Export Scholarship Winner Dalene Wray!

Dalene Wray, Managing Director of OBE Organic, an Australian company specializing in organic beef, wins the Women in Export Scholarship 

Ms. Wray has pioneered sustainability and disease management programs, aimed at boosting farmer productivity, improving animal health and welfare and reducing supply chain waste.

Her prize beyond the satisfaction of doing amazing work is that she will attend Harvard Business School’s Disruptive Innovation – Strategies for a Successful Enterprise course in Boston, Massachusetts.

Congrats to Ms. Wray.  We are very proud of you. To many more awards in the future!  What an impact you are making not just for women but for the farmers everywhere.

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What is cloud computing?  As an SME, how can you benefit from it?  Find out key growth lessons from more than 50 startup owners using cloud computing. 

Join us for our next WEGGinar™ 7/11/18 on “Intro to Cloud Computing and How It Can Benefit You,” presented by Jayger McGough Tomasino and Carly Kizorek, Technical Evangelists at IBM.  They will give you the scoop on cloud computing, convey how SMEs use it to grow, and even show a demo of IBM Watson services.  Register here.

Event is free of charge but you must register in advance to attend.
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Listrak Helps You Reach New Global Customers, Drive Greater Revenue and Increase Profitability

Ever wonder how to increase the efficiency and effectiveness of the marketing efforts from your team?  You are not alone.  Every small business owner struggles with that.  You reach a point where you say to yourself, “I absolutely must automate the process!”  Well I discovered a great solution, one that is specifically tailored for small business UPS customers and it is called Listrak Ignite.  It helps you reach new global customers, drive greater revenue and increase profitability at your business.

Lucky me.  I had the great opportunity to interview Paula Quiles, Listrak Ignite Manager and Andrea Cervini, UPS Marketing Manager, International & Small Business, UPS to tell me more about this nifty tool.  What follows are excerpts from my interview.

1. Who is Listrak?  Why has UPS decided to work with Listrak?  Do you have to be a UPS customer to sign up?

PAULA QUILES: Listrak is a family-owned business whose roots started in 1999 with email marketing automation. Today, in addition to email, we provide a marketing automation and customer analytics CRM platform that allows our customers to expand their campaigns and understand their customers across mobile, social, display, and web channels by utilizing the power of Artificial Intelligence and predictive analytics.

ANDREA CERVINI: UPS recognized that email marketing was essential to significant growth within our B2C customers in particular. We researched the market to find a company that offered high quality solutions that could easily integrate into our current and future customer’s systems. Listrak was certainly that company and we are moving into our 7th year working with them.

PAULA: At the beginning of our partnership in 2011, we started by offering UPS-negotiated pricing and packages to their mid-market and enterprise customers. Most recently, at the end of 2017, we expanded our services to include Listrak Ignite − a program we designed specifically for small and emerging businesses. Through our partnership, we’re happy to be able to provide these programs and special pricing as an exclusive benefit to UPS customers.

2. What is the difference between Listrak versus other email providers?

PAULA: Listrak sets itself apart in three ways:

a. Included premium features: We want to make it easy for our customers to have access to basic tools that will help them create successful email campaigns. Features such as send time optimization (sending emails based on time zone or contact’s activity) and A/B split testing are just a couple of things we include for all of our customers, large or small, no additional cost.

b. World-class support: We pride ourselves on the success of our customers and we’re honored to have earned a Net Promoter Score® of 80, that’s higher than companies like Amazon (69), iPhone (63) and MailChimp (50).

c. Scalability: Listrak’s ability to unify the functionality of many third party solutions along with the ease of seamlessly adding on solutions as our customers’ businesses grow to any size, allows them to conveniently maintain most of their digital marketing efforts under one roof.

3. Who is the target customer for Listrak — e.g., size of company in revenues and number of employees?

PAULA: Because Listrak is a scalable platform, our customers range from start-ups and small businesses with less than five employees who utilize our Listrak Ignite program to businesses who employ hundreds of employees and have implemented our enterprise solutions. No matter how basic or sophisticated the need, we have a solution for almost everyone.

4. How does Listrak envision WEGG members benefiting from using Listrak?

PAULA: In this day and age, it’s important to remind ourselves that behind the data there are people. Real, live, people who want to know that the brands they elect to hear from on a regular basis truly understand who they are.

No matter where a business is in its marketing strategy, Listrak is the perfect platform to help create a lasting relationship with your subscribers and customers. For small businesses and those who have yet to get their digital marketing efforts off the ground, our Listrak Ignite program helps to create the foundation needed to create brand awareness, extend audience reach, and maintain brand loyalty at an affordable cost. For those looking to enhance an existing strategy and take their marketing to the next level of customer insights, we have other options available through our UPS partnership that meets those needs.

5. Can you provide a short example of how a UPS customer used Listrak and achieved BIG WINS at their business as a result?

PAULA: One of our favorite success stories to tell is about a pet supply business who primarily promoted their products at AKC dog shows. They spent a year researching strategies on how to expand their marketing reach and successfully bring their business online. After learning about Listrak through a conversation with their UPS rep, they attended a Brunch n’ Learn for Listrak Ignite at our headquarters in Lititz, PA and ultimately ended up subscribing to the program. In less than six months, they were able to generate over $160,000 in online revenue and grow their audience by 90%!

6. What is the cost to give Listrak a whirl?

PAULA: Getting started with Listrak Ignite is reasonable. You can visit our website for more details on plans and pricing at smallbusiness.listrak.com.

ANDREA: In our continued efforts to assist small businesses in their growth, UPS worked with Listrak to implement the Ignite offer. It’s a new program tailored to support the unique marketing challenges of small businesses. Exclusive to UPS customers, Listrak Ignite is available at special rates for qualified businesses. There is also a 90 day free trial available only to UPS customers.

7. If WEGG members don’t sign up, what’s their loss 🙂 in the future?

PAULA: One of the questions we ask anyone who is making a decision about whether they should or should not make a change is, “What is your current marketing strategy, and is it effective?” One of the perks of using our tool is gaining the ability to access and understand the data driving the results of your campaigns. Beyond the typical email stats of open and click-through rates are customer-attributed revenue statistics and behaviors that can be used to help optimize your marketing efforts. If you don’t have the ability to see how current efforts are attributing to your overall success…that could be a huge missed opportunity.

ANDREA: With Email Only Plans starting as low as $25/month and Full Packages starting at only $125/month, these savings are very real as are the sales from your increased engagement with your email customers. Think of yourself personally, what does a reminder email or an extra discount do to your likelihood to buy? These are the areas where Listrak can really help your company move the needle.

8. Any Bonus Features Listrak wants to mention?

PAULA: We understand that it’s not always easy to know how to get started or what the next step should be when implementing new strategies. To help create successful email campaigns, we include semi-annual account reviews for all our Ignite package customers, providing them with marketing strategies and insights to help optimize their efforts.

ANDREA: As Paula mentioned, these special discounts are only available to UPS customers. If you need more information on shipping with UPS please contact me at andreacervini@ups.com or Paula at paula.quiles@listrak.com

What a great way to get your feet wet in digital marketing (90 Day Free Trial and email packages starting at only $25/month!)  Thank you ladies.

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What is cloud computing?  As an SME, how can you benefit from it?  Find out key growth lessons from more than 50 startup owners using cloud computing. 

Join us for our next WEGGinar™ 7/11/18 on “Intro to Cloud Computing and How It Can Benefit You,” presented by Jayger McGough Tomasino and Carly Kizorek, Technical Evangelists at IBM.  They will give you the scoop on cloud computing, convey how SMEs use it to grow, and even show a demo of IBM Watson services.  Register here.

Event is free of charge but you must register in advance to attend.
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Middle Market Women-Owned Businesses Are on the Rise

According to the report The Middle Market Power Index:  Economic Might of Middle Market Firms, “Exporting is also increasingly important to middle market firms. While only 6.9% of middle market firms currently export, this number has grown steadily in recent years. The number of middle market companies that export their goods or services has quadrupled during the past six years, surging from 2,766 in 2011 to more than 12,341 in 2017.”

Middle market is defined as firms that have between $10 million and $999 million in revenue.

Middle market firms are increasingly owned by women. The number of women-owned middle market firms has jumped 119.6% from 2011 to 2017, and the total share of women- owned middle market businesses has increased from 6.0% in 2011 to 7.2% in 2017. Middle market firms are also more likely than average to be women-owned enterprises (7.2%) than companies overall (6.5%). As we look toward the future, small businesses that are on the cusp of crossing the middle market threshold − those with between $1 million and $10 million in annual revenues − are even more likely to be women-owned (10.1%).

KEY FINDING:  The number of middle market exporters is increasing rapidly and the number of minority- and women-owned businesses across the U.S. also is on the rise.

Read the report to learn how middle market firms are growing smart and growing globally.

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What is cloud computing?  As an SME, how can you benefit from it?  Find out key growth lessons from more than 50 startup owners using cloud computing. 

Join us for our next WEGGinar™ 7/11/18 on “Intro to Cloud Computing and How It Can Benefit You,” presented by Jayger McGough Tomasino and Carly Kizorek, Technical Evangelists at IBM.  They will give you the scoop on cloud computing, convey how SMEs use it to grow, and even show a demo of IBM Watson services.  Register here.

Event is free of charge but you must register in advance to attend.
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For Women Entrepreneurs the World is Your Market

by Laurel Delaney, President, Women Entrepreneurs Grow Global (WEGG)

In a manifesto I authored in 2004, “Shaking Things Up. Making Things Happen,” I wrote, “In the future, there will be two kinds of enterprises: those that go global and those that die.” Companies should be going global, and it is the women entrepreneurs who are pushing boundaries and targeting the world for business.

According to the Global Entrepreneurship Monitor Women’s Entrepreneurship Report 2016-2017, “In 2016, an estimated 163 million women were starting or running new businesses in 74 economies around the world. In addition, an estimated 111 million were running established businesses. This not only shows the impact of women entrepreneurs across the globe, but highlights their contributions to the growth and well-being of their societies.”

The report sums up the following on international sales pertaining to women entrepreneurs operating globally.

  • The level of international sales varies dramatically. It is zero or less than 1% in three Latin American countries (Brazil, Guatemala, and Ecuador) and three Asian countries (Malaysia, Thailand and Vietnam). However, more than three- fourths of women entrepreneurs in the UAE and over half of women in Saudi Arabia report international sales.

  • In innovation-driven economies, more than one-fifth of women entrepreneurs report 25% or more of sales go to customers outside their economies. This is four times the level of the factor-driven group.

  • Regionally, only 6% of sub-Saharan African women entrepreneurs are internationally oriented, somewhat more than half the level of men. In MENA, 29% of women entrepreneurs are considered international, and at a higher rate than men.

  • North America’s high average [of international sales for women entrepreneurs] is due to Canada, where 32% of women entrepreneurs list at least 25% of sales to international markets. This contrasts with the United States at 9% [hence the reason for organizations such as Chicago-based Women Entrepreneurs Grow Global that support global growth for USA-based women entrepreneurs and business owners].

While I believe that companies must go global, I also recognize that some companies may not lend themselves to that level of production. For example, if you are a mom-and-pop organization making jams and jellies in your kitchen, you could certainly sell a jar or two globally but you might not have the resources, or desire, to compete on a larger scale.

I am a fan of eBay and Amazon for a small-business person selling their wares but I am not a fan of using either platform as a model of going global when it comes to talking about selling a single item to a single customer in a foreign country. True globalization means that an organization is selling a large volume to a wide variety of customers across international borders.

A Website, blog or even a Facebook Page, is a great first step in moving a business out of the local market to the international one. After that, check out governmental resources such as buyusa.gov or export.gov, which both offer myriad information and tips.

You don’t have to do business in your own backyard, because the world is your market. And the technology that we have available to us now is the ramp to launch your business to the next level to boost its performance.

Additional articles and resources available to women entrepreneurs going global:

  1. About WEGG (https://womenentrepreneursgrowglobal.org/about/).
  2. Why Female Entrepreneurs Are the Key to Global Development (https://www.huffingtonpost.ca/girls-twenty/female-entrepreneurs_b_6249784.html).
  3. Women Are Confident in Their Own Businesses and the U.S. Economy, According to the 2014 Sage Business Index (http://www.marketwired.com/press-release/women-are-confident-their-own-businesses-us-economy-according-2014-sage-business-index-1972838.htm)
  4. Women Entrepreneurs Energize Economies (https://www.scribd.com/document/88179690/Enterprising-Women-2012).
  5. Women: Global entrepreneurship is affordable and accessible (https://www.godaddy.com/garage/women-global-entrepreneurship-affordable-accessible/)
  6. 5 Reasons Women are Natural at Going Global (https://www.leader-values.com/article.php?aid=165).
  7. It’s Time for Women To Take on the World (https://thestoryexchange.org/time-women-world/).

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Note:  Did you just bag a customer in Argentina, Ireland or Korea? How do you structure the deal?  Don’t let lack of financing knowledge be the reason you lose the contract.

Join us for our next WEGGinar™ 6/6/18 on “Grow Globally By Offering Competitive Financing Solutions” and presented by Tamara Maxwell, Director, Minority and Women Owned Business & Multiplier Outreach Division, Office of Small Business, Export-Import Bank of the United States.  She will guide you on how to get paid.  In addition, we have added special experts on this WEGGinar™:  Laura Blodgett, who holds both the corporate Treasury Analyst role and the Accounts Receivable/Credit Administrator role for one of the divisions of Jergens, Inc. and Chantal Wittman, WEGG Board Member and VP of International Trade Sales, International Banking Division, MB Financial.  Register here.

Event is free of charge but you must register in advance to attend.
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WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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