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Merry Christmas from WEGG!

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Unleash Your Global Business Potential

unleashyourglobalpotential

Are you experiencing growth pains and the last choice of growth for your business is to grow global?  Then you have come to the right place!  Not only here at WEGG can we unleash your global business potential but there are numerous other resources around the world that enable women entrepreneurs and business owners to cultivate their talents in the global marketplace.

We’ll start highlighting some of these online places in future blog posts.  After all, we are here to serve your needs because WEGG’s mission is all about educating women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.

One resource in particular that we are fond of is the Canadian Business Women in International Trade program (BWIT).  If you are operating your business in Canada and want to get export-ready and export-active with information on potential new markets, qualified contacts, and more, pay a visit.  Here’s a snapshot of BWIT:

The Canadian Business Women in International Trade program (BWIT) is part of the Canadian Trade Commissioner Service (TCS). The TCS is a network of more than 900 trade commissioners working in regional offices across Canada and in Canadian embassies, high commissions and consulates located in more than 150 cities around the world.

To learn more, visit:  BWIT

KICK OFF THE NEW YEAR WITH GOING GLOBAL 
BY JOINING US FOR A WEBINAR ON 1/4/17!

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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How a French Beauty Company Won Over Women Worldwide

L'Oreal

L’Oréal, considered the number one cosmetic company in the world, tributes its international success to an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the world?

Here’s a story of a French brand that became international and has added real value around the world.

A few quick key takeaways from the article that will help you as you grow your business internationally:

  1. Acquire leading brands to reinforce brand status.
  2. Develop a larger distribution chain than your competitors.
  3. Foster innovation focused brands.
  4. Invest in innovation to crack the Asian market.
  5. Adapt to specific cultural differences in the beauty market.
  6. Embody your image or brand as the expert in the industry.

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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Executing an Idea You Strongly Believe In Globally

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It’s that time of year when you reflect on your accomplishments, celebrate your successes, and plan a path for the future.  One thing we all need as we delve into 2017 with our global dream is a healthy dose of inspiration. Hopefully, we are giving you a little of that here at WEGG but in case you need more, read the article below for stories about how women overcame challenges and grew their businesses beyond borders.

screen-shot-2016-12-04-at-11-41-02-amIn 2017, may you be globally ambitious!  We look forward to learning, growing and inspiring one another together in the new year.

Read more:  Women entrepreneurs whose stories inspired us in 2016

Screenshot:  Nadia Chauhan, Parle Agro, one of the women business owners featured in the article above.  That’s also a quote from her site.

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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How to Be Found Online Everywhere

howtobefoundonlineeverywhere

With the holiday season upon us, it’s critical that people from all over the world discover your business online.  That’s the only way to acquire new customers, generate greater revenue and increase profits.  But first, how do you make sure you’ve got your social media right?  After all, that’s what will drive sales and global growth.  It starts with checking the health of your social media profiles — all of them — and then get going communicating!

Read more:  The Social Media Audit Checklist

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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We Are Grateful For Your Interest and Support

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How to Find New Overseas Markets To Supply

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After realizing that not one company or person in Australia had come up with a good alternative to cosmetics marked by harsh chemicals and a poor reputation on animal cruelty, Kester Black founder Anna Ross started working with a chemist to develop a line of vegan, water based nail polish products. Three years later, customers rank her company’s brand as better than global name Butter London and in line with big player OPI.

The business started small, but Ross quickly found new markets to supply.  Now the brand has developed a loyal following in the Australian, European and New Zealand markets.  In addition, she earned the Young Business Woman of the Year award.

About Kester Black:

Established in 2009 by Anna Ross, Kester Black designs and produces ethical, sustainable cosmetics and skincare. Our products are the first in the world to obtain a vast suite of accreditations such as Choose Cruelty Free, International Cruelty Free, Vegan Society, Australian Made and B Corporation.

Learn more about how Anna started suppling overseas markets here. The biggest lesson to learn from this piece is to always listen to your customers.

Screenshot courtesy:  Kester Black

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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Think Big, Be BOLD, and Go Global

thinkbigbeboldandgoglobal

What helps women entrepreneurs globally scale their businesses?  It takes more than merely overcoming obstacles.  It takes certain behaviors such as thinking big, being bold, building a public profile, and evaluating financing for expansion, to name just a few.  Sound simple?  EY, a global leader in assurance, tax, transaction and advisory services, didn’t think so.

As a result, they embarked on a study to test which of these behaviors are being practiced by women entrepreneurs in Asia-Pacific — and which might be absent, hampering their progress.

The report below sets out their findings.

What helps women entrepreneurs globally scale their businesses?
[Asia-Pacific 2016]

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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Screenshot courtesy:  EY.com


WEGG Mission

Our mission is to educate women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.

Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.
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