In 2008, entrepreneur, educator, presenter, and author Laurel Delaney founded wegg®. In its initial years, wegg was an educational website on which Delaney regularly shared articles and links to important resources so women interested in growing their customer base and business revenue through exporting had a one-stop resource.
Delaney decided to expand wegg’s capabilities beyond a static website because of the site’s growing popularity, the impact that exporting expansion can have on the economic health of the U.S. and other developed and developing countries, and the low percentage of women business owners exporting.
Since many of wegg’s services would be aimed at emerging SMEs that are cash-strapped and unable to pay for continuing education, Delaney incorporated the organization as a 501(c)(3) nonprofit in June 2015.
wegg meets its mission and vision by providing women-owned SMEs worldwide with tuition-free online education that walks them through the practical aspects of exporting and provides them with concrete strategies for global entrepreneurship. Its series of webinars—wegginars® —offers guidance on a variety of topics to help women entrepreneurs master the processes required to export successfully. The interactive wegginars are taught by subject matter experts, both practitioners and academicians, from around the country.
wegg provides its education services in a supportive, enabling environment for women entrepreneurs and women business owners so they can easily access global know-how anywhere in the world. wegg’s purpose is to make exporting as easy, affordable, and engaging as possible for women who are starting or growing their businesses, no matter where in the world they are located.
To date, wegg has provided service to more than 1,600 women business owners and entrepreneurs.
wegginar® playbacks have been as high as 500 for an individual session. While a majority of participants were from the U.S., others represented Africa, India, Russia, Finland, France, and Canada.
According to the White House Council on Women and Girls, a study that found women-owned firms that export not only earn more, but also employ more people and are, on average, more productive than women-owned firms that do not.
It is only fitting then that our vision at wegg is a world where every woman business owner has the opportunity and ability to take her business global wherever she lives.