How to Be Found Online Everywhere

howtobefoundonlineeverywhere

With the holiday season upon us, it’s critical that people from all over the world discover your business online.  That’s the only way to acquire new customers, generate greater revenue and increase profits.  But first, how do you make sure you’ve got your social media right?  After all, that’s what will drive sales and global growth.  It starts with checking the health of your social media profiles — all of them — and then get going communicating!

Read more:  The Social Media Audit Checklist

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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We Are Grateful For Your Interest and Support

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How to Find New Overseas Markets To Supply

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After realizing that not one company or person in Australia had come up with a good alternative to cosmetics marked by harsh chemicals and a poor reputation on animal cruelty, Kester Black founder Anna Ross started working with a chemist to develop a line of vegan, water based nail polish products. Three years later, customers rank her company’s brand as better than global name Butter London and in line with big player OPI.

The business started small, but Ross quickly found new markets to supply.  Now the brand has developed a loyal following in the Australian, European and New Zealand markets.  In addition, she earned the Young Business Woman of the Year award.

About Kester Black:

Established in 2009 by Anna Ross, Kester Black designs and produces ethical, sustainable cosmetics and skincare. Our products are the first in the world to obtain a vast suite of accreditations such as Choose Cruelty Free, International Cruelty Free, Vegan Society, Australian Made and B Corporation.

Learn more about how Anna started suppling overseas markets here. The biggest lesson to learn from this piece is to always listen to your customers.

Screenshot courtesy:  Kester Black

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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Think Big, Be BOLD, and Go Global

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What helps women entrepreneurs globally scale their businesses?  It takes more than merely overcoming obstacles.  It takes certain behaviors such as thinking big, being bold, building a public profile, and evaluating financing for expansion, to name just a few.  Sound simple?  EY, a global leader in assurance, tax, transaction and advisory services, didn’t think so.

As a result, they embarked on a study to test which of these behaviors are being practiced by women entrepreneurs in Asia-Pacific — and which might be absent, hampering their progress.

The report below sets out their findings.

What helps women entrepreneurs globally scale their businesses?
[Asia-Pacific 2016]

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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Screenshot courtesy:  EY.com

Women Entrepreneurs GROW Global Export Workshop in Chicago 11/9

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Don’t miss our first on-the-ground WEGG Export Workshop held at the Polsky Exchange (formerly Chicago Innovation Exchange) on Wednesday, November 9th from 9:30 a.m. — 12:00 p.m. (noon). You will hear from Lisa Bitsky, President, Automated Design Corp. and winner of the Exporter of the Year award, as she shares how she took her company global.

We’ll also take a short tour of the Polsky Exchange to see first hand what innovation and inspiration looks like when it comes to business creation.

To learn more and to register, visit: https://www.eventbrite.com/e/wegg-workshop-on-exporting-tickets-25724870781. Registration: $20. Students: $10. First 10 students who sign up attend no-charge thanks to a generous donor.  Coffee, tea and muffins will be served.

upssmalllogoSpecial thanks to IBM and UPS for their sponsorship and support to this event.

See you there!

How to Ensure a Successful International Product Launch

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Alison Larson, Founder, World Blazer Consulting

Alison Larson (pictured), founder of World Blazer Consulting, knows how to sell a brand successfully overseas. The proof lies in the history of her professional career.  She spent more than 23 years developing global business for such esteemed companies as Carter’s and OshKosh B’Gosh.

During Alison’s September WEGG webinar “8 Critical Lessons to Ensure a Successful International Product Launch,” we had three questions asked by attendees that were not addressed due to time constraints.  They are as follows:

  1. Should an attorney or an experienced businessperson or consultant negotiate contract terms with a prospective international partner?
  2. What is the difference between a “simple” country and a “complex” country when it comes to doing international business?
  3. What is the best way to approach a prospective distributor or other international representative if you want to do business with them?

Here are the answers.

Read more:  3 Answers to Develop a Successful Global Business

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Note: Don’t miss our next WEGG webinar 11/2 on “Introduction to Value Added Tax (VAT) When Doing Business Overseas,” and presented by Britta Eriksson, co-founder, president and CEO, Euro VAT Refund, Inc.  Register here: https://attendee.gotowebinar.com/register/6659176058705524994. Event is no charge but you must register in advance to attend.

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wegg-export-workshop-badge-for-11_9_16-eventbSecond Note:  Don’t miss our first on-the-ground WEGG Export Workshop held at the Polsky Exchange (formerly Chicago Innovation Exchange) on Wednesday, November 9th from 9:30 a.m. — 12:00 p.m. (noon).  Hear from Lisa Bitsky, President, Automated Design Group and winner of the Exporter of the Year award, who will talk about how she took her company global.  To learn more and to register, visit:  https://www.eventbrite.com/e/wegg-workshop-on-exporting-tickets-25724870781.  Registration:  $20.  Students:  $10.  First 10 students who sign up attend no-charge thanks to generous donor.

Mary Dillon: Making the World More Beautiful

screen-shot-2016-10-23-at-4-13-13-pmMary Dillon (pictured), who runs Ulta Beauty, a place where women can get all their beauty needs met, is bucking a trend.  Where many big name retailers are closing locations, the beauty retailer recently opened its 900th location, more than double the number five years ago.  The company reached total sales of $3.9 billion in 2015, nearly three times 2008 sales levels.

Will there be room for international growth at Ulta over the next couple of years?  That’s the question that begs to be asked.  With its rapidly growing e-commerce business, one would think so.

Read more:  How Ulta and Mary Dillon Are Winning the Beauty Battle

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Note: Don’t miss our next WEGG webinar 11/2 on “Introduction to Value Added Tax (VAT) When Doing Business Overseas,” and presented by Britta Eriksson, co-founder, president and CEO, Euro VAT Refund, Inc.  Register here: https://attendee.gotowebinar.com/register/6659176058705524994. Event is no charge but you must register in advance to attend.

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Talented Women Taking on the World of Mariachi

Mariachi is a folkloric tradition as macho as it is Mexican. Eight years ago (2008), Mireya Ramos and Shae Fiol sought to up-end convention and founded Mariachi Flor de Toloache, New York City’s first and only all-female mariachi band. With their bandmates Julie Acosta and Eunice Aparicio, the musicians traded in traditional mariachi skirts for homemade suits and created an empowering space for women while staying true to the music and spirit of mariachi.

In 2015, the group was nominated for 2015 Latin Grammy in Best Ranchera Album Category!

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Note: Don’t miss our next WEGG webinar 11/2 on “Introduction to Value Added Tax (VAT) When Doing Business Overseas,” and presented by Britta Eriksson, co-founder, president and CEO, Euro VAT Refund, Inc.  Register here: https://attendee.gotowebinar.com/register/6659176058705524994. Event is no charge but you must register in advance to attend.

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WEGG Mission

Our mission is to educate women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.
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