In Kenya, women-owned businesses account for over 48% of all SMEs, contributing about 20% of the Kenyan gross domestic product (GDP). Hence, the reason for a partnership between SheTrades Initiative (launched by the International Trade Centre) and Barclays Kenya for the purpose of offering local women entrepreneurs support in critical areas, including financial management, in order to help them create and maintain links to international markets.
“This partnership comes at an opportune time when SMEs are being globally recognised as vital economic growth and employment drivers. SheTradesKe presents us with a great opportunity to empower women in business and certainly draws us a step closer towards achieving the United Nations Sustainable Development Goals which seek to eradicate extreme poverty by 2030, while curbing social and economic inequalities,” Mr Awori [Managing Director, Barclays Bank of Kenya] said.
Note: Don’t miss our next WEGG webinar 8/24 on “Reach Multilingual Markets: Creating Content, Developing Effective Partnerships, and Utilizing Translation Technology,” and presented by expert Andrea Cabrera, Language Technology Manager, Eriksen Translations, Inc. Register here: https://attendee.gotowebinar.com/register/8702241284561995012. Event is no charge but you must register in advance to attend.