Top 5 WEGGinars™

If you are located in the United States, it is Memorial Holiday weekend where we honor those who have served our nation.  We thought it would also be a good time to catch up on easy and productive listening to a few fantastic WEGGinars™ we have hosted over the past couple of months, not including the last one. These are based on popularity (e.g., number of listened to recordings).  Here are the top 5:

  1. How a Wicked Road Trip to Minturn, Colorado Inspired a Thriving Global Design Business — presented by Julia Knight, Julia Knight Collection
  2. Go! Go! Global with Sourcing Products — presented by Jodi Norgaard, JB Norgaard Enterprises
  3. Regulations, Conventions, and Battles of the Spirit:  The International Trade of Craft Spirits — presented by Sonat Birnecker Hart, KOVAL Distillery
  4. How Two Savvy Moms Started a Bed Business and Took it Global — presented by Angie White and Betsy Mikesell, Beddy’s
  5. Becoming Your Own Global Distribution Solution — presented by Rebecca Herwick, Global Products, Inc.

Have a safe and enjoyable Memorial Day.

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Note:  Did you just bag a customer in Argentina, Ireland or Korea? How do you structure the deal?  Don’t let lack of financing knowledge be the reason you lose the contract.

Join us for our next WEGGinar™ 6/6/18 on “Grow Globally By Offering Competitive Financing Solutions” and presented by Tamara Maxwell, Director, Minority and Women Owned Business & Multiplier Outreach Division, Office of Small Business, Export-Import Bank of the United States.  She will guide you on how to get paid.  Register here.

Event is free of charge but you must register in advance to attend.
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Kathrin Bussmann Offers Tips and Advice on Global Podcasting

Kathrin Bussmann, Ph.D. is someone that everyone should know. She is Founder and Principal of Verbaccino and has been hosting the famous Worldly Marketer Podcast for as long as I can remember, more than 100 episodes, and she doesn’t just host it well, she hosts it magnificently. Each podcast features a different expert in the field of global marketing to learn more about the challenges and the rewards of reaching out to a multi-regional, multilingual and multi-cultural audience. Anyone who has been on her show, like I have, knows she’s a real pro.

Recently at WEGG, we had the good fortune to have Kathrin present a WEGGinar™ on “Building Your Global Brand Through Podcasting.” You can access it here: https://register.gotowebinar.com/register/3759262530790572546 along with her SlideShare deck. Her bio can be found on Slide No. 46.

In follow up to Kathrin’s talk, I passed along five questions from WEGGinar™ participants that we didn’t have time to address. What follows are the questions and her answers.

1. WEGGinar™ Participant: How will Artificial Intelligence (AI) affect podcasting?

Kathrin Bussmann: The thing about podcasting is that it’s a very human, very personal medium. That’s a big part of the appeal. As a listener, you’re getting a real sense of the person behind the microphone. You’re listening to the sound of the podcaster’s voice, often through a set of earbuds, and you’re forming a picture in your mind of the podcaster’s personality. So it’s a much more intimate experience than if you were reading a blog post by that same person, for example. The only medium that’s potentially more personal is video. But as a content creator, you can’t expect to hold people’s attention for more than a few minutes at a time with video, whereas an audio show can keep people tuned in for 30 minutes or more. That’s the beauty of an eyes-free, hands-free format. As for the potential influence of AI, the only way I see it contributing to podcasting in the future is in the way it might help to better connect podcasters with their target audience. There’s still a lot of people out there who have never tuned into a podcast, and who may not even know what a podcast is, let alone where to go looking for one. That’s starting to change, as more and more people discover the world of on-demand audio, and AI can definitely help people find more of the kinds content that is likely to interest them.

2. WP: Do you think the podcast bubble is going to pop?

KB: Bubble? What bubble? I think podcasts are only just getting started as a medium. Surveys show that the vast majority of people have yet to discover them. Yet, in the Digital Age, we’re getting used to consuming content on our own terms, on our own schedule. In the same way that more and more people are switching from traditional TV to Video-On-Demand platforms like Netflix, I think audio consumption will go through a similar shift. It’s just the way things are going now: people are looking for more specialized content, greater convenience, and less advertising. I don’t think those are temporary trends. No wonder public broadcasters like NPR, CBC Radio and BBC Radio are now offering podcast versions of all their most popular programs. They’re doing what they need to do to retain the audience they already have.

3. WP: There are a lot of podcasts to choose from; how do you make yours relevant and distinctive enough for people to sign up?

KB: First of all, you need to do your research. Who is already producing a podcast in your category? Listen to those podcasts, and take notes. What are they covering? What aren’t they covering? Which ones appeal to you, and why, exactly? Quite often, a big part of the appeal is the person behind the microphone. If you’re already a fan of the genre, you probably have some favourite podcasts. So ask yourself: what keeps you tuning in regularly? It probably has something to do with the host(s), their personality, and how they deliver the content. So as a podcaster, you need to be willing to make yourself part your show’s Unique Selling Proposition. Don’t be afraid to let your personality shine through. Your style might not appeal to everyone, but that’s OK. You’ll attract and retain those listeners who do connect with your approach, and at the end of the day, that’s your target audience.

Of course, you also need to deliver valuable content on a consistent basis. You’re asking people to give you their most precious commodity: their time. Never take that for granted. Make it worth their while to tune in. And make it easy too, by having a predictable schedule. Show up with new content on a regular basis, so your growing audience has something to look forward to. Of course, that takes time, effort and an ongoing commitment on your part – something that a lot of podcasters can’t manage in the long run. In fact, a lot of your success as a podcast producer will depend on sheer endurance and outlasting your “competition”.

As for getting people to sign up, just know that most people prefer to stream their podcasts, rather than subscribing and/or downloading them. When you look at your analytics, don’t get discouraged by the number of downloads. Try to engage your audience in other ways. Give them calls to action that will reward them for their loyalty in some way. And make it easy for them to interact with you and to share your content on social media.

4. WP: How do voice-activated devices — smart speakers — such as Amazon Echo and Google Home play into the future of podcasting?

KB: There’s no doubt that smart speakers are going to facilitate the consumption of on-demand audio generally, and that includes podcasts. As podcasts become more widely known as a medium, as platforms like Spotify make them more easily available than ever before, and as people get used to searching for content through voice-activated devices, the future podcasts looks very bright.

5. WP: How do you embed a podcast into a website or blog?

KB: There are different ways to do it, and your podcast hosting platform (e.g. Libsyn) should be able to provide exact instructions. It involves generating a HTML code, and then embedding that code into the page where you want the podcast displayed for downloading and/or streaming purposes. If you’re not a techie, there’s a bit of a learning curve. But there are lots of online communities of podcasters where you can ask for help. There are also lots of online courses you can take now, to teach you all the basics of starting your own podcast. And once you’ve learned the basics, it’s really a matter of developing a repeatable system that works for you.

Everyone Can Compete on the New Global Playing Field

Think your business is too small for globalization?  If so, change your attitude because according to Jeremy Melis, Director of Small Business Marketing at UPS, size doesn’t matter.

“The world’s electronic commerce system has transformed retailers into e-tailers, attracting and retaining consumers around the corner and around the globe. So, brands of various sizes and scope can now compete on the new global playing field, valued at $2.3 trillion and projected to almost double by 2021,” says Jeremy.

So what’s a small business to do in order to compete?

Start small, take baby steps, and as Jeremy highlights, “Other advancements and technologies are also making it easier for small businesses to launch, manage and dominate in the world of e-commerce. The key is to understand the many options available to drive business to the next level.”

See what those resource options are by clicking here.

A quick thank you to UPS for their support to WEGG.  We could not provide the incredible educational programming at WEGG without them.

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Note:  Did you just bag a customer in Argentina, Ireland or Korea? How do you structure the deal?  Don’t let lack of financing knowledge be the reason you lose the contract.

Join us for our next WEGGinar™ 6/6/18 on “Grow Globally By Offering Competitive Financing Solutions” and presented by Tamara Maxwell, Director, Minority and Women Owned Business & Multiplier Outreach Division, Office of Small Business, Export-Import Bank of the United States.  She will guide you on how to get paid.  Register here.

Event is free of charge but you must register in advance to attend.
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Strategically, Everything is Global

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Note: Don’t miss our next WEGGinar™ 5/9/18 on “Building Your Global Brand Through Podcasting” and presented by Kathrin Bussmann, Ph.D., founder and principal, Verbaccino. Register here. Event is free of charge but you must register in advance to attend.
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Building Confidence in Global Women Entrepreneurs Ensures They Will Thrive in the Business World

As we are fully aware through our work at WEGG, opportunities for women entrepreneurs have been growing globally at a fast pace.  Take India, for example, where the number of women entrepreneurs is mushrooming, but it is very small when compared to the opportunities the market has to offer.

Recently, Mastercard, a technology company in the global payments industry, released the second edition of the Mastercard Index of Women Entrepreneurs (MIWE). Shamina Singh, president, Mastercard Centre for Inclusive Growth, speaks to Jui Dharwadkar [Hindustran Times, Pune] about the findings of this [2nd] index.

Read more here.  And the Mastercard Index of Women Entrepreneurs (MIWE) can be found here.

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Note: Don’t miss our next WEGGinar™ 5/9/18 on “Building Your Global Brand Through Podcasting” and presented by Kathrin Bussmann, Ph.D., founder and principal, Verbaccino. Register here. Event is free of charge but you must register in advance to attend.
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Wait Till You See How Your Little Business is Going to Change

In 1984, Rosemary McFadden was the first woman president of any stock or futures exchange in the United States when she became president of the New York Mercantile Exchange, a.k.a. the NYMEX.  Why is this relevant to WEGG?  Because Rosemary went on to manage a staff of over 400 people, opened Exchange offices in Asia and Europe and was the NYMEX’s chief global spokesperson.

TheStreet interviews Rosemary and asks her a couple of key questions, among them are two that stand out:

  1. When you left the exchange your focus was on the development of international capital markets, why did you choose that over our domestic markets?
  2. Globally, you became a leader in the world of energy — you had to meet with tons of foreign government officials, industry executives, etc — what was that like back then?  Any interesting stories you remember?

Her answer to No. 2:

One incident really stands out. The first time I was to meet one of the titans of the industry in Houston. I was ushered into his office. He sat behind his desk and said, “What can I do for you little lady?” Thought to myself — well you just wait till you see how your [little] business is going to change.

That’s how we feel about WEGG when women get involved with us and are ready to take their business global. They can’t believe how they can spread their global wings and quickly become a borderless business.

Read the entire interview here.

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Note: Don’t miss our next WEGGinar™ 5/9/18 on “Building Your Global Brand Through Podcasting” and presented by Kathrin Bussmann, Ph.D., founder and principal, Verbaccino. Register here. Event is free of charge but you must register in advance to attend.
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Going Global Combined with Creativity Is About Imagining What is Possible

In the video above Julia Knight, founder of Julia Knight Collection, talks about how to make the ordinary extraordinary.  In her WEGGinar™, she discusses what led her to start her business and grow it global.

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Note: Don’t miss our next WEGGinar™ 5/9/18 on “Building Your Global Brand Through Podcasting” and presented by Kathrin Bussmann, Ph.D., founder and principal, Verbaccino. Register here. Event is free of charge but you must register in advance to attend.
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An Earful of Guidance from the Queen of Podcasting, Kathrin Bussmann

Who hasn’t heard of Kathrin Bussmann?  Oh come on now — let me walk you out of that cave of yours :-).  She runs Verbaccino and hosts the world famous Worldly Marketer Podcast and we are lucky enough to have her present “Building Your Global Brand Through Podcasting” for WEGG on Wednesday, May 9 from 11:00 a.m. — 12:00 (noon) p.m. Central time.

In this WEGGinar™, you will master podcasting basics and learn the best-kept secrets to putting on a successful podcast, which include, but are not limited to, how:

  1. Podcasting does not require a lot of fancy equipment.
  2. Podcasting does require consistency and a significant time commitment.
  3. To approach podcasting as a content-marketing effort, not a source of revenue.
  4. To make podcast unique and valuable.
  5. To spend time promoting your podcast.

Smart global marketers know that podcast fans are time constrained, eager to keep learning, prosperous, and social media-savvy, and Kathrin will help us understand how to connect with this valuable audience.

Register for this session now (it is free of charge thanks to WEGG’s generous sponsors:  UPS, IBM and Bank of America).


WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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