Women Business Owners Are Encouraged to Happily Trade Overseas

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What do a lot of women think the key to success is in exporting?  Surprisingly enough, many think face-to-face meetings are critical because you cannot get your idea across in an email.  I don’t necessarily agree with that because if you do a fantastic job marketing your products via social media platforms (like this one, for example), customers will not only find you but be excited about buying from you.

One female business owner who I agree with, Suzie de Rohan Willner, chief executive for Fitflop, following a career in international sales for global fashion brand, said this about exporting:

Suzie told delegates there are a number of stages to successful trading internationally, starting with creating a strong brand identity, surrounding yourself by positive people and networking, finding a balance between creating strong foundations for your business while being flexible to accommodate foreign cultures, carrying out research and having confidence in yourself and your brand.

Read the entire article:  Women encouraged to join the export race

Two other related points:

  1. Be sure to have a look at the book I wrote on exporting and …
  2. I plan to begin a “How to export a product or service to everyone on the planet” series in 2015.  Watch for more news on this soon.  Can’t wait to have you participate.

Photo courtesy: Fitflop

Posted by:  Laurel Delaney

Women Entrepreneurs Light Up the Holidays

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In Manila, Bacolod, Tacloban, Pampanga, Batangas and Davao, more than 400,000 women small business owners participated in Sari-Saring Happiness Day.  Coca-Cola (part of the global 5by20 Program) launched it to brighten Christmas all over the Philippines.

“Christmas is the most celebrated season in the Philippines, so Coca-Cola mounted this campaign to recognize the women who light up our communities, and at the same time help drive sales to their businesses.  We have gone through a lot of challenges this year, so we want to send a reminder that even with the trials of every day, some truths remain the same—we can all derive happiness from sharing and spending time with the communities and the people who matter to us,” said Adel Tamano, Coca-Cola vice president for public affairs and communications. Training, financial services.

Read more:  Count on women entrepreneurs to brighten Christmas

Related post:  The Coca-Cola Company:  Empowering 5 Million Women Entrepreneurs by 2020

Screenshot courtesy:  Coca-Cola Philippines

Posted by:  Laurel Delaney

 

Take Your Business to the World

YorkshireWomen

If you are based in Yorkshire (Northern England), it’s your lucky week on these upcoming programs.  UK Trade & Investment (UKTI), starting on Monday, (11/10), will offer expert insight into global trading opportunities.

Organized by the Forward Ladies, one of the key focuses on November 13th will be the role of women in global trading.  Aimed at female business leaders who wish to take their business to the world, the conference is designed to help both newcomers and experienced exporters who wish to take the next step in international trade.

Let’s go girls — start exporting and impact our global economy!  To learn more, visit: Help For Female Business Leaders Who Want to Export and to find out about the UK Trade & Investment’s Export Week, visit here (quick list can be found here).

Photo Credit: russelljsmith

Posted by:  Laurel Delaney

Big Tomato Goes Big on Exporting Creamware

From the Big Tomato Company

From the Big Tomato Company

Longton, Stoke-on-Trent, UK- based Big Tomato Company was founded by Gloria Daniel.  Since 2003, Big Tomato Company have manufactured award winning, modern English creamware in the heart of the Staffordshire Potteries selling to over 400 leading design and lifestyle stores worldwide.

Gloria will be sharing her story at an upcoming conference to encourage more women-led enterprises to export.  Exports at the business have gone from being 7.5 per cent of turnover in 2011 to around 17.5 per cent today.

Gloria says, “Before we started exporting, the biggest barriers to looking at overseas markets were probably psychological.”

The Department for Business Innovation and Skills’ (BIS) small business survey in 2012, found 18 per cent of businesses are women-led, about 860,000 SMEs.

Read more:  Longton’s Big Tomato Company shares exporting experiences

Photo courtesy:  Big Tomato Company

Posted by:  Laurel Delaney

Are You Attending the Global Entrepreneurship Summit 2014?

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The 2014 Global Entrepreneurship Summit, in its fifth year, will convene thousands of participants on November 19-21 in Marrakech, Morocco, and will highlight the impact of technology on modern entrepreneurship. The 2014 Summit takes place during Global Entrepreneurship Week, making it the largest of the thousands of entrepreneurship events taking place around the world that week.

Are you attending?

To learn more and to register, visit:  Global Entrepreneurship Summit 2014  (Read the news.)

Photo courtesy:  GES

Posted by:  Laurel Delaney

Laurel Delaney’s Export Readiness Talk

Meet Sara Murray, a Most Promising Woman Entrepreneur 2014

British entrepreneur Sara Murray, 45, has been named one of Fortune magazine’s ‘Ten Most Promising Women Entrepreneurs 2014’ for her creation of buddi, the tagging system originally designed to locate lost children.

Now used by more than 100 local authorities in the UK to help monitor the vulnerable, it has also been taken up by police forces on three continents to keep track of offenders.  Murray set up the firm in 2005 after temporarily losing her child in a supermarket.

Congratulations Sara!  We are very proud of you.

Read the entire article:  Sara Murray is named one of the ‘Ten Most Promising Women Entrepreneurs 2014′

Photo courtesy:  buddi

Posted by:  Laurel Delaney

(Note: I am giving my second webinar for WIPP on Developing Export Sales and Distribution Tuesday, October 14th at noon ET.  Feel free to participate (it’s free). For more information and to register, visit: http://www.wipp.org/events/event_details.asp?id=454556)

Enabling Women Entrepreneurs to Make Better Use of Technology to Grow Their Businesses Globally

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Recently, the U.S. Department of State announced a new partnership between Ernst & Young (EY) and the Bureau of Information Resource Management’s Office of eDiplomacy at the Department of State outlining a public-private partnership that will directly benefit women entrepreneurs in four Latin American countries as part of the Women’s Entrepreneurship in the Americas Initiative (WEAmericas).

WEAmericas was launched  in 2012 by President Obama at the Summit of the Americas. WEAmericas leverages public-private partnerships to encourage inclusive economic growth in the Western Hemisphere. The initiative reduces barriers and increases opportunities for women entrepreneurs to start and grow small and medium-size enterprises (SMEs) by improving: access to markets; access to capital; skills and capacity building; and leadership opportunities.

Under the partnership, EY will contribute to the long-term impact of four interactive technology workshops called “TechCamps” which the Department will conduct over the next six months.  These workshops will enable women entrepreneurs in those countries to make better use of technology to grow their businesses [globally].

Learn more:  U.S. Department of State and Ernst & Young (EY) Announce Partnership in Support of Women Entrepreneurs in the Americas

Screenshot courtesy:  EY

Posted by:  Laurel Delaney


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