How to Ensure a Successful International Product Launch


Alison Larson, Founder, World Blazer Consulting

Alison Larson (pictured), founder of World Blazer Consulting, knows how to sell a brand successfully overseas. The proof lies in the history of her professional career.  She spent more than 23 years developing global business for such esteemed companies as Carter’s and OshKosh B’Gosh.

During Alison’s September WEGG webinar “8 Critical Lessons to Ensure a Successful International Product Launch,” we had three questions asked by attendees that were not addressed due to time constraints.  They are as follows:

  1. Should an attorney or an experienced businessperson or consultant negotiate contract terms with a prospective international partner?
  2. What is the difference between a “simple” country and a “complex” country when it comes to doing international business?
  3. What is the best way to approach a prospective distributor or other international representative if you want to do business with them?

Here are the answers.

Read more:  3 Answers to Develop a Successful Global Business


Note: Don’t miss our next WEGG webinar 11/2 on “Introduction to Value Added Tax (VAT) When Doing Business Overseas,” and presented by Britta Eriksson, co-founder, president and CEO, Euro VAT Refund, Inc.  Register here: Event is no charge but you must register in advance to attend.


wegg-export-workshop-badge-for-11_9_16-eventbSecond Note:  Don’t miss our first on-the-ground WEGG Export Workshop held at the Polsky Exchange (formerly Chicago Innovation Exchange) on Wednesday, November 9th from 9:30 a.m. — 12:00 p.m. (noon).  Hear from Lisa Bitsky, President, Automated Design Group and winner of the Exporter of the Year award, who will talk about how she took her company global.  To learn more and to register, visit:  Registration:  $20.  Students:  $10.  First 10 students who sign up attend no-charge thanks to generous donor.

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