“One of the keys to survival, I believe, as an entrepreneur in lockdown, is to embrace change. As a result of evolving external factors, we need to evolve too, by showing up as our best selves in the face of adversity, prepared to embrace change head on.”
-Bianca Miller Cole, “20 Top Tips To Help Entrepreneurs Survive During A Pandemic“
It is no secret that the year 2020 has been taxing on individuals and businesses across the globe. With COVID-19 cases continuing to spike all over the country, and an unemployment rate of approximately 6.7%, circumstances are still arduous for many people. The quickly-approaching new year of 2021 can provide us with a renewed sense of hope and ambition if we want it to. What positive changes could this new year bring to our families, businesses, and communities? wegg® women can prepare themselves to hit the ground running in 2021 by adapting to the new landscape of business and by fostering resilience and optimism for the future.
Entrepreneurs and businesses that have utilized the new trends of digital communication and commerce that the pandemic has brought on have seen success because of their flexibility. In the aftermath of the COVID-19 pandemic, digital business will only continue to grow. Taking your business global in 2021, by way of the increased methods of remote and digital communication, could be the perfect next step for you. Now could be the perfect moment for you and your business goals. As Brenda Pak writes in her recent Forbes article, “Five Reasons Why Now Is The Perfect Time To Start Your Business,”
“Everything has changed. No company is left untouched by the pandemic. And most of the economy is tanking, which includes massive layoffs and life changes that no one could predict. But these reasons could be the very motivators and opportunities that make you successful in the venture you have always dreamed of starting.”
Instead of getting discouraged by the burdens of 2020, we should look for what new opportunities or openings might exist for us in this new era. Reflecting on and learning from 2020 is important to move on to bigger and better things. 2021 could be your year.