As a global C-Level CPG Executive, CEO and Board Member with 25+ years of experience, Sonsoles has built, scaled and delivered billion-dollar growth for iconic beauty, body and hair brands at Fortune 50 leaders Procter & Gamble and L’Oréal. Expand global markets and create brand innovations that drive growth and reverse under-performing brands to market leadership in Latin America, US, Canada, EMEA and Asia. Successfully held billion-dollar P/Ls in multiple regions, fusing multi-cultural, global, local and multi-functional expertise.
As an entrepreneur, launched Better Not Younger – the first-ever brand dedicated to serving the beauty needs of 40+ women, the largest and most underserved demographic in the US. Her vision for the company started when she began struggling to find products that worked for her changing hair. She saw an opportunity to create a brand for women that would reflect today’s 40+ consumers, who aren’t defined by their age, but whose hair is undeniably changing. “I see aging as a daily opportunity to feel better about ourselves; and we all know that when our hair doesn’t look good, it can be hard to feel good. I wanted this brand to speak to an empowered woman who has the tools to look her best at any age—that’s why I named it Better Not Younger.
Sonsoles drew on all of her years of experience in the industry, from science to market research, in order to make Better Not Younger the best possible treatment range for aging hair.
