weggs

Going into foreign markets was always part of our plan, but Women Entrepreneurs Grow Global opened the door for us. You made that possibility come to fruition. We’re having these great conversations now and are just so grateful for your introduction and your advice and the resources you bring to your members.

Before entering a new country, make sure the market, timing, and business model are right for you. Do not expand simply because a client or partner suggests it. International growth carries greater risk, so do your homework and understand the local business environment, employment laws, contracts, and ways of working.

I saw an opportunity in the beauty category to start a premium Latina beauty brand. There were very few Latina beauty brands in general and certainly not any in the luxury space. It didn’t make any sense to me why we didn’t have more options in culture-forward beauty brands. We all deserve a wide range of options.