
Through the Support of wegg® DOBO™, Women Lead The Family Business
As president of Women Entrepreneurs Grow Global®, I [Laurel Delaney] have discovered that there is an interesting trend is emerging among male and female CEOs: they want their daughters to eventually lead the family business. Rather than handle the preparation themselves, they prefer to have someone else take on this role. Women Entrepreneurs Grow Global® has stepped in to fill this role with a new program called wegg® DOBO™ (Daughters of Business Owners).
How wegg DOBO started
Rebecca Block is president of Buffalo Exchange, a third-generation resale fashion business that buys, sells and trades clothing and accessories. Rebecca asked me if I would consider mentoring her daughter Melissa Haskin, though she didn’t specify what she wanted that mentorship to look like. Because Rebecca is a member of the Women Presidents Organization, where I serve as Chicago Chapter Chair and with which wegg is a partner, there was an element of trust between us that things would work out.
Over the span of a year, I enjoyed several coffee meetings in Chicago with Melissa Haskin who works at Buffalo Exchange. Melissa and I bonded instantly. I listened carefully to her stories about what it’s like to work for her mom and how she will someday, presumably, take over the business.
One day, Melissa mentioned casually, “Laurel, I see an opportunity for women like me – those on the verge of taking over their parents’ businesses – to connect and learn from one another. It would be similar to what my mom gains through her WPO membership, but designed specifically for young leaders like myself.”
I went back to Melissa to see if she was willing to work with me to get the first wegg DOBO launched. She said yes and so did her mom. From our casual conversation, wegg DOBO was born. Together, our combined network opens doors and makes prospecting far easier.
Learn more about what wegg DOBO offers, why wegg DOBO, what the data shows about the next generation of women leading businesses, and how wegg DOBO opens doors for those involved.
DOBO 2 is in the works. If you are interested in membership, or know someone who might be, don’t hesitate to reach out to me [Laurel Delaney].