Practical Lessons On Starting, Running and Growing a Global Business

Seven women entrepreneurs from the Western Balkans hit the floor at GITEX AI Europe – one of the continent’s biggest AI and tech stages – to network, forge partnerships, showcase their businesses, and win investment.

Supported by the “EU4GE Regional Programme on Women’s Economic Empowerment and Ending Violence against Women in the Western Balkans,” funded by the European Union, they participated in Capital Quest, the final stage of the Women’s Entrepreneurship EXPO 2025-2026.

There, they presented their businesses to global investors, connected with venture capital funds and international angel investors, gained visibility, and exchanged insights with industry leaders.

Here are some of the practical lessons the women entrepreneurs learned while starting, running and growing their global businesses and how participating in Capital Quest helped shape their entrepreneurial journey.