According to “Social networks going global:”
The US constituted the only country where women displayed greater enthusiasm than men, as 52% of American females are active social networkers, compared with 41% of males.
The Pew Center Research surveyed 24,790 people living in 22 countries to gauge current behavior in this area and found that social networking penetration remains highest in markets like the US and UK, but sites such as Facebook and Twitter are also proving popular in nations from Brazil to Poland.
It found 46% of the potential US audience belong to at least one social network, while 36% have opted against joining these properties and 18% do not regularly surf the internet or send email.
Read the entire article here.
Illustration credit here.
Posted by: Laurel Delaney