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Archive for the 'Social Media and Network' Category

Insider Tips from CamMI Pham on Sharing Great Quality Content Online

CamMi Pham, Partner, ThinkRenegade, gave an insightful presentation on “Dare to be BOLD! Here’s How” for WEGG early in the month. In case you missed it, dare to sign up because it is free of charge thanks to our generous sponsors, UPS and IBM.

Here are a couple of takeaways from her talk specifically honing in on how to share great content online while still weaving in your expertise. Who knew these resources existed? If you did, you are well on your way to being BOLD and getting discovered online!

• BuzzSumo (http://buzzsumo.com) — BuzzSumo gives you the ability to quickly identify what content is working well in an industry and who the major influencers are. Insights abound here.

• Klear (https://klear.com) — Klear is an influencer marketing platform that helps brands build, scale and measure influencer campaigns. An under the radar gem to get you going: Klear Free Tools (https://klear.com/free-tools).

• Medium (https://medium.com) — With Medium, discover smart, unique perspectives on Influencer Marketing and the topics that matter most to you like social media, marketing, influencers, social media marketing, and digital marketing.

• Quora (https://www.quora.com) — Quora is a place to gain and share knowledge and better understand the world. You can ask questions and connect with people who share unique insights. Give it a try.

• Buffer.com (https://buffer.com) — Buffer is a way to schedule posts, track the performance of your content, and manage all your accounts in one place.CamMi also shared a tip sheet (as shown above) on how to repurpose your online content to extend its use. Here are a few ideas:

Syndicate your posts
Repost on content platform (Medium, LinkedIn, Quora, etc.)
Ebook
Break down into short articles
Q&A (Quora, Yahoo Answer)
Social media posts
Infographic

This is just the tip of the iceberg on resources CamMi shared during her presentation. Be sure to view her entire presentation, “Dare to be BOLD! Here’s How,” at your leisure to capture how to be bold with your messaging, share quality content, and keep your conversations simple.

A BIG thank you to CamMi for sharing her expertise with us. She is the queen of being BOLD!

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Note: Don’t miss our next WEGGinar™ 3/7/18 on “Becoming Your Own Global Distribution Solution” and presented by Rebecca Herwick, President/CEO, Global Products Inc. Register here. Event is free of charge but you must register in advance to attend.
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Make the Most of Social Media Networking

Published January 6, 2018 Enlighten Me! , Social Media and Network Leave a Comment
Tags: empowering women, Genecia Alluora Luo, global business, Miss Singapore, social media networking, Soul Rich Woman, SRW, Vietnam News

Genecia Alluora Luo (pictured), founder of Soul Rich Woman (SRW) network and former Miss Singapore tells Việt Nam News reporter Phương Uyên that her mega mission is to empower Southeast Asian women to succeed in business. Her aim is simple: change their lives for the better. Sounds very familiar to WEGG!

In the information age, to get in touch with customers, gain market share and arrange inventory, I [Genecia Alluora Luo] suggest the women make the most of social media networking, online shopping and delivery platforms. And by giving women entrepreneurs more access to capital, resources and investment opportunities, we can accelerate economic growth in the region, Việt Nam included.

Genecia hopes to encourage more and more women to advance and continue helping others run a [global] business successfully and make extra income, no matter how big or small.

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Note: Don’t miss our NEW YEAR WEGGinar™ 1/10/18 on “Laurel Delaney’s Global Trade Trends Report 2018” and presented by Laurel Delaney, President, WEGG and Founder, GlobeTrade.com. Register here: https://register.gotowebinar.com/register/1940601026277957634
Event is free of charge but you must register in advance to attend.
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Global Social Media Mix: How to Stay In Touch with Key Influencers

Published February 11, 2017 Social Media and Network Leave a Comment
Tags: commerce specialist, global social media mix, global social media plan, IBM, IBM digital marketing, key influencers, Melisa Hinojosa

In case you missed our 2/1 WEGG webinar, “5 Basic Elements of a Global Social Media Plan,” you can still register and listen to it here. A big thank you to Melisa Hinojosa (pictured), IBM Digital Marketing and Commerce Specialist for sharing her expertise with us. Read her follow up blog post on Pulse where she talks about some of the points she made during her webinar.

For those who attended the webinar, Melisa was asked a ton of questions but couldn’t answer them all due to time constraints. She was kind enough to follow up on everything — from how to use Bit.ly to how to target ad/resources using paid social media.

How and when to use Bit.ly
• Using Bit.ly

How to target ads/resources using paid social media

How to effectively start using Hashtags

You can do some “soft” social listening to get to know what keywords your audience is using. Check out conversations of influencers that are in your focus area, and pay attention to what kind of words they are using. Start testing hashtags and see what takes off.
What you mainly want to focus on for hashtags is number of mentions of your hashtag during a period of time. You want to make sure mentions are increasing over time to really know if it is “trending.”
Some tools that help with hashtag tracking analytics are Buzzsumo, and Hashtagify.me.

This information should give you a good idea of how to develop a global social media mix that enables you to reach key influencers around the world.

We trust this addresses all the questions that had been asked during our webinar. If there is anything we missed, please email Laurel at ldelaney@womenentrepreneursGROWglobal.org.

Thanks for your interest and engagement in WEGG. Check out our next WEGG webinar below. See you there!

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Note: Don’t miss our next WEGG webinar 3/8/17 on “Regulations, Conventions, and Battles of the Spirit: The International Trade of Craft Spirits,” and presented by Dr. Sonat Birnecker Hart, President and Co-founder of KOVAL Distillery. Register here:
https://attendee.gotowebinar.com/register/1699936616236520962.
Event is no charge but you must register in advance to attend.

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For Evita Turquoise Robinson, Facebook Is the Capital of the Internet

Published July 3, 2016 Social Media and Network Leave a Comment
Tags: Evita Turquoise Robinson, Facebook, Nomadness Travel Tribe, Social Media

Evita Turquoise Robinson, founder of the group, Nomadness Travel Tribe, has more than 10,000 members from all over the globe. The distinctiveness of her group is that while it is open to travelers of all ethnicities, it is primarily African American, age 25 to 40, with 80 percent women. How did she build up such a following? Social media was the key to the group’s growth.

“There are so many social media outlets: Twitter, Periscope, Instagram. Instagram and Periscope- — the live-streaming app — allow anyone to follow along on our trips,” she [Evita] said. “If the Internet was a geographic location, Facebook would be the capital. It is where everyone is. If you can start someplace where everyone is and then push out from that point, you have the opportunity to do something special.”

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Note: Don’t miss our next WEGG webinar 7/13 on “China Exports: Growing Brand Recognition Locally First,” and presented by expert Nicole àBeckett, President of Mercatura Global. Register here: https://attendee.gotowebinar.com/register/1045496295028407041. Event is no charge but you must register in advance to attend.

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And one more thing! If you are based in Chicago, don’t miss a great LIVE event on July 13th where one of our past WEGG presenters, Louise Kern, will be discussing Saving Your #$%: Due Diligence in International Transactions. To find out more and to register, visit: http://calendar.itagc.org/docs/ITAGC_Calendar_8255.pdf (fee involved). Be sure to mention WEGG when you register to get your special discount.

Screenshot courtesy: Nomadness Travel Tribe