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Global Social Media Mix: How to Stay In Touch with Key Influencers

Published February 11, 2017 Social Media and Network Leave a Comment
Tags: commerce specialist, global social media mix, global social media plan, IBM, IBM digital marketing, key influencers, Melisa Hinojosa

In case you missed our 2/1 WEGG webinar, “5 Basic Elements of a Global Social Media Plan,” you can still register and listen to it here. A big thank you to Melisa Hinojosa (pictured), IBM Digital Marketing and Commerce Specialist for sharing her expertise with us. Read her follow up blog post on Pulse where she talks about some of the points she made during her webinar.

For those who attended the webinar, Melisa was asked a ton of questions but couldn’t answer them all due to time constraints. She was kind enough to follow up on everything — from how to use Bit.ly to how to target ad/resources using paid social media.

How and when to use Bit.ly
• Using Bit.ly

How to target ads/resources using paid social media

How to effectively start using Hashtags

You can do some “soft” social listening to get to know what keywords your audience is using. Check out conversations of influencers that are in your focus area, and pay attention to what kind of words they are using. Start testing hashtags and see what takes off.
What you mainly want to focus on for hashtags is number of mentions of your hashtag during a period of time. You want to make sure mentions are increasing over time to really know if it is “trending.”
Some tools that help with hashtag tracking analytics are Buzzsumo, and Hashtagify.me.

This information should give you a good idea of how to develop a global social media mix that enables you to reach key influencers around the world.

We trust this addresses all the questions that had been asked during our webinar. If there is anything we missed, please email Laurel at ldelaney@womenentrepreneursGROWglobal.org.

Thanks for your interest and engagement in WEGG. Check out our next WEGG webinar below. See you there!

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Note: Don’t miss our next WEGG webinar 3/8/17 on “Regulations, Conventions, and Battles of the Spirit: The International Trade of Craft Spirits,” and presented by Dr. Sonat Birnecker Hart, President and Co-founder of KOVAL Distillery. Register here:
https://attendee.gotowebinar.com/register/1699936616236520962.
Event is no charge but you must register in advance to attend.

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For Evita Turquoise Robinson, Facebook Is the Capital of the Internet

Published July 3, 2016 Social Media and Network Leave a Comment
Tags: Evita Turquoise Robinson, Facebook, Nomadness Travel Tribe, Social Media

Evita Turquoise Robinson, founder of the group, Nomadness Travel Tribe, has more than 10,000 members from all over the globe. The distinctiveness of her group is that while it is open to travelers of all ethnicities, it is primarily African American, age 25 to 40, with 80 percent women. How did she build up such a following? Social media was the key to the group’s growth.

“There are so many social media outlets: Twitter, Periscope, Instagram. Instagram and Periscope- — the live-streaming app — allow anyone to follow along on our trips,” she [Evita] said. “If the Internet was a geographic location, Facebook would be the capital. It is where everyone is. If you can start someplace where everyone is and then push out from that point, you have the opportunity to do something special.”

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Note: Don’t miss our next WEGG webinar 7/13 on “China Exports: Growing Brand Recognition Locally First,” and presented by expert Nicole àBeckett, President of Mercatura Global. Register here: https://attendee.gotowebinar.com/register/1045496295028407041. Event is no charge but you must register in advance to attend.

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And one more thing! If you are based in Chicago, don’t miss a great LIVE event on July 13th where one of our past WEGG presenters, Louise Kern, will be discussing Saving Your #$%: Due Diligence in International Transactions. To find out more and to register, visit: http://calendar.itagc.org/docs/ITAGC_Calendar_8255.pdf (fee involved). Be sure to mention WEGG when you register to get your special discount.

Screenshot courtesy: Nomadness Travel Tribe

The Internet Picture Show

Published January 31, 2011 Business Development , e-commerce , International business , Social Media and Network Leave a Comment
Tags: Internet picture show, Internet usage, Laurel Delaney, reach out to the world for business, World Internet Usage Statistics, World population statistics

Internet Usage and World Population Statistics above are for June 2010. Estimated Internet users are 1,966, 514,816 or more than 28 percent of the world population is using the Internet. Asia offers the most users.

Are you tapping into this amazing potential? Have you established a website, blog, cool new resource, Linked In, Twitter and Facebook account to reach out to the world for business?

If not, what are you waiting for?

Graphic source: World Internet Usage Statistics

Posted by: Laurel Delaney

Archive for the 'Social Media and Network' Category

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