How to Establish an International Brand Without Any Commercial Advertising

Shahnaz Husain, CEO of India-based Shahnaz Herbals Inc., receives the Shield of Honour and a medallion for her journey from one herbal salon to a worldwide chain of ventures to her entry into the Guinness Book of records as the largest herbal chain of its kind in the world.

About Shahnaz Herbals Inc.:

Shahnaz Husain herbal skin care products are exported worldwide. During the last three decades, we have acquired a tremendous global presence, having sold at prestigious stores, like Galeries Lafayette (Paris), Harrods and Selfridges (London), the Seibu chain in Japan, Bloomingdales (New York), La Rinascente in Milan (Italy), as well as exclusive outlets and clinics all over the world.

In accepting her award, she also spoke about her unique business and marketing strategies, on how she established an international brand without any commercial advertising.

She says:

“My aim is, as far as possible, to prevail upon people to use the natural cosmetics, instead of chemical-based ones. We have been selling India’s brand image in the global market with our range of products for over three decades. This is a tribute to women entrepreneurship as well as acceptance of our product range globally.”

Learn more:

Oxford University presents Shield of Honour to Shahnaz Husain

Illustration credit here.

Posted by:  Laurel Delaney

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