Posts Tagged 'global women entrepreneurs'

Turning Your Passion into a Global Brand

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wegg® wants to help women everywhere transform their passions into global brands. Making the dreams of women entrepreneurs a reality is wegg®’s purpose. We are here for you. 

You might be wondering, “How could anyone change their hobby into an international business?” Well, we recently read about one woman’s success story in this Forbes article.

Becky Burns, a woman living in Kauai, founded Anahola Granola  as a cross between her love of healthy food and Hawaii. Much like you would expect, the initial development of her business was a huge risk. This risk did not prevent Burns from maintaining the original vision that her brand was founded on, as she strived to go global. She explains,

“I had to be crazy starting a granola business on Kauai in 1986. At that time, the only people who ate granola were a few hippies that made their own. But I was motivated by the people who loved Anahola Granola, who said, ‘Your granola is so good you should sell it.’ Some of those people bought a small bag every week. I couldn’t stop making the stuff; I thought, ‘What would my new fans eat?’ Obviously, I wasn’t motivated by crunching numbers and looking at the bottom line. It was never about the money. My vision of making granola was 100% clear…I never wavered from my direction, never overthought my plan.”

Burns’ focus on the purpose of her business was a key to her success. Not getting discouraged, and keeping the people she wanted to serve in mind, is a lesson that we can all learn from. Burns illustrates her process and mission,

“My core value was getting a healthy and delicious granola out to people. I love people and love making people happy. My product had to taste, smell and feel delicious. I valued the best ingredients I could find, making food that I would want to eat. It may sound corny, but to me, Anahola Granola is more than food, it embodies everything I care about: Hawaiian heritage, healthy food, respect for people and an experience of the extraordinary place found in Hawaii.”

Becky Burns is an excellent example of a woman who was able to take something she loved, and turn it into her full-time job. wegg® wants to help you do the same.

One upcoming resource that could answer any questions you might have is our weggchat™  on 2/6/2019, with Kiesque CEO, Jacqueline Smith. The FREE event will cover, “Starting Up and Taking a Personal Care Product Global.” More information can be found here

Female Entrepreneurs Are the Engine of Global Growth

Bonnie Chui, contributor for Forbes, writes a thoughtful piece about how female entrepreneurs are going global and that new policy attention may close the gap. At wegg®, we are closing that gap — whether there is new policy attention or not.

We not only serve women entrepreneurs by educating them on how to go global, we are women entrepreneurs, and through our educational efforts, we continue to energize economies worldwide.

Further, based on my experience running a successful global business and serving as a consultant to countless global women business owners, my observations indicate that women entrepreneurs must condition themselves to be risk oriented, innovative, and proactive (RIP) in order to achieve any reasonable level of success in the export marketplace.

Like everyone else, they must also achieve five things before venturing out beyond borders:

  1. Becoming ready mentally, particularly emotionally
  2. Being ready operationally
  3. Having run a successful local business
  4. Knowing how to use the latest technology
  5. Having a business with export potential.

Also, in my view, a perceived lack of credibility is the number one barrier for women doing business globally. This perceived deficiency lack makes it difficult for women to access markets, market information, and establish relationships. If you don’t already have an influential person in your life who can tout your capabilities, find one and cultivate the relationship, or just reach out to wegg.

Most of the above referenced facts are covered in my Exporting:  The Definitive Guide to Selling Abroad Profitably, Chapter 27, “Women Business Owners: Engine of Global Growth.”

Let’s face it, women launch businesses for the same reasons men do — to build wealth, to capitalize on their ideas and to be their own bosses.

Oftentimes you must learn about starting a business and taking it global the hard way — by doing it — and getting assistance from programs such as wegg’s helps enormously.

Female entrepreneurs are the engine of global growth and with appropriate support, will conquer the world.  Just you watch.

wegg® keeps energizing women entrepreneurs the world over. We can help you build confidence, find great resources and show you the steps you can take to go global. Join us for our FREE wegginar® on 11/7 with Cristina Bandal. You can find all of the details, and register for the event, here.

India Cannot Progress Without the Contributions From Women Entrepreneurs

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Kalraj Mishra, the Indian Union Cabinet Minister of Micro, Small and Medium Enterprises in the BJP-led NDA government of Prime Minister Narendra Modi launched ‘SWAYAM’, a support cell for women entrepreneurs to seek proposals for starting enterprises by them through the use of social media.

As part of his educational initiatives, Narenda Modi, the newly elected prime minister for India, is expected to go live with three courses through SWAYAM.

The first three courses are:

Modi vowed to increase efforts to eradicate poverty, create employment opportunities for the country’s young workers and provide a safer environment for women.

Read more:  Kalraj Mishra launches support cell ‘SWAYAM’ for women entrepreneurs

Related:  10 Powerful Women Entrepreneurs in India 

Hello High Potential Global Women Entrepreneurs!

DellWomen'sEntrepreneurNetworkIstanbul2013

Dell Women’s Entrepreneur Network conference Istanbul, Turkey (2013)

Do we have news for you today!  The world’s first gender-focused, global entrepreneurship index based on the Global Entrepreneurship and Development Index (GEDI) was announced at the Dell Women’s Entrepreneur Network annual event In Istanbul, Turkey (2013).

The Gender-GEDI is the only global index to measure high-potential female entrepreneurship based on individual aspirations, business environments and entrepreneurial ecosystems. High-potential women entrepreneurs are defined as “innovative, market expanding and export oriented.”  That’s us — I might add!

“Unleashing the power of female entrepreneurship can have a dramatic effect on a country’s economy. The research clearly supports the assertion that key things need to be fixed in order for female entrepreneurship to survive and flourish,” said Karen Quintos, chief marketing officer (CMO) and senior vice president Dell. “Increased access to knowledge, networks, capital and technology are critical if countries are to empower female entrepreneurship and create a culture of success.”

In a nutshell, here are the key points from the report:

  1. Index provides diagnostic tool for countries to expand opportunities for women entrepreneurs
  2. U.S. named best place to be a female entrepreneur, ranked No.1 out of 17 countries surveyed
  3. Research shows no single determinant to entrepreneurial success – best performing countries demonstrate success across wide variety of categories

Other highlights:

•  No single determinant of success
•  Economic development is not enough
•  Lack of knowledge holds back business growth
•  Access to finance is crucial
•  Effective networking can open doors
•  Technology enables business growth
•  Not all rosy at the top
•  Room for optimism

Bottom line:  The determinants of success for female entrepreneurship are not just personal strengths and aspirations, but a result of the environment in which they operate.

Access the executive summary and full report:  Women Powering Business | Dell

Photo courtesy (and with permission from Dell).  See all the photos (absolutely fabulous!) from Dell’s Istanbul event here.

Post by:  Laurel Delaney

Where in the World Are Women Rising Fastest?

Where are women entrepreneurs rising fastest?  Forget the advanced country of the United States!  It’s Sao Paulo (related article here), Manila and Mumbai where women are leapfrogging to business ownership.  What are they selling?  Think simplistically:  mangoes and home-made blouses.

Women in these countries are newly empowered by remarkable gains in political representation, legal rights and, especially, education. But more important, they are rising in the 21st century’s key economic strata: as business owners.

Read the entire article here.

Illustration credit:  DCED

Posted by:  Laurel Delaney

How to Manage a Global Enterprise

Posted by: Laurel Delaney

How to Establish an International Brand Without Any Commercial Advertising

Shahnaz Husain, CEO of India-based Shahnaz Herbals Inc., receives the Shield of Honour and a medallion for her journey from one herbal salon to a worldwide chain of ventures to her entry into the Guinness Book of records as the largest herbal chain of its kind in the world.

About Shahnaz Herbals Inc.:

Shahnaz Husain herbal skin care products are exported worldwide. During the last three decades, we have acquired a tremendous global presence, having sold at prestigious stores, like Galeries Lafayette (Paris), Harrods and Selfridges (London), the Seibu chain in Japan, Bloomingdales (New York), La Rinascente in Milan (Italy), as well as exclusive outlets and clinics all over the world.

In accepting her award, she also spoke about her unique business and marketing strategies, on how she established an international brand without any commercial advertising.

She says:

“My aim is, as far as possible, to prevail upon people to use the natural cosmetics, instead of chemical-based ones. We have been selling India’s brand image in the global market with our range of products for over three decades. This is a tribute to women entrepreneurship as well as acceptance of our product range globally.”

Learn more:

Oxford University presents Shield of Honour to Shahnaz Husain

Illustration credit here.

Posted by:  Laurel Delaney

Dell Delivers for Top Women Entrepreneurs the World Over

Dell is hosting the second annual Dell Women’s Entrepreneur Network (DWEN) on June 5-7, 2011 in Rio de Janeiro, Brazil.  Agenda here.  Speakers here.  The event expects to attract more than 100 fellow female business executives, business icons, experts and thought leaders.

Connect.  Share best practices.  Build business opportunities.  Learn from one another.  Recognize the global women entrepreneurial influence in business and technology.  Join other female business leaders from around the globe as they celebrate the impact women-owned businesses have on today’s economy.

Topics covered:

·         Doing business in Brazil;
·         How the right technology strategy can promote business growth;
·         Increasing customer and employee loyalty;
·         Taking social media to social commerce;
·         Scaling for growth;
·         Talent management;
·         Learning from Gen Y; and,
·         The female consumer as a hot market segment for any industry.

Venue and travel information, go here.

This event is supported by Endeavor and Ernst & Young Entrepreneurial Winning Women.

Posted by:  Laurel Delaney


wegg® Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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