The Importance of Exhibiting at Trade Shows to Develop International Business

How to contact cross-border customers?  Exhibit at or attend a trade show in your industry.  It is a uniquely effective way to contact cross-border customers, especially if you have a difficult product to sell, or a product that a customer needs to actually see!

Read:  Exhibiting At Trade Shows:  A Powerful, Hands-On Approach

Posted by:  Laurel Delaney

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2 Responses to “The Importance of Exhibiting at Trade Shows to Develop International Business”


  1. 1 Christine November 28, 2011 at 4:33 PM

    So glad to see you promoting trade show participation as a way to expand business reach. Entrepreneurs often believe they can’t afford trade show participation, but it can actually be done quite economically. I look forward to hearing more from your blog as this is my first exposure. Thank you!

  2. 2 trade show graphic July 28, 2013 at 7:06 PM

    Thank you a bunch for sharing this with all folks you really know
    what you’re talking about! Bookmarked. Kindly also visit my web site =). We will have a link change arrangement between us


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