In Manila, Bacolod, Tacloban, Pampanga, Batangas and Davao, more than 400,000 women small business owners participated in Sari-Saring Happiness Day. Coca-Cola (part of the global 5by20 Program) launched it to brighten Christmas all over the Philippines.
“Christmas is the most celebrated season in the Philippines, so Coca-Cola mounted this campaign to recognize the women who light up our communities, and at the same time help drive sales to their businesses. We have gone through a lot of challenges this year, so we want to send a reminder that even with the trials of every day, some truths remain the same—we can all derive happiness from sharing and spending time with the communities and the people who matter to us,” said Adel Tamano, Coca-Cola vice president for public affairs and communications. Training, financial services.
Screenshot courtesy: Coca-Cola Philippines
Posted by: Laurel Delaney