Archive for the 'Enlighten Me!' Category

Insider Tips from CamMI Pham on Sharing Great Quality Content Online

CamMi Pham, Partner, ThinkRenegade, gave an insightful presentation on “Dare to be BOLD!  Here’s How” for WEGG early in the month. In case you missed it, dare to sign up because it is free of charge thanks to our generous sponsors, UPS and IBM.

Here are a couple of takeaways from her talk specifically honing in on how to share great content online while still weaving in your expertise. Who knew these resources existed?  If you did, you are well on your way to being BOLD and getting discovered online!

•  BuzzSumo ( — BuzzSumo gives you the ability to quickly identify what content is working well in an industry and who the major influencers are.  Insights abound here.

•  Klear ( — Klear is an influencer marketing platform that helps brands build, scale and measure influencer campaigns.  An under the radar gem to get you going:  Klear Free Tools (

•  Medium ( — With Medium, discover smart, unique perspectives on Influencer Marketing and the topics that matter most to you like social media, marketing, influencers, social media marketing, and digital marketing.

•  Quora ( — Quora is a place to gain and share knowledge and better understand the world.  You can ask questions and connect with people who share unique insights.  Give it a try.

• ( — Buffer is a way to schedule posts, track the performance of your content, and manage all your accounts in one place.CamMi also shared a tip sheet (as shown above) on how to repurpose your online content to extend its use.  Here are a few ideas:

  1. Syndicate your posts
  2. Repost on content platform (Medium, LinkedIn, Quora, etc.)
  3. Ebook
  4. Break down into short articles
  5. Q&A (Quora, Yahoo Answer)
  6. Social media posts
  7. Infographic

This is just the tip of the iceberg on resources CamMi shared during her presentation.  Be sure to view her entire presentation, “Dare to be BOLD! Here’s How,” at your leisure to capture how to be bold with your messaging, share quality content, and keep your conversations simple.

A BIG thank you to CamMi for sharing her expertise with us.  She is the queen of being BOLD!


Note: Don’t miss our next WEGGinar™ 3/7/18 on “Becoming Your Own Global Distribution Solution” and presented by Rebecca Herwick, President/CEO, Global Products Inc. Register here. Event is free of charge but you must register in advance to attend.

Make the Most of Social Media Networking

Genecia Alluora Luo (pictured), founder of Soul Rich Woman (SRW) network and former Miss Singapore tells Việt Nam News reporter Phương Uyên that her mega mission is to empower Southeast Asian women to succeed in business.  Her aim is simple: change their lives for the better. Sounds very familiar to WEGG!

In the information age, to get in touch with customers, gain market share and arrange inventory, I [Genecia Alluora Luo] suggest the women make the most of social media networking, online shopping and delivery platforms. And by giving women entrepreneurs more access to capital, resources and investment opportunities, we can accelerate economic growth in the region, Việt Nam included.

Genecia hopes to encourage more and more women to advance and continue helping others run a [global] business successfully and make extra income, no matter how big or small.

Read more about empowering women in business to reach farther globally and together.


JAN_wegginar_2018Note: Don’t miss our NEW YEAR WEGGinar™ 1/10/18 on “Laurel Delaney’s Global Trade Trends Report 2018” and presented by Laurel Delaney, President, WEGG and Founder, Register here:
Event is free of charge but you must register in advance to attend.

Empowering Women Entrepreneurs Changes the Outcomes for Future Generations

At the MEDays Forum panel “Bolstering Growth Through Gender Equality,” nine women were featured from different parts of the world and from different industrial sectors. The session was moderated by Aghadeer Jweihan, the director of the office of Jordan’s Princess Taghrid Mohammad and an entrepreneur.  The Forum took place in Tangier (Morocco), considered the ‘Davos of Africa.’

Ingrid Bouterse-Waldring, the first lady of Suriname and the panel’s chair, stressed that encouraging female entrepreneurs has benefits that are not merely financial: Empowered women change the outcomes for future generations. For single mothers, self-employment allows them the greater flexibility needed in their schedules to care for children.

Several points that came out of the Forum:

1.  Women need to be bolder.
2.  Women should be running big [global] companies.
3.  Women need to think bigger.
4.  Women need to support other women (similar to what WEGG offers).

Read more about how the MEDays Forum looks to spur economic growth by empowering women.

Note: Don’t miss our next WEGGinar™ 12/6/17 on “Harnessing the Power of Diversity and Inclusion:  Creating a Workplace that Works” and presented by Joselyn DiPetta, Google and Managing Partner at Present Possibility. Register here:
Event is free of charge but you must register in advance to attend.

Women Entrepreneurs: A Global Phenomenon

In recent years, the rate of women entrepreneurs has been growing at a percentage at least double that of their male counterparts. And as Elaine Pofeldt for CNBC says, “the Golden Age for women entrepreneurs has finally begun. The stars have aligned to help trigger the trend as robust ecosystems churn out enterprising females equipped with inspiration, know-how and funding.”  We could not agree more.

Ms. Pofeldt goes on to say that a microcosm of the trend is CNBC’S inaugural Upstart 25 list, where 10 of the company fledglings were founded by women in a host of industries — from neuroscience to finance to retail.

Meanwhile, in the 40 economies participating in the sweeping Global Entrepreneurship Monitor (GEM) survey in both 2011 and 2016, women’s entrepreneurship rates rose by 13 percent on average, while male rates increased by 5 percent, according to lead author Donna Kelley, a professor of entrepreneurship at Babson College, which prepares the report with Baruch College.  The growth has been very swift in recent years.

Learn more about why women entrepreneurs will be the economic force to reckon with in 2017 and in years to come.

Note: Don’t miss our next WEGGinar™ 12/6/17 on “Harnessing the Power of Diversity and Inclusion:  Creating a Workplace that Works” and presented by Joselyn DiPetta, Google and Managing Partner at Present Possibility. Register here:
Event is free of charge but you must register in advance to attend.

The WEGG Library For All Things Related to Exporting

Are you aware of our library of vast resources at Women Entrepreneurs GROW Global (WEGG)?  Below is a snapshot of presentation decks where the presenters freely share their work, which means you have a choice to listen to the WEGGinar™ recording and/or review the presenter’s slides, and we also feature a couple of useful articles to accelerate your growth.

Find all 19 of our WEGGinars™ to date (September 30, 2017) here.  And, of course, don’t miss our next one below.

Meanwhile, let us know what topics you want covered in 2018.  We are already busy at work on many of them (e.g., international labelling, how to be bold in the global marketplace!, global trends in 2018, etc.)  Please email me your ideas at ( because we want to make sure we are helping you grow your business globally as quickly and efficiently as possible.  Thanks so much!

Note: Don’t miss our next WEGGinar™ 10/11/17 on “Navigating Global Business Travel in 2017,” and presented by Stephanie Lewin, Global Immigration Attorney at Berry Appleman & Leiden LLP (  Register here:
Event is free of charge but you must register in advance to attend.

Why Women-Owned and Women-Run Businesses Outperform

It’s a fact:  women-owned and women-led businesses perform better. And that’s why going global is such an appealing avenue of growth for women entrepreneurs and business owners.

Shark Tank’s Kevin O’Leary says:

O’Leary speculated that the women’s outperformance is due to more effective time-management skills and an aptitude for setting achievable quarterly goals. The women-run firms in his 44-company portfolio reach their goals 90% of the time, compared to 65% for men-run firms, he says. He believes these strengths lead to higher employee morale and better results.

Other strong possibilities on why women entrepreneurs perform better beyond pushing boundaries:

  • Smarter decision-making that follows from more diversity of thought; women challenge stale ways of thinking, re-examine facts, generate more innovation and sharpen performance.
  • Greater efficiency with money.
  • Taking more carefully calculated risks (forget the myth that women are risk-adverse!).
All these great characteristics can naturally lead women to expand their businesses internationally.  The qualities go hand in hand.

Note: Don’t miss our next WEGGinar™ 9/6/17 on “How to Win the Trade Game With Export Finance,” and presented by Jeff Deiss, Regional Export Finance Manager, Northern California | International Trade Finance Manager-Western US US Small Business Administration – Office of International Trade | US Export Assistance Center (  Register here:
Event is free of charge but you must register in advance to attend.

The Story of Happy Beginnings: Women Entrepreneurs

In this post we focus on:  Why women don’t see themselves as entrepreneurs; five challenges faced by women entrepreneurs; gender differences in perceptions and propensity to start a business; and, diversity in innovation.  It’s really a story of happy beginnings about and for women entrepreneurs.  Read on.

1. Why women Don’t See Themselves as Entrepreneurs (The New York Times)

This article addresses why don’t more women become entrepreneurs?

Key point at the end:

She [Sheila Lirio Marcelo, the founder of] also advised women to develop thicker skin. “Men tend to shake off rejection more quickly than women,” she said, “but it’s absolutely true that entrepreneurs are made or broken by how they bounce back from adversity.”

2. Empowering Equality:  5 Challenges Faced by Women Entrepreneurs

This article focuses on what holds women entrepreneurs back? Why are women-owned firms less likely to also be growth-oriented firms?

3. Seeing the World with Different Eyes:  Gender Differences in Perceptions and the Propensity to Start a Business

Across countries, women own significantly fewer businesses than do men. The authors in this paper show that this is due primarily to the fact that “the propensity to start businesses of women is significantly lower than that of men. The lower propensity of women, in turn, appears to be highly correlated to women’s lower average levels of optimism and self-confidence, and higher fear of failure.”

4. Diversity in Innovation – Working Paper (Harvard Business School)

In this paper, the authors document the patterns of labor market participation by women and ethnic minorities in venture capital firms and as founders of venture capital-backed startups.


Note: Don’t miss our next WEGGinar™ 7/12/17 on “How to Finance Your Exports,” and presented by Xiomara Creque-Bromberg, Export Finance Manager, Minority and Women Owned Business & Multiplier Outreach Division, Office of Small Business, Export-Import Bank of the United States.  Register here:
Event is no charge but you must register in advance to attend.



Boss Daughter


Women entrepreneurs worldwide are carving out a niche for themselves in unconventional businesses.  Take Aakanksha Bhargava.  She joined her father’s logistics business in 2007, and for the longest time, subordinates did not take her seriously.  Fast forward to 2017 and she is the undisputed boss.  Yes, the boss daughter, but still the boss, and over the last decade, she has helped grow the business exponentially.

“I worked hard to change the perception of the people as well as the fortunes of the company,” she said. Bhargava asserted there are no differences between a woman and a man when it comes to business.

And then there’s the founders of cow-based sustainable living company A2 Naturals, run by Shivali and Radhika Miglani and their mom.

“Extensive R&D into merging the traditional with the modern led to developing a range of cow-based, daily-use products,” said Radhika, adding that the quirkiness of her business is often frowned upon.

Pointers from the article:

  • The success of a woman lies in supporting other women
  • A mom can be the strongest pillar of support.
  • Take the plunge [business ownership] and you will see the miracles.
  • The hurdles [to starting a business] are just in the mind.
  • Always do what you feel you need to do.
  • There are no differences between a man and a woman when it comes to business.
  • There is nothing a woman can’t do.  Absolutely, it’s an open secret!
  • Being a woman [ global] entrepreneur makes me feel more in control of my life.
  • In our office, the smartest women surround me.

Read more here.


next_up_3mar_2017_wegginarNote: Don’t miss our next WEGG webinar 3/8/17 on “Regulations, Conventions, and Battles of the Spirit: The International Trade of Craft Spirits,” and presented by Dr. Sonat Birnecker Hart, President and Co-founder of KOVAL Distillery. Register here:
Event is no charge but you must register in advance to attend.


WEGG Mission

Our mission is to educate women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.

Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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