How to Find New Overseas Markets To Supply


After realizing that not one company or person in Australia had come up with a good alternative to cosmetics marked by harsh chemicals and a poor reputation on animal cruelty, Kester Black founder Anna Ross started working with a chemist to develop a line of vegan, water based nail polish products. Three years later, customers rank her company’s brand as better than global name Butter London and in line with big player OPI.

The business started small, but Ross quickly found new markets to supply.  Now the brand has developed a loyal following in the Australian, European and New Zealand markets.  In addition, she earned the Young Business Woman of the Year award.

About Kester Black:

Established in 2009 by Anna Ross, Kester Black designs and produces ethical, sustainable cosmetics and skincare. Our products are the first in the world to obtain a vast suite of accreditations such as Choose Cruelty Free, International Cruelty Free, Vegan Society, Australian Made and B Corporation.

Learn more about how Anna started suppling overseas markets here. The biggest lesson to learn from this piece is to always listen to your customers.

Screenshot courtesy:  Kester Black


next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: Event is no charge but you must register in advance to attend.


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