Michael Froman, former U.S. Trade Representative, explains the importance for women-owned businesses and firms to be able to export their products. Why?
Studies have found that women-owned firms that export not only earn more, but also employ more people and are, on average, more productive than women-owned firms that do not. In addition, women-owned businesses that export their goods and services average $14.5 million in receipts, compared to just $117,036 for women-owned businesses that do not export. Clearly, exporting has very real advantages.
Big takeaways from the article: Know your market, your assets, your partners, and the rules.
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