Think Big; Think Global: Web Globalization Tips for Small Businesses

• The second language you should add to your website
• Essential web globalization terminology and trends
• Tips for going global on the cheap
• The dangers of using flags on your website

John Yunker (@johnyunker), co-founder of Byte Level Research (www.bytelevel.com) is considered one of the world’s experts in web globalization. He works with the world’s leading global brands to provide web globalization training and consulting services. He has pioneered best practices in global navigation and is author of the books "The Art of the Global Gateway" and" Think Outside the Country" (also available in Japanese). He is also widely known for the landmark report The Web Globalization Report Card, published annually since 2003. You can download a sample from the report at www.bytelevel.com. Also, check out his blog at www.GlobalByDesign.com.