How to Better Serve Global Customers on an E-commerce Site

with Nita Lathia
October 5, 2022
Nita Lathia

Wednesday, October 5

11:00 a.m. CST (12:00 p.m. ET)

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Note: Thanks to our sponsors, event is "no charge" but you must register to attend.

wegginar® takeaways:

  • Why should retailers consider Cross Border trade?
  • How is this different from the domestic model?
  • What does a good solution look like?

This wegginar® is sponsored by

2022 wegginar sponsors

Meet the presenter

Nita Lathia

Nita Lathia has been in logistics, shipping systems, and Cross Border E-commerce for the last 20 years. Last 10 years exclusively in the product management function for all aspects of Cross Border E-commerce, including eligibility, duty, and tax calculation, and building robust organic networks. Nita joined Passport Shipping in November 2021 to take their awesome service for brands, and 3 PLs to marketplaces and platforms.

Prior to joining Passport, Nita served as Vice President of Product followed by Vice President of Solutions Strategy at Pitney Bowes, where she had been responsible for building out the cross-border platform for marketplaces. Earlier in her career, she was a Senior Product Manager at Amazon Global Logistics.

During her tenure at Pitney Bowes, Nita developed, and implemented, and launched d the company’s Cross Border Delivery Services from concept to go-to-market. Following its launch in 2018, digital and physical components of this service have been leveraged by marketplaces and retailers.

Nita Lathia