wegg® presenter Alice Kim

Korean-American Beauty: Building a Direct-To-Consumer Enterprise

with Alice Kim
October 4, 2023

Wednesday, Oct. 4

11:00 a.m. CST (12:00 p.m. ET)

By registering, I consent to Women Entrepreneurs Grow Global’s collection of my information. 

wegginar® takeaways:

In this wegginar, you will learn:

  • How to start a direct-to-consumer business
  • How to outsource employees globally
  • The ins and outs to e-commerce

This wegginar® is sponsored by

2023 wegginar sponsors

Note: Thanks to our sponsors, event is "no charge" but you must register to attend.

Meet the presenter

Alice Kim

Alice Kim is a female entrepreneur and the founder of two beauty companies, Elizabeth Mott, and Hanalei. She started Elizabeth Mott in 2010 with the goal of creating Korean-inspired beauty products for U.S consumers. A few of Elizabeth Mott’s best-selling products include: a mascara with built-in fiber technology to help elongate even the shortest eyelashes, and an eye primer that lasts for over 12 hours. Elizabeth Mott’s eye primer, and matte face primer often rank in the #1 category on Amazon.

After years of successfully building out Elizabeth Mott, in 2016 she launched a second beauty brand called Hanalei. Her goal with Hanalei is to infuse the power of the Hawaiian and island botanicals with high performing skincare products. Hanalei creates products inspired by the islands’ lush landscape, and natural botanicals. Some of the Hawaiian grown ingredients formulated into the skincare products include: Kukui nut oil, coffee berry, and spirulina. Hanalei partners with local and global retailers that love and value Hawaiian lifestyle. The company has over 100,000 glowing reviews on Amazon.

Prior to founding two companies, Alice worked as a buyer for fashion brands such as Aeropostale, Club Monaco, Mulberry, and Calvin Klein in New York. She also worked as a designer for brands such as Macy’s, and Forever 21. Alice graduated from the Rhode Island School of Design, and Parsons School of Design.

wegg® presenter Alice Kim