Building and Scaling a Global IP-Protected Brand

Georgia Grace Edwards is the CEO and Co-Founder of Gnara, a venture capital-backed, Colorado-based startup whose mission is to help everyone answer nature’s call – quite literally. GG got the idea for the GoFly – Gnara’s internationally patented zipper technology – while working as a glacier guide in Alaska. Prototyped from her college dorm room, the GoFly can now be found in Gnara apparel on the floors of the largest retailers in North America, including Moosejaw Mountaineering, Title Nine, and REI. GG grew up in the Appalachian Mountains and brings experience as a Fulbright Fellow, Wild Gift Fellow, Futurist Project Fellow, economic consultant, and TEDxTalk speaker.

Charlotte Massey is the Co-Founder and COO of Gnara Inc, an award-winning apparel and zipper technology brand making the outdoors more accessible through internationally patented pee zipper designs. Gnara won the 2022 and 2023 Outdoor Retailer Innovation Awards, $100,000 MassChallenge Diamond Award, and Women’s Health Fitness Awards. Charlotte is a Tory Burch Fellow and Thomas J Watson Fellow with a professional background in digital marketing and community organizing. Charlotte grew up mountaineering in Washington and has been part of expeditions to high peaks around the world, including Argentina’s Acongaua. She was named 2023 Forbes 30 Under 30 Local Seattle.