Articulate the Logic Underlying Your Global Business Proposition

A new paper, “Female entrepreneurs targeting women: Strategic redirection under scientific decision-making,” by Elena Novelli, Professor of Strategy at Bayes Business School, and Luisa Gagliardi, Bocconi University in Italy and published in the Journal Organization Science, explores the impact of strategic decision-making training on female entrepreneurs with female-targeted value propositions.

The training encourages women entrepreneurs to clearly articulate the logic underlying their global business proposition and validate it with evidence.

The study shows the real difference training on scientific decision-making can make in improving entrepreneurial performance.  Moreover, the study shows a mechanism that can help female entrepreneurs address potential limitations and enhance the very commercial value of their propositions.