Archive for the 'Strategy' Category

Closing the Confidence Gap is Key for Female Entrepreneurial Success

weggpic

In a recent Forbes article entitled, “What It Will Take For Women Entrepreneurs To Take Over The World,” author Carrie Kerpen explores what disadvantages women entrepreneurs face in our current market. Kerpen interviews Margaret Donnell, chief marketing officer of Capital One’s Small Business Bank, on how women can subvert the obstacles in their way, in order to succeed. Kerpen’s thesis is: closing the confidence gap between men and women will be a crucial factor in trying to level the entrepreneurial playing field.

Donnell attests the gender pay gap between men and women to be one of the main reasons women business owners are less confident than their male counterparts. She reasons,

“We have pretty clear evidence around us. We’ve seen studies out in media, I certainly have, that document a wage gap between men and women. It means that women don’t always have as much money as men because of that earning power. It also means that their confidence could have been eroded over time, and so I think there’s a lot we can do to lift each other up, and men as allies can lift women up, to help them feel confident and go after getting into business.”

Lacking in confidence can be a hindering quality for any business owner. Not having faith in oneself can lead to a fear of risk. One such risk could be the venture of expanding your SME into a global business, an important move for entrepreneurs.

A potential fear of risk taking is evident in statistics. Kerpen reports,

“…despite feeling more positive about their businesses than their male counterparts, female business owners are more hesitant to take big swings and heavily invest in their companies. According to the same Capital One report, 75 percent of men are likely to hire in the next year, compared to 63 percent of women.”

How do you think women can support and encourage each other to make the bold moves necessary for success in business? How can we increase our confidence to achieve heights greater than we could have ever imagined?

Read several proposed solutions to this issue, in Kerpen’s article, linked here.

_______________________________________________________

JOIN us for our morning wegg™ workshop on September 12th and hosted by Bank of America (135 S. LaSalle Street, 44th Floor).  Julie Smolyansky, President and CEO, Lifeway Foods, will present “Follow Your Gut,” covering:

  • How global factors influence company values and mission
  • Why we should empower women entrepreneurs around the world
  • How to channel inspiration from travel experiences into marketing initiatives

Tickets $40 ($20 for students); includes Continental Breakfast.  To learn more and to register, visit:  https://www.eventbrite.com/e/weggtm-workshop-follow-your-gut-presented-by-julie-smolyansky-tickets-48655708534
__________________________________________

Women Entrepreneurs, the Global Market Needs You

Webp.net-resizeimage (1).jpg

According to the Small Business and Entrepreneurship Council, In 2016, 97% of all exporters in the U.S. were small and medium-sized companies. The other statistic from this study that can’t be ignored is that only 12% of businesses that export are owned by women. Why are more women not accessing the vast world that is global business?

In Devishobha Chandramouli’s recent Entrepreneur article, “6 Global Trends Reveal How Women Are Redefining Entrepreneurship,” she reports the ways in which women entrepreneurs are critical to the global market. Within Chandramouli’s findings, WEGG founder, Laurel Delaney, reports on why women are often absent from business at a global level:

“Even in a developed economy, women business owners are less likely to explore and expand their products or services because they think they can’t do it, or that they don’t have access to the right training, education, advisory networks, mentorships and community programs. This perceived deficiency makes it difficult for women to access markets, conduct marketing and establish relationships.”

If women do not believe they are capable of global success, they will not achieve it. The secret is, that women are not only capable of global business, but are also exponentially beneficial to their communities when they have it. Chandramouli notes,

“As globalization is breaking down the barriers that limited businesses by cultures, gender and geography, many partnership and trade agreements have been developed in an attempt to encourage global economic activity among women. Women are known to give back about 90 percent of their earnings to the health and education of their communities and families, contributing to development directly, so it’s easy to see why it is critical.”

Women entrepreneurs, the global market needs you.

You can read Chandramouli’s article here, to learn more about how women have the ability to transform global business, for the better, from within.

_______________________________________________________

Why go global?  How do you start?  Where can you find customers?  How do you get paid?  Find out these answers and learn other best-kept secrets to expanding a business globally. 

JOIN us for our first weggchat™ (#weggchat) Wednesday, August 8 from 11:00 a.m. — 12:00 p.m. (noon) Central time on Take Your Business Global! and facilitated by Laurel Delaney, President of WEGG and founder of GlobeTrade.com.  Laurel will field questions and add insights on how to take a business global.  Small business owners can join the conversation by using the hashtag #weggchat to chime in with questions and answers.

Event is free of charge but you must use tchat.io or twubs.com to follow the conversation using the hashtag #weggchat.  See you there!
__________________________________________

Strategically, Everything is Global

_______________________________________________________

Note: Don’t miss our next WEGGinar™ 5/9/18 on “Building Your Global Brand Through Podcasting” and presented by Kathrin Bussmann, Ph.D., founder and principal, Verbaccino. Register here. Event is free of charge but you must register in advance to attend.
__________________________________________

Factors to Consider When Growing Your Business Global

Becca Berkenstadt, marketing intern at DePaul University, Coleman Entrepreneurship Center, shares her knowledge about international business dealings.  She addresses cultural, political, economic, societal and demographic questions you should ask before you go global.

Factors to Consider When Expanding Your Company Internationally

Find Becca on Twitter.

Related article, “20 Factors to Consider Before Going Global.

Posted by:  Laurel Delaney

How The Mighty Woman Entrepreneur Succeeds Globally

Faster than a speeding bullet. Energetic, enthusiastic, adaptable, flexible, accessible, decisive, nimble, innovative, responsive — in other words, you are pretty mighty already, right?

But all things considered, are you strong enough to continue driving your business results to the next level (globally)?

Here are six super tips that I wrote under the sponsorship of Verio to update your business and help you become leaner, stronger and poised for greater growth in coming years.

How the Mighty Succeed Globally

Posted by:  Laurel Delaney

Clues to the Rules for Credit

CB104960

Securing credit can be a headache for a small business owner, especially when she is trying to make her business global.  With payments lagging in a recessionary economy and exchange rates in constant flux, small business owners need to smooth out cash flow with credit lines and loans. For those eyeing opportunity, credit can also be the key to strategic expansion or repositioning in this changing economy.

Earlier this year, Digital Insight and Emergent Research held a roundtable on small business credit to identify just where small businesses could turn for credit.  The attendees concluded that credit unions and community banks are among the most committed to small business lending.  Yet, as the roundtable report indicates, the standards of those lenders are high, and lending depends on a solid financial story from those seeking loans.

So what makes your story stand out from all others?

At last week’s Intuit Town Hall Tweet Chat on Small Business Credit (#intuitth), experts in small business lending discussed this issue. The advice from the session maps a solid path for credit applicants and was consistent with the roundtable research.

To secure lines of credit or loans, you must first establish a personal relationship with your banker. Building confidence and commitment by investing in that relationship can make or break a deal.

Second, be armed with well-organized, comprehensive financial data.  Prepare more than you expect to need, just in case that extra question gets asked.

Lastly — and most important — know the story behind your numbers.  Be able to breathe life into your business plan, depict your customers in detail, show your industry expertise and be an authority on the region and culture in which you operate.

In a credit-tight market, your knowledge of your business and your market makes a difference in how one views your credit risk.   Tell your story to the lenders evaluating your loan request.  If you do not paint your own profile, the banks will do it for you…and they’ll do it without knowing who you and your business really are.

Posted by:  Carolyn Ockels

Global Digital Strategy; Got One?

DigitalWorld2009WEGG

Today I participated in a live small business online forum (my second one) hosted by Bank of America and labeled as “Cost Effective Strategies to Go Global.”  Here is a sampling of the questions I addressed:

  • How do you leverage social media and networking platforms to grow a business globally?
  • What’s the most effective way to hire and maintain (nurture) independent contractors worldwide while building a global empire during a tough economic time?
  • Is Twitter important? Can it help reach a global audience? If so, what should you be doing to tap into it?
  • What are some key elements involved to run a fit-for-fast-growth type of global small business?
  • Where do you turn to find out if an overseas market is ripe for your type of product or service offering?

Find out my answers here.  And feel free to share your experience via this blog!

Posted by:  Laurel Delaney

10 Tips From Leading Women Entrepreneurs To Help You Make The World Your Business

maketheworldyourbusinessdelaneyforwegg

Meet the bold, the fearless and the restless (and that includes YOU!). Women-owned firms comprise forty percent of all firms in the United States, according to the Center for Women’s Business Research. They have implemented imaginative strategies to launch and expand their businesses, including going global.

Here’s a glimpse at the top ten tips shared by the women entrepreneurs who run successful worldwide ventures.

1. Develop trust on a global scale.

2. Think globally.

3. Build a global brand that works locally.

4. Educate your customers.

5. Outsource to grow your business.

6. Connect and collaborate with local markets on foreign ground.

7. Find cross-border customers.

8. Hire the best from around the world.

9. Establish payment methods before you sell.

10. Navigate through – not around – bureaucracy and red tape.

Global entrepreneurship, particularly by women, is diverse and pervasive worldwide. To succeed worldwide, companies must use best practices such as the above (refer to links below to read entire article), present something new, be the best at something, and offer it everywhere with the heart and will to succeed. You can make the world your business.

This is a two-part series published in Wealth Magazine. You won’t want to miss it. Read Part One and Part Two.

Quick access to the entire article can be found here.

Posted by: Laurel Delaney


WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

Donate Your Gift Card to WEGG!

Not know what to do with your Starbucks or Target Gift Card?  Put it to good use.  Exchange it for a donation to WEGG!  You will receive a tax receipt for the entire full value or any unused balance of your card.
WEGG news sign up
wegg workshop in September
WEGG linkedIn group

Join 1,997 other followers

Categories

Archives

Ask a Question

Honors & Awards

Use Smile Amazon and WEGG receives a .05% donation from Amazon on eligible purchases.

Copyright Notice

©2008-2018 Women Entrepreneurs GROW Global.
All rights reserved.

%d bloggers like this: