wegg® showcase: Linda Bi, President, Chicago Expert Importers (CEI)

While our clients sell internationally, we focus on sourcing products globally, which presents its own set of challenges. Key obstacles include production delays, extended lead times, variations in product quality, and differing expectations around product design. To overcome these, we prioritize clear and detailed communication with all parties involved, ensuring both sides fully understand each other’s perspectives and needs. This approach has helped us manage expectations, foster collaboration, and source high-quality products that meet our clients’ specifications.

For women entrepreneurs looking to expand through global sourcing, my advice is to focus on understanding cultural differences and building strong, reliable networks with international partners. It’s also essential to be resilient and adaptable because global business is often affected by uncontrollable factors, such as changing government regulations, contract negotiations, and even natural disasters that can impact lead times. A key strategy to mitigate these risks is to have a safety stock in place. Many of our customers use our safety stock program, which supports their 3-month inventory supply forecast with timely replenishments to ensure regular shipping to support their U.S. production with Just-In-Time (JIT) delivery. By being proactive, fostering open communication, and preparing for the unexpected, women entrepreneurs can confidently navigate the challenge.