

Live Shopping Demystified: Unlock the Hidden Power of Today’s Fastest Growing eCom Marketing Strategy
with Marcy McKenna
May 7, 2025
with Marcy McKenna
May 7, 2025
- Posted by Laura Fairman
- Categories Scale, weggs
- Date April 2, 2025
Wednesday, May 7
11:00 a.m. CST (12:00 p.m. ET)
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wegginar® takeaways:
- Discover the five biggest reasons ecommerce brands are diving into live shopping in record numbers.
- Find out if your product is right for live shopping and what the potential could be for your bottom line.
- Learn the hidden benefits of live shopping that you can start taking advantage of today
- Get step-by-step guidance for getting started with live shopping.
Meet the presenter
Marcy McKenna
Marcy McKenna is an accomplished product innovator and entrepreneur having successfully designed, developed, marketed and launched over 40 products via live shopping, ecommerce and big box retail.
With over 14 years of experience in the Live Shopping space–both as a brand on HSN, QVC, and Amazon, and as a product spokesperson/influencer on today’s most popular live commerce platforms, Amazon Live, Pinterest TV, Facebook Live, YouTube Live, Grommet Live, etc., Marcy has seen firsthand the power live shopping can bring to product based businesses, both big and small. With that in mind, she recently created and launched The Live Shopping Academy with the goal of teaching ecommerce brands, Amazon Sellers and product entrepreneurs how to harness the power of Live Shopping to build their brands to heights never before thought possible.
During Covid Marcy embarked on a passion project to help educate, inspire, and empower her fellow female innovators to follow their entrepreneurial dreams. She founded and runs The Women Inventors Club, which is now made up of 1000+ ambitious, creative women who are locking arms to help one another bring their product ideas to life and build successful businesses.
