wegg® showcase: Nida Khan, Founder and President, ARYA Consulting Partners
- Posted by Asra Khan
- Categories Featured, Scale, wegg® showcase, weggs
- Date September 2, 2025
Issue 16: September 2025
Sponsored by: 
Why and how did you start your business?
My journey to entrepreneurship wasn’t a sudden leap, but the outcome of a foundation built over time. As an immigrant child, I grew up in a household where education and opportunity were seen as equal rights for both girls and boys, a belief that was uncommon in those times and in the environment around me. That mindset shaped me early and gave me conviction, fueling a drive to push boundaries and prove what was possible. Watching my parents work tirelessly, my father taking a strong stance to ensure I had opportunities when societal expectations were otherwise, and my mother’s example of pursuing a career outside the home, instilled in me ambition and the confidence that women could lead and make an impact in every sphere. Those early experiences strengthened my resilience and deepened my belief in equity, which continue to guide both my professional work and personal life.
I founded Arya Consulting Partners to reimagine what consulting could be. Too often, the industry is associated with long hours, transactional relationships, and a focus on deliverables at the expense of people.
Arya was built to prove that consulting can be different; a firm that delivers exceptional results while also nurturing people, maintaining balance, and giving back to the community. We began small, powered by grit and the support of clients who believed in us, and have since grown into a consulting firm with national reach and global partnerships, proudly certified as minority- and women-owned.
What challenges have you encountered when consulting for clients based in other countries?
Consulting globally means navigating cultural and communication differences. Each country has its own pace of decision-making, ways of working, and norms for establishing credibility. Rather than imposing a single “Arya way,” we adapt to our clients’ cultures, supported by a diverse team with varied backgrounds and communication styles. This diversity helps us connect more authentically and become part of our clients’ global DNA.
Time zones add another layer of complexity, but we’ve learned to turn them into an advantage by creating workflows that keep projects moving around the clock. The pandemic became a make-or-break moment for us. Consulting has traditionally relied on in-person interaction, but COVID-19 challenged us to strengthen relationships virtually. While difficult at first, it propelled us to show up with consistency, empathy, and reliability. What could have broken us instead became a year of growth. We hired more than ever before.
The truth is, these challenges have also been our greatest rewards. Embracing cultural differences, adapting across time zones, and building trust in new ways has strengthened relationships that now span the globe.
What makes Arya Consulting Partners a great place to work?
At Arya, culture isn’t an afterthought, it’s the foundation. What makes us a great place to work is that every voice matters. We are women-owned, employee-driven, and community-rooted. Our values of passion, integrity, quality, accountability, diversity, and respect are lived every day, not just written on a wall.
We prioritize flexibility and work-life balance while also giving our team opportunities to grow. Our people are encouraged to try new ideas, wear multiple hats, and pursue their interests with support from mentorship and professional development. Through Arya Cares, our philanthropic arm, our team also knows their work contributes to impact beyond business, making a difference in underserved communities.
It’s that combination of purpose, belonging, and impact that makes Arya more than a workplace. It’s a place where people thrive.
What tips might you have for a woman business owner who wants to start selling services globally?
My biggest advice is to embrace your unique perspective as a woman entrepreneur. It’s not a limitation, it’s your strength. When you go global, three things matter most: curiosity, credibility, and connection. Be curious about the cultures and markets you’re entering; what works in your home country may not translate abroad. Build credibility by being consistent and delivering quality; clients across borders need to trust that you deliver what you promise. And prioritize connection…relationships drive business everywhere, but globally they require even more intentional effort.
Finally, don’t wait until everything feels perfect to start. Take the leap, learn as you go, and remember that resilience and authenticity are your most valuable assets.
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Asra Khan is wegg's Newsletter and Special Projects Manager. As a creative force, her focus has been dedicated to amplifying the voices of women and Asians within the realms of art, entertainment and education.
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