How do you stand out from the crowd, especially during such tough economic times? Take your cue from the queen of global marketing: Madonna.
Highly photogenic but not conventionally beautiful, she started out with a package of catchy dance-club pop tunes and crisp concert choreography, just like a thousand other acts. But she didn’t stop there. She exposed her navel, wore underwear as outerwear, took off her clothes for the camera, and made her private life very, very public. She teased her audience with hints and rumors of scandalous affairs: with the opposite sex, with the same sex, with movie stars and rock stars. She SHOCKED HER CUSTOMERS — and kept them coming back for more. Twenty-plus years after her debut, Madonna — sultry entertainer, movie diva and mother — continues to redefine herself.
She is the queen of creativity and a global marketing phenomenon.
What can we learn from Madonna and other women entrepreneurs who have taken their businesses global? Plenty. Here are six tips (sprinkled with a little boldness and creativity I might add) to make global customers notice you and your product or service offering, online or off.
Read more here.