Archive for the 'Education' Category

How a French Beauty Company Won Over Women Worldwide

L'Oreal

L’Oréal, considered the number one cosmetic company in the world, tributes its international success to an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the world?

Here’s a story of a French brand that became international and has added real value around the world.

A few quick key takeaways from the article that will help you as you grow your business internationally:

  1. Acquire leading brands to reinforce brand status.
  2. Develop a larger distribution chain than your competitors.
  3. Foster innovation focused brands.
  4. Invest in innovation to crack the Asian market.
  5. Adapt to specific cultural differences in the beauty market.
  6. Embody your image or brand as the expert in the industry.

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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Women Entrepreneurs Need Access to International Markets to GROW

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Our Coalition Partner, Women Impacting Public Policy, talks about ten things our U.S. presidential candidates need to know about women entrepreneurs.  We could not agree more with one of their points:

Women business owners seek markets beyond US borders. With 95% of consumers living outside of the U.S. representing 2/3 of the world’s purchasing power, women’s growth must be fueled by access to international markets. Strengthening the existing support of the Federal government for small firms should complement non-profit and private export assistance to small businesses. Our government must continue its efforts strengthening intellectual property (IP) rights and protections at home and abroad to encourage more entrepreneurship and the global expansion of women-owned firms.

Read more:  Ten Things Candidates Need to Know About Women Entrepreneurs

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next_up_5oct_2016_wegginarNote: Don’t miss our next WEGG webinar 10/5 on “Cyber Security,” and presented by Linda Kelly, Sr. Relationship Manager, Commercial Client Coverage, HSBC Bank USA. Register here: https://attendee.gotowebinar.com/register/7621255329636249348. Event is no charge but you must register in advance to attend.

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The US Empowers Women Entrepreneurs in Africa

U.S Ambassador to Botswana, Earl Miller

U.S Ambassador to Botswana, Earl Miller

The African Women Entrepreneurship Program (AWEP) in partnership with United States Agency for International Development (USAID) provides professional networking business development and trade capacity building system of opportunities for networks, which will assist female entrepreneurs across sub-Saharan Africa in relation to their businesses. In Africa, women are the backbone of communities and the country’s greatest potential to unlocking economic growth as they provide the majority of labor with the least amount of resources.

For her part AWEP chairperson, Chigedze Chinyepi encouraged women in businesses to take advantage of the programme in order to develop their businesses and mindset.

The partnership is expected to bring positive results in changing lives and businesses of women entrepreneurs in Maun and the surrounding areas.

Read more:  US-backed agency empowers women entrepreneurs

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next_up_5oct_2016_wegginarNote: Don’t miss our next WEGG webinar 10/5 on “Cyber Security,” and presented by Linda Kelly, Sr. Relationship Manager, Commercial Client Coverage, HSBC Bank USA. Register here: https://attendee.gotowebinar.com/register/7621255329636249348. Event is no charge but you must register in advance to attend.

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Pack It, Sell It, and Go Global!

PackItSellItGoGlobal

We love meeting up with new WEGG fans and Nicole àBeckett is the latest.  Our WEGG Board member, Kati Suominen introduced us to her because Nicole is doing great things for entrepreneurs and small business owners in the area of global trade.  Nicole is founder and President of Mercatura Global in Los Angeles, California.  Prior to founding Mercatura Global, Nicole was called into public service and served as the Senior Director of International Trade for the City of Los Angeles, appointed by former Mayor Antonio Villaraigosa and reappointed by Mayor Eric Garcetti.  You can learn more about her background here.   We hope to have Nicole share her global business experience with us in a future WEGG webinar.

Meanwhile, I thought I’d share a post Nicole did at her blog about entrepreneur Melissa Kieling of Westlake, California, who has reaped the rewards of exporting.  Her startup PackIt has now sold over 6 million products in just six years.  According to Nicole’s post, Melissa “plans for international sales to rise from 11% of total revenue to 25% of total revenue in the next two years.”  Check this out:

What began as a simple response to her son’s disapproval of his lunch’s “warm and mushy” blueberries quickly transformed into a successful product sold in over 40 countries worldwide.

You have to love Melissa for what she has achieved globally in such a short period of time.

But back to Nicole’s company, Mercatura Global, for it is all about helping women in business, and encouraging women business owners to understand the potential they have to export abroad.  Can’t beat that for commonality in terms of what she is doing and what we are doing at WEGG.

You can count on us to partner with Nicole in the near future and at the very least, have her (and exporter Melissa!) present a WEGG webinar soon!

Note:  Don’t miss our next WEGG webinar 5/4 on seven (7) ways to turn cross-cultural understanding into a competitive advantage and presented by expert Sophie Lechner. Register here: https://attendee.gotowebinar.com/register/1760398754302968579. Event is no charge but you must register in advance to attend.

Screenshot courtesy:  PackIt

 

Women as Accelerators

WomenAsAccelerators

At WEGG, we believe in empowering women economically, through global trade education and employment, so they can run healthier businesses and create a new future for themselves, their families and their community.  If leveraged properly, we have the ability to generate an economic surge for communities, nations, and the world.

Take this statistic, for example:

While significant strides have been made to improve the quality of life of the world’s citizens, global poverty remains at the root of many societal problems. Lifting the remaining 1.2 billion individuals out of extreme poverty will require even more innovative solutions, and, most importantly, a keen focus on a population that has too long been under tapped – women. Women hold a key to sustained and accelerated economic growth and the achievement of poverty eradication in this century.

Read the entire article:  Gender as an accelerator – Government 2020

Note: Don’t miss our upcoming WEGG webinar April 13th at 11:00 a.m. Central time and presented by Doris Nagel, Founder, Blue Sky Consulting Services, who will provide tips on how to successfully negotiate a good cross-border distribution agreement, including: governing law, warranties, insurance, shipping and logistics, anti-corruption, and considerations in enforcing your agreement.  The webinar is no charge but you must register to attend: https://attendee.gotowebinar.com/register/6798724970214043394. See you there!

Start, Scale and Grow Your Business Globally

StartScaleAndGrowYourBusinessGlobally

The Women’s Entrepreneurial Centers of Resources, Education, Access, and Training for Economic Empowerment (WECREATE) Center in Nairobi is a center launched by the U.S. Department of State to empower women and promote entrepreneurship globally.

The WECREATE|KENYA Center is one of the three centers announced by President Obama during the Global Entrepreneurship Summit (GES) held in Nairobi on July 2015. It is the second of its kind in Africa and will provide women with tailored, experiential-based education and resources to support their specific needs to start, scale, and grow businesses.

Read more:  Kenya Women Get Support Center

Note:  Don’t miss our upcoming WEGG webinar on March 2nd at 11:00 a.m. Central time on how to protect your intellectual property and presented by legal expert Susan Meyer, Counsel, Nixon Peabody.  The webinar is no charge but you must register to attend: https://attendee.gotowebinar.com/register/6046842634637321474. See you there!

How Jordanian Women Are Making Progress Toward Gender Equality

HowJordanianWomenAreMakingProgressTowardGenderEquality

Jordan is considered one of the more progressive countries in the Middle East for women’s rights, and has established a legacy focused on the positive future of gender equality.  Want to learn more about Jordan and meet with top female leaders and everyday Jordanian women to learn how the country is going about making progress toward gender equality?  Your wish is about to come true.

A 10-day journey is coming up on August 29, 2016.  Take a look at the following information now to determine if you want to participate in the program (prices start at U.S. $6,795 per person).  Here’s a glimpse of the itinerary:

  1. Welcome to Jordan
  2. Jordan’s Capital City
  3. Female Cooperatives in Jordan
  4. Female Inheritance and Ownership
  5. Aqaba and the Red Sea
  6. A Night in the Valley of the Moon
  7. The Ancient City of Petra
  8. Nabatean Pottery and Amman
  9. Women in the Arts
  10. Homeward Bound

Learn more:  The Women of Jordan

Note:  Our next WEGG webinar is held on 3/2 and is about how to protect your intellectual property.  It’s no charge.  Get more details and register here.

Giving Wings to Female Entrepreneurs

Screen Shot 2016-02-13 at 2.10.51 PM

Dr. Agnieszka Klucznik-Törő (pictured), founder and general manager of the International Center for Entrepreneurship (ICE), says:

In the past two decades, female entrepreneurs have accounted for around a third of all businesses in the UK, 26% in France and 37% all businesses in the USA. Yet, women constitute of 52% of the total population in Europe.

Recognizing these challenges, WINGS, the European Network of Female Entrepreneurs, was launched to take action and offer support.  The platform is available in nine European languages, reaches out to users in 24 countries, and has nearly 22 000 visitors.

Women face many challenges in relation to entrepreneurship.  Here are a three that Dr. Agnieszka Klucznik-Törő talks about in her article:

  1. Lack of business ideas and knowledge
  2. Fear of failure
  3. Low entrepreneurial self-efficacy

Read more:  Entrepreneurship:  the ‘she’ factor

Speaking of giving wings to female entrepreneurs worldwide, USA-based WEGG has its next webinar scheduled for March 2nd at 11:00 a.m. Central time and will be presented by legal expert Susan Meyer.  She’ll discuss everything you need to know about protecting your best global business asset: intellectual property.  Register here — it’s no charge! Note:  WEGG webinar presenters are signed up on the LinkedIn WEGG Group to answer questions immediately following webinars and to mentor female entrepreneurs worldwide.  Go here to get on board!


WEGG Mission

Our mission is to educate women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.

Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.
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