Archive for the 'Education' Category

Turning Your Passion into a Global Brand

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wegg® wants to help women everywhere transform their passions into global brands. Making the dreams of women entrepreneurs a reality is wegg®’s purpose. We are here for you. 

You might be wondering, “How could anyone change their hobby into an international business?” Well, we recently read about one woman’s success story in this Forbes article.

Becky Burns, a woman living in Kauai, founded Anahola Granola  as a cross between her love of healthy food and Hawaii. Much like you would expect, the initial development of her business was a huge risk. This risk did not prevent Burns from maintaining the original vision that her brand was founded on, as she strived to go global. She explains,

“I had to be crazy starting a granola business on Kauai in 1986. At that time, the only people who ate granola were a few hippies that made their own. But I was motivated by the people who loved Anahola Granola, who said, ‘Your granola is so good you should sell it.’ Some of those people bought a small bag every week. I couldn’t stop making the stuff; I thought, ‘What would my new fans eat?’ Obviously, I wasn’t motivated by crunching numbers and looking at the bottom line. It was never about the money. My vision of making granola was 100% clear…I never wavered from my direction, never overthought my plan.”

Burns’ focus on the purpose of her business was a key to her success. Not getting discouraged, and keeping the people she wanted to serve in mind, is a lesson that we can all learn from. Burns illustrates her process and mission,

“My core value was getting a healthy and delicious granola out to people. I love people and love making people happy. My product had to taste, smell and feel delicious. I valued the best ingredients I could find, making food that I would want to eat. It may sound corny, but to me, Anahola Granola is more than food, it embodies everything I care about: Hawaiian heritage, healthy food, respect for people and an experience of the extraordinary place found in Hawaii.”

Becky Burns is an excellent example of a woman who was able to take something she loved, and turn it into her full-time job. wegg® wants to help you do the same.

One upcoming resource that could answer any questions you might have is our weggchat™  on 2/6/2019, with Kiesque CEO, Jacqueline Smith. The FREE event will cover, “Starting Up and Taking a Personal Care Product Global.” More information can be found here

Make Things on a Small Scale and Then Grow Global

While Solange Nisingizwe was on vacation, she designed clothes for herself.  When she returned to Switzerland, she met so many people who admired her outfits and were asking where they could get similar designs that she began making them on a small scale until the number grew.

Based on wegg’s® experience working with hundreds of women business owners, that’s how many women grow global.  They start small, gather ideas, explore options, and then sell to the world.  Kati Kollhoff, CEO, NUMiX, presented a wegginar® related to this, “Small Startup, Big Global Impact” (listen free of charge).

In the case of Solange, she spent a whole year conducting business research and searching for customers. Then in November 2016, Sola and Wax Design Ltd. was born.

The company makes clothes and accessories for export in Europe, and is supplied on the Rwandan market on a small scale.

Knowing that running a business in different countries can be hectic, the plan is still to take Sola and Wax Design Ltd. global.  To expand its reach, Sola and Wax Design Ltd. will look outside their borders.

Read the entire article about how two Rwanda women entrepreneurs found their niche in exporting Made in Rwanda clothing.

Join us for Jacqueline Smith’s weggchat™ via Twitter February 6 at 11:00 a.m. Central time with the hashtag #weggchat. Jacqueline will focus on Starting Up and Taking a Personal Care Product Global.  Go here to learn how to join the discussion.

If you have any questions on how to participate, email Laurel Delaney, ldelaney(@)womenentrepreneursgrowglobal.org, who will be moderating the program. Meanwhile, follow us on Twitter @weggtoday and get ready to take it global on 2/6!

 

See You in the New Year for our wegginar® with Laurel Delaney!

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wegg® wishes everyone a safe and happy holiday! We will see you in the New Year, with wegginar® NO. 34 on Wednesday, January 9, 2019. This wegginar® will be presented by  Laurel Delaney, President, wegg® and Founder, GlobeTrade.com. Join us at 11:00 am CST, noon Eastern for Laurel Delaney’s Global Trade Trends Report 2019.

wegginar® participants will get an in-depth look at what matters for global traders in 2019.

Laurel is passionate about helping entrepreneurs and small businesses go global. The United States Small Business Administration has recognized Ms. Delaney as a world-renowned global small business expert by naming her the Illinois Exporter of the Year. She is the author of several books on exporting, with the most popular being, Exporting: The Definitive Guide to Selling Abroad Profitably (2nd edition 2016) published by Apress Media.

She is the creator of The Global Small Business Blog, which is ranked No. 1 in the world for entrepreneurs and small businesses interested in going global, President of Women Entrepreneurs GROW Global and organizer of the Global Small Business Forum. She serves as the former About.com Import & Export Expert, is a charter member and a board member by appointment of the World Entrepreneurship Forum, and also serves as the Chicago Chapter Chair for the Women Presidents’ Organization. For more information on Laurel, click here.

Register for Laurel’s free January wegginar®, here.

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Roll Up Your Sleeves and Do the Hard Yards to Go Global

Three trailblazing Australian entrepreneurs — Samantha Wills, Emma Isaacs and Lizzy Abegg —  have built global businesses from the ground up.  Do they have something you don’t?  Highly unlikely.  What they discovered in their global journey is this:

We just have to refuse to buy into the stories we tell ourselves about why we can’t, roll up our sleeves and do the hard yards [to go global]!

The moral of their story is that “every single one of us can take an idea that inspires us and turn it into something that inspires others.” We are doing the same here at wegg®.

The article below highlights the following eight lessons for building whatever it is that lights you up.

  1. Be passionate.
  2. Define your difference.
  3. Communicate your Why.
  4. Risk mistakes
  5. Work from your strengths.
  6. Don’t over personalize.
  7. Ditch your ego.
  8. Hire (and fire on values).

Oh, and one more:  Shine bright in 2019.  Read the entire article on women going global and don’t forget to join us on 1/9 for our next FREE wegginar® in the New Year!

Registration is open and free for Laurel Delaney’s 1/9 talk. She will present her annual global trade trends report 2019.  Join us. Register here.

Teach a Woman to Fish & Go Global, and You’ll Feed Her & Her Business for a Lifetime

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Everyone knows the classic adage, “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.”

But wegg® knows, “Give a woman a fish, and you feed her for a day. Teach a woman to fish and go global, and you feed her and her business for a lifetime.” This idea is the essence of wegg®’s mission: “to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global, so they can run healthier businesses and create a new future for themselves, their families and their community.”

Our goal as a 501(c)(3) nonprofit organization is to teach the women entrepreneurs of the world how to take their businesses global, and we are always thrilled to hear about the triumphs of women entrepreneurs around the world. Recently, we read a New York Times article covering the reform of Rwanda’s fishing industry, from an exclusively male world, to a community of women entrepreneurs. Author Shannon Sims describes the change,

“The intense physical work and danger that comes with fishing on Lake Kivu, along with reinforcement from traditional gender roles, kept women from fishing for generations, tending to backyard farms instead. But in post-genocide Rwanda, that seems to be changing. Today, women form an essential part of the national market for Lake Kivu fish. Besides fishing on the lake at night, women also gather along the shores in the early morning to buy the fish the fisherwomen deliver. They then haul those fish home to their small villages, or sell the fish to cooperatives.”

This newfound emphasis of women on the business side of Rwanda’s fish economy has inspired the development of Projet Pêche, a fishing cooperative made up of 87 women, in Kibuye, a town along the banks of Lake Kivu. This collective has had a supremely positive impact on the lives of Rwandan women. Just listen to one woman, Bonifrida Mukabideri’s, account,

“A lot of women have used the cooperatives to fight poverty. Here in Rwanda we now have the idea that women and men can do every job…Now a woman can say: ‘I can build a house by myself. I can look after my family properly. And even if my husband dies, we can live a better life.’”

wegg® would love to help global women entrepreneurs like Mukabideri feed themselves, their families, and their communities for a lifetime…by fostering an expanding global business that thrives for generations. For more information on the resources wegg® has to offer women entrepreneurs, check out our education page.

 

Professor, Author, Thought Leader and wegginar® Presenter: Andy Molinsky

Andy Molinsky

Andy Molinsky is a Professor at Brandeis University’s International Business School. Andy helps people develop the insights and courage necessary to act outside their personal and cultural comfort zones when doing important, but challenging, tasks in work and life. His work has been featured in HBR, the Financial Times, the Boston Globe, NPR and Voice of America.

And here’s the fantastic news:  Andy is presenting our next wegginar 12/5 on “if you are not outside your comfort zone, you won’t learn anything.”

Some of the questions Andy will cover:

  • Is it easy for you to deliver bad news?
  • Do you look forward to speaking in public?
  • Do you enjoy networking?
  • Do you thrill to the idea of throwing out original ideas for criticism?

If you answered no to any of the above, then it is time to get out of your comfort zone and listen to Andy’s 12/5 wegginar.  You will have a chance to be upfront, close and personal with Andy during our wegginar by asking any questions you have for him.

“Andy has a remarkable ability to help managers and individuals navigate cross-cultural relationships. Andy’s work is rooted in the mindset that individuals can adapt and behavior is malleable, which is critical to successful inclusive workplaces.” — Candice Morgan, Head of Diversity, Pinterest

Get ready, get set, and get outside your comfort zone!  We are honored to have Andy present and we will see you there.  Sign-up below.

Registration is open and free for Andy’s 12/5 talk on how, “if you are not outside your comfort zone, you won’t learn anything.” Register here.

Meet wegg®’s Design and Technology Lead, Laura Fairman

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I am in pursuit of global reach and purpose. I’m continually asking myself… Is my work helping our world become a better place?” 

-Laura Fairman, Design and Technology Lead for wegg®

Meet wegg®’s Design and Technology Lead, Laura Fairman! She has had the pleasure of being involved with our organization since wegg®’s inception in 2008. Our Communications Intern, Lucy Brooks, sat down with Laura to interview her. Check out our feature on Laura, to learn more about her, and what goes on behind the scenes at wegg® .

Lucy Brooks: How would you describe your position at wegg®? What do you oversee and do for the organization?

Laura Fairman: I have a unique relationship with wegg® because I work for wegg® as a contractor for design, art direction, project management and technology support. I am also a founding board member, serving on the board since 2015. My goal as a board member is to be the voice of design, guiding the organization toward supporting key design initiatives, like rebranding and launching a new website. At the same time, I’m always looking to strengthen the organization’s visual cohesiveness and continuity across their many print and digital offerings.

LB: What has your professional background been like? How did you come to work for wegg®?

LF: I’m a creative through and through. I graduated from Vanderbilt University as a Fine Arts major with a double minor in music and European studies. I began my career in the arts as a portrait painter, but swiftly moved into graphic and web design to supplement my passion with consistent work. In 2001, I began my own small business, Blue Canvas (bluecanvas.net). 17 years later, I’m still creating print and digital work for small- and mid-size businesses across many industries: medical practices, nutraceuticals, health and wellness, financial advisors, law firms, technology, trade shows and events, engineering, publishing, restaurants, and nonprofits.

Through a shared client, my path crossed with wegg®’s founder, Laurel Delaney. My earliest project with Laurel Delaney dates back to August of 2007, with the redesign of the Globe Trade website. This early site was developed entirely in html, and content management systems had not yet become the norm. A lot has changed in the digital space in the last decade! Clients are managing their website content entirely on their own, and they are constantly pushing new information to their audiences. To achieve this, they are relying heavily on social media outlets, creating video blogs, online community groups, and organizing live webinar presentations with 100s of attendees online. Websites used to be simply an extension of a business card. They have become the digital handshake for a company, where making a great first impression is paramount. It’s fun to see the evolution of the digital space, and Laurel is consistently folding the current trends into her businesses, particularly with wegg®.

LB: What part of wegg®’s mission, “To educate women business owners and entrepreneurs worldwide on how to go global, so they can run healthier businesses, and create a new future for themselves, their families and their communities,” resonates with you, and how does your work connect with, or support this mission?

LF: I am in pursuit of global reach and purpose. I’m continually asking myself… Is my work helping our world become a better place?

I have found joy working with non-profit organizations because they are doing good things, and because the leaders are so passionate about what they are trying to achieve. In wegg®’s case, the mission is to educate, and they are meeting this goal with the production of free monthly wegginars® on a variety of topics designed to help women business owners and execs improve their businesses, their communities, and their lives.

I have created the outreach graphics and participated as an organizer on over 30 wegginars®. Truth be told, I have been actively involved in every single wegginar®. I’m proud to be able to say that. Each of these wegginars® are available to watch on the wegg® website, so the work is continually giving back (and hopefully inspiring!)…and that feels great.

LB: What moves, projects, or strides do you hope wegg® takes in the coming year?

LF: wegg® is still in its founding years, and we have big plans ahead. In recent months we have been focusing on sharing expertise, and we are continually meeting this intended goal. What I’d like to see in the months to come is a focus on the women of wegg®. Let’s share the stories of those women that have been measurably impacted by the resources wegg® has provided them. I’d like to see wegg® do focus features and videos of these success stories.

The second part is to see this piece realized globally. Is there a woman-owned factory in India producing woven textiles and is now exporting these products globally because they’ve learned how to do so from wegg®? Has a woman from Bangladesh achieved success for her family and community because of a business connection she made through wegg®? We want to meet these women! And, I’d like to share these global stories of impact visually.

LB: What has been your most meaningful project to take on, event you have been apart of, or moment you have had during your time here?

LF: My personal goal was to help wegg® rebrand and build a global digital platform to aid them in achieving their education mission. Under my art direction, we launched the new logo at the beginning of 2018, and we are very close to realizing our goal of launching a new education-driven website. These two projects have been the most meaningful to me, because rather than stepping in and creating a brand, I helped guide and direct the process of wegg®’s new identity. I was able to connect wegg® with an incredibly talented designer from Seattle, Gabriel Lopez. Bringing the visual goals for wegg® to fruition has been a laborious process, but when you have great people on your team, like Gabriel and Laurel, who are willing to collaborate and put the time in, it makes the work worthwhile.

wegg® thanks Laura for sharing her story with us. She is an integral part of our team, and has helped our organization thrive. To learn more about what wegg® can do for you and your business, visit our website.
Registration is open and free for our 12/5 talk with Andrew Molinsky, Ph.D. He will talk about how, “if you are not outside your comfort zone, you won’t learn anything.” Register here.

Understanding Diversity Among Hispanic Women Entrepreneurs

According to Susana Martinez-Restrepo, PhD., CoreWoman and Geri Stengel, Ventureneer, authors of Hispanic Women Entrepreneurship: Understanding Diversity Among Hispanic Women Entrepreneurs,” the number of Hispanic women-owned businesses is growing at a higher rate than businesses owned by other groups, including non-Hispanic White women and men.

However, businesses owned by women, especially Hispanic women, are underrepresented and dramatically lag behind men-owned businesses in several key business productivity measurements: amount of revenue, having employees and number of employees.

To help Hispanic women-owned businesses prosper, the authors propose the following.

  • Increase Funding to Women’s Business Centers
  • Elevate Awareness of Training and Support Hispanic Women Need
  • Enlarge and Make Permanent the New Markets Tax Credit
  • Lift or Raise Cap on SBA-backed Loans
  • Invest Federal Agency Pension Funds in Emerging Managers

To read the entire report, visit here.

Registration is open and free for our 12/5 talk with Andrew Molinsky, Ph.D. He will talk about how, “if you are not outside your comfort zone, you won’t learn anything.” Register here.


wegg® Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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