Think Mobile for Global Markets
Want to do business globally? Think mobile.
Around the world, mobile phones are becoming the primary tool for communication, and that includes wireless messaging, commerce, banking and advertising.
By the end of October 2008, India alone had 326 million users of mobile phones, almost 10 times the installation base of its landlines. Even more importantly, mobile phone penetration continues to grow by over 10 million units per month, while landlines are on the decline.
In South Africa, the Financial Times reports that nine out of 10 South Africans own a mobile phone, even though only half the country has bank accounts. Companies like Wizzit see the opportunity to grow banking and commerce through the mobile and are actively building the mobile banking sector. Key quote:
The power that is embedded in a cell phone makes it an obvious choice as a channel to get to the market.
Increasingly, customer contacts, financial transactions, and operations monitoring tools depend on mobile links spanning the globe. Anticipate customer access via the mobile, and design your business accordingly. You will reach a broader market more effectively.
Posted by: Carolyn Ockels