Archive for the 'Marketing' Category

Insider Tips from CamMI Pham on Sharing Great Quality Content Online

CamMi Pham, Partner, ThinkRenegade, gave an insightful presentation on “Dare to be BOLD!  Here’s How” for WEGG early in the month. In case you missed it, dare to sign up because it is free of charge thanks to our generous sponsors, UPS and IBM.

Here are a couple of takeaways from her talk specifically honing in on how to share great content online while still weaving in your expertise. Who knew these resources existed?  If you did, you are well on your way to being BOLD and getting discovered online!

•  BuzzSumo ( — BuzzSumo gives you the ability to quickly identify what content is working well in an industry and who the major influencers are.  Insights abound here.

•  Klear ( — Klear is an influencer marketing platform that helps brands build, scale and measure influencer campaigns.  An under the radar gem to get you going:  Klear Free Tools (

•  Medium ( — With Medium, discover smart, unique perspectives on Influencer Marketing and the topics that matter most to you like social media, marketing, influencers, social media marketing, and digital marketing.

•  Quora ( — Quora is a place to gain and share knowledge and better understand the world.  You can ask questions and connect with people who share unique insights.  Give it a try.

• ( — Buffer is a way to schedule posts, track the performance of your content, and manage all your accounts in one place.CamMi also shared a tip sheet (as shown above) on how to repurpose your online content to extend its use.  Here are a few ideas:

  1. Syndicate your posts
  2. Repost on content platform (Medium, LinkedIn, Quora, etc.)
  3. Ebook
  4. Break down into short articles
  5. Q&A (Quora, Yahoo Answer)
  6. Social media posts
  7. Infographic

This is just the tip of the iceberg on resources CamMi shared during her presentation.  Be sure to view her entire presentation, “Dare to be BOLD! Here’s How,” at your leisure to capture how to be bold with your messaging, share quality content, and keep your conversations simple.

A BIG thank you to CamMi for sharing her expertise with us.  She is the queen of being BOLD!


Note: Don’t miss our next WEGGinar™ 3/7/18 on “Becoming Your Own Global Distribution Solution” and presented by Rebecca Herwick, President/CEO, Global Products Inc. Register here. Event is free of charge but you must register in advance to attend.

Powering Prosperity Around the World

What do you do when your brand recognition is low despite the fact that you have thousands of customers all over the world?  That was the challenge Intuit had but in their case, they have more than 46 million customers.  Yes, that’s right — more than 46 million customers yet there is room for growth internationally on their suite of products.

Chief marketing officer Lucas Watson said corporate brand recognition is low despite the fact that Intuit’s services have a combined 46 million customers. “Even among people who use our products, only four out of every thousand use two or more,” he told Adweek—and that’s something Intuit wants to address given recent advancements to integrate its programs [QuickBooks and TurboTax], which function better when used together.

So what did they do?  They came up with a four-minute animated short described as having a “Pixar storytelling style.”

Intuit worked with brand agency of record Phenomenon to animate its message, which Watson and global corporate marketing director [Ms.] Lauren Stafford sum up as “powering prosperity around the world.”

Ahhhhhh, “powering prosperity around the world” reminds us a lot of what we are doing at WEGG!  Read more about Intuit’s animated world of “A Giant Story.”  Learn how you can be disruptive to bring attention to your brand.


Upcoming WEGGinar Feb 7Note: Don’t miss our next WEGGinar™ 2/7/18 on “Dare to Be Bold!  Here’s How” and presented by CamMI Pham, Partner, ThinkRenegade. Register here. Event is free of charge but you must register in advance to attend.

When You Are Good at What You Do, You Will Get Recognized Globally

Female drummers in bands in Singapore are taking the world by storm. Even though the profession is considered a thankless job, their role as the rhythmic backbone of a unit can be overshadowed by the presence of guitar wizardry or the antics of vocalists.  It’s also no secret that the profession is largely male-dominated yet in the article below, the author speaks to some of the talented women about their experience as active drummers in Singapore.

One drummer said this:

When you are really good at what you do, you will get recognized [globally], no matter your gender.

I would like to think everyone can overcome and achieve great things with their skills and attitude. Being girls doesn’t necessary put us in disadvantage. In fact, sometimes, it’s probably easier to attract attention when you’re a girl.



Note: Don’t miss our next WEGGinar™ 5/10/17 on “How to Improve Your Website For Global Customers,” and presented by John Yunker, Co-founder of Byte Level Research, author of “Think Outside the Country.” Register here:
Event is no charge but you must register in advance to attend.


Video-Blogging: Talk to the World Through Your Business

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Jaeny Baik (

Today we are featuring a practical article from former TV host Jaeny Baik on 10 tips for creating compelling video blogging for your business.  Video-blogging is a great global marketing tool for websites because people the world over have a voracious appetite for videos. Here’s a glimpse of Jaeny’s first tip:

1. Keep it simple. You don’t need fancy equipment — your smartphone will do. For brief video blogs, you can record on your smartphone — get an adapter to put it on a tripod so you can have both hands free. While you can record sound without an external mic if you’re within arm’s length, you could add a microphone that works with your smartphone. And you can use iMovie or YouTube’s editing or other basic editing software on your smartphone to make quick edits and post to your YouTube channel.

If you do not have video-blogging in place for your business, you better get on it:

But entrepreneurs and small businesses lacking the resources to commission professional videos risk being left behind in a trend that, according to Cisco, is projected to see video comprise more than two-thirds of all global mobile data traffic by 2018. – Source:  “Entrepreneurs learn to create videos a must-have for website marketing

Read more:  10 Tips for Video Blogging for Your Business

Photo courtesy:  Jaeny Baik (be sure to visit her website)

Posted by:  Laurel Delaney


Factors to Consider When Growing Your Business Global

Becca Berkenstadt, marketing intern at DePaul University, Coleman Entrepreneurship Center, shares her knowledge about international business dealings.  She addresses cultural, political, economic, societal and demographic questions you should ask before you go global.

Factors to Consider When Expanding Your Company Internationally

Find Becca on Twitter.

Related article, “20 Factors to Consider Before Going Global.

Posted by:  Laurel Delaney

How The Mighty Woman Entrepreneur Succeeds Globally

Faster than a speeding bullet. Energetic, enthusiastic, adaptable, flexible, accessible, decisive, nimble, innovative, responsive — in other words, you are pretty mighty already, right?

But all things considered, are you strong enough to continue driving your business results to the next level (globally)?

Here are six super tips that I wrote under the sponsorship of Verio to update your business and help you become leaner, stronger and poised for greater growth in coming years.

How the Mighty Succeed Globally

Posted by:  Laurel Delaney

How to Avoid Dumb Mistakes in China

What a powerful, practical learning lesson:  “Three Dumb Things Foreign Companies Do In China.”

1.  Failing to localize your advertising.

2.  Trying to be trendy.

3.  Not making things big.

Chinese like things big. They are proud to have the world’s largest airport, the biggest building under one roof, the tallest hotel (pictured) and even the world’s longest laundry chute (at the Park Hyatt in Shanghai). Chinese tend to equate bigger with better. They don’t feel respected and won’t buy if a brand has a tiny store that doesn’t stock the newest season’s products. They know from the Internet and from traveling abroad what exists in other markets, and they want brands to have as big a presence in China as elsewhere.

Hint on what works:

Companies that convey the message that their brands can be trusted — and also that they can meet the needs of local consumers.

Read all about it here.

Posted by:  Laurel Delaney

How Can You Get Customers Overseas?

wegg1Global business is now a part of our daily conversations. Yet when I think about the entrepreneurs I know (in the U.S.), I’m astonished at how few of them actually do any business across borders. And the few I do know tend to focus on outsourcing or overseas production – the expense side, if you will.

I can probably count on one hand the number that go global in search of revenues.

While I have a couple theories on why that may be (I’ll save that for another day), it got me thinking…how can an entrepreneur or business owner prospect for global customers? What are some low-budget methods to source new business? How can one lower the barriers of language and cultural differences to reach people in foreign countries? How can technology be used to save on hard costs like travel, and soft costs like learning curve, in order to get to know the marketplace?

In thinking about those questions, I came up with some ideas. I’d love to hear your feedback on these, and other ideas that you have, either through experience or through simple brainstorming.

  1. Use existing customers as “listening posts” and advocates. If you already have any customers abroad, contact them and try holding personal conversations via Skype or email. Ask them how to get more customers in their region/country, and if they will help you with the process (perhaps even give them an incentive). Find out what distribution channels are used in their region
  2. Find your competitors’ customers. Google your product/service in specific countries to see who the main competitors are. On their web sites, look for customer testimonials, case studies, etc. to identify prospective buyers of your product/service.
  3. Search for a local trade association. These organizations are in existence to promote and serve their particular industries, and will often go out of their way to help companies grow. They may have marketing opportunities, access to buyer lists/groups, and networking contacts.
  4. Use eBay, Facebook, and other social networking sites used in that region. The former is better to sell product, and the others are better for services. Not only can you use conventional listings or ads, but on Facebook you can also set up your own group/company account.
  5. Post videos on YouTube to explain your company’s products/services or for “how-to” processes. Videos can help build trust among people who don’t know you, demonstrate your expertise, and put a friendly face on your company.
  6. If you’re a B2B firm, ask current customers for referrals to overseas business units. Explain to your domestic customers that you are interested in pursuing global customers and if they have contacts in the company’s offices around the globe.
  7. If your product is purchased as a gift, offer overseas shipping. Sounds like a no-brainer, but I’m still surprised at how many e-commerce sites will state that they only deliver to nearby countries. Yes, there are customs issues and higher shipping costs to deal with, but when it comes to gifts (when people often buy on emotion, not to fill a need), customers may not mind paying extra.

I would love to hear about other sales and marketing tactics to cultivate business overseas. What experiences have you had that either worked or didn’t? What ideas do you have that other entrepreneurs might want to consider?

Either comment here or email me at rchadha [at] depaul [dot] edu.

Posted by Raman Chadha – Coleman Entrepreneurship Center, DePaul University

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