In a recent research report, Mastercard highlights high digitalization among women-owned businesses as an opportunity for broader SME recovery and digital economy growth.
Here is a snapshot of the report’s findings:
- 81% of women entrepreneurs across the Middle East and Africa (MEA) have a digital business presence.
- In terms of the digital footprint of the region’s women entrepreneurs, social media (71%) leads the way.
- 30% of women entrepreneurs in MEA experience no challenges in accepting more payments digitally.
The report also praised risk-taking, innovativeness, individuality, and creativity in entrepreneurship prevalent in Nigeria and Angola.
Growing the contribution of women entrepreneurs is a positive sign, as almost half of female entrepreneurs (48.7%) around the world report being driven by a desire to contribute to the greater societal good. wegg® supports this notion in every possible way.
Read the entire article to learn how global women entrepreneurs lead the way in digital presence.