Supporting Women’s Entrepreneurship Supports Women’s Autonomy

Fostering and empowering the livelihoods of women entrepreneurs, through supporting their businesses, creates a chain reaction of women’s financial freedom and independence. wegg® was founded on this practice, and the crusade of bolstering the placement of women within the global economic landscape is an evergreen motivator. UN Women’s Markets for Change program is another distinguished force that revamps and revitalizes the opportunities for women vendors at markets across the world. As described in, “Women’s market power: How UN Women’s programme is driving change in the Pacific,” since its inception in 2014,

“the programme has worked with 50,500 market vendors across four countries. Over a decade, the programme has demonstrated how local markets can become engines of women’s empowerment and economic growth, not just places to buy and sell goods. Markets for Change operates on a simple premise: Support women’s leadership where they work—and dismantle the multiple obstacles that trap women in poverty.”

The significant aid and guidance that this initiatives has gifted rural women entrepreneurs in Fiji, Samoa, Solomon Islands, and Vanuatu has been life-changing. The results are undeniable, as, “In every market supported by Markets for Change, vendor associations have become a trusted link between women and municipal councils; women vendors are more aware of their rights and confident. The results: markets that are safer, cleaner, and more profitable for women.” Prioritizing the liberation, safety, and authority of women vendors is a powerful cause of which the benefits are limitless.