Building a Global Brand Beyond “Shrink It and Pink It”

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• Building a global brand
• Fundraising
• Scaling
• Working with a distributor
• Shipping
• Packaging
• Collecting payments
• Ecommerce
• Challenges/successes

Ana Kraft is the Founder and CEO of Xena Workwear – a company that engineers stylish safety shoes and functional apparel for women in STEM and the Trades. This new category of workwear helps professional women be safe and feel confident in any work environment. Transitioning between the office, to the manufacturing floor or construction site has never been so easy.

Ana holds a degree in International Project Engineering from Reutlingen University in Germany and currently resides in Detroit, Michigan. The causes that drive her include sustainable development, education and maximizing opportunities for women.