Archive for the 'Culture' Category

Diversity is Correlated with Business Performance

Many people think that if you can build a case on global diversity, things will shift and improve.  That’s not necessarily true.  The reality is that a lot more work needs to be done.

In the interview below with McKinsey’s Rik Kirkland, Harvard Kennedy School professor of public policy Iris Bohnet talks about what is working—and what is not—when it comes to building a more equitable workplace. An edited version of her remarks follows.

Here’s a snippet on one of Kirkland’s remarks relative to diversity and inclusion:

Based on that evidence, maybe we shouldn’t be quite as shocked that diversity training doesn’t have the impact that we were hoping it could have. Because even though you and I might agree now that we will be inclusive tomorrow, it is hard to follow through on those virtuous intentions.

Read more …

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Note: Don’t miss our next WEGGinar™ 6/7/17 on “Go! Go! Global With Sourcing Products,” and presented by Jodi Bondi Norgaard, speaker, consultant and founder of Go! Go! Sports Girls and JB Norgaard Enterprises, Inc.  Register here:  https://register.gotowebinar.com/register/7576894438194026755.
Event is no charge but you must register in advance to attend.

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It’s Time For Women To Take On the World

Screen Shot 2014-01-25 at 8.07.12 PM

The Story Exchange featured this 3-part series on exporting, which is excerpted from Laurel Delaney’s new book, Exporting:  The Definitive Guide to Selling Abroad Profitably.

1.  It’s Time For Women To Take On the World

Having women involved in international trade is good for the global economy.

2.  Resources For Women Business Owners Who Export

Female entrepreneurs face challenges when pursuing business overseas.  This article talks about ways to overcome them.

3.  Why Women Are Particularly Good at Going Global

Female entrepreneurs often bring sensitivity and human connectedness to international business, writes Laurel Delaney.

A big thank you to Colleen DeBaise, Director of Digital Media at The Story Exchange.

Special note to readers … get involved in the research project called “1,000 stories,” which involves The Story Exchange and Babson College.  They are asking all female entrepreneurs to fill out a form and share your startup story.  They will collect the data and publish it on The Story Exchange.  The goal is to understand the needs of women business owners while also giving them media exposure.  Here’s a link to the form:  http://thestoryexchange.org/feature-startup-story/  Start talking!

Illustration credit:  The Story Exchange

Posted by:  Laurel Delaney

Blunders From Around the World

Firms doing business in multilingual societies need to decide what languages to use for communications, product packaging and advertising. Rule of thumb: Go for the simplest of words, express one idea in each sentence and avoid culture-specific references (e.g., he sings like Frank Sinatra).

Below we’ve created a humorous list of gaffes from around the world.  Have a laugh or two but remember:   The  importance of understanding the language of a country cannot be overestimated!

Funny Mistranslations From Around the World

Illustration credit here.

Posted by:  Laurel Delaney

The Difference Between a Burqa and a Niqab and Why It’s Important

Burqa

Niqab

Fascinating piece — worthy of a read to merely understand the difference between a burqa (top) and a niqab (bottom) and the origin of the ‘faceless Muslim woman.’

So why all the fuss, on both sides of this question, about a tiny minority of women who wear odd-looking dress in a country (France) that is the world’s creative headquarters for odd-looking fashion? One explanation is cultural.  In French culture, the eyes are supposed to meet in public, to invite a conversation or just to exchange a visual greeting with a stranger. Among Muslims, the eyes of men and women are not supposed to meet, even by chance, and especially not in public or between strangers.

Read the entire article, “The French, the Veil and the Look.”  And by the way, France is not welcoming the burqa.

Posted by:  Laurel Delaney

Global Feminism At Its Best

See how 50-year old Indian Artisan Kakuben Lalabhai Parmar (pictured far right) is an advocate for women here.

Snippet here:

“I already experienced the biggest change in my life,” she said, speaking a Gujarati dialect through an interpreter, “when I first got the chance to come out of my house and participate in society.”

Ms. Parmar’s moment of liberation came roughly 20 years ago, when the not-for-profit Sewa Project formed a unit in her village to help preserve endangered handicrafts and, equally, to provide the people who make them a form of alternative employment.

Photo credit here.

Posted by:  Laurel Delaney

Factors to Consider When Growing Your Business Global

Becca Berkenstadt, marketing intern at DePaul University, Coleman Entrepreneurship Center, shares her knowledge about international business dealings.  She addresses cultural, political, economic, societal and demographic questions you should ask before you go global.

Factors to Consider When Expanding Your Company Internationally

Find Becca on Twitter.

Related article, “20 Factors to Consider Before Going Global.

Posted by:  Laurel Delaney

Accelerate Business Growth: Go Global

We are an avid reader (and contributor at times) of Enterprising Women the voice of women entrepreneurs — an informative magazine (sign up here) for and about women business owners. Publisher Monica Smiley and her team do an amazing job reporting on and featuring women business owners across the globe.

We were particularly excited to see in Vol. 10, No. 5 (2009), “Global Expansion During Tough Economic Times,” authored by our very own WEGG contributor, Dr. Marsha Firestone, and definitely worth a read.

Dr. Firestone covers:

  • Operating a staff globally
  • Managing a global office
  • Learning about international customs and culture

Read the entire article here.  Sign up for the magazine here.

Pictured:  In the back, Anni Bodington, WPO Capetown, South Africa Chapter Chair and Managing Director of TESA Security Fencing; center and in blue, Dr. Marsha Firestone, President and Founder of the Women Presidents’ Organization.

Full disclosure:  I serve as the Chicago Chapter Chair for WPO.

Photo credit:  TESA Security Fencing

Posted by:  Laurel Delaney

Visualizing Cultures: A Historical Look at Shiseido

Selling Shiseido

Cosmetics Advertising & Design in Early 20th-Century Japan

by Gennifer Weisenfeld

The Shiseido cosmetics company opened its Western-style pharmaceutical business in Tokyo in 1872 and a few decades later, under the banner of its stylish camellia logo and signature arabesque designs, emerged as one of the leading cosmetics manufacturers in Japan, a position it still holds over a century later.

This essay draws on Shiseido’s vast archives, focusing on the marketing of concepts of modern beauty from the 1920s through 1943.  Be sure to read and appreciate the detailed sources, resources and credit.

Read more here:

Asian Culture Through a Lens

Posted by: Laurel Delaney


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