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Right now, having a small business or a start-up is glamorous, but at that time, not at all. It was difficult. I was an MBA student. My friends from the MBA program went to work for big corporations. I was the only one in the class that wanted to start a business. So I wrote a thesis on how to start a business in the United States, and I put my thesis into practice.
By registering, I consent to Women Entrepreneurs Grow Global’s collection of my information. Exporting is a Game-Changer – Learn how taking your brand global can transform your business. Know Your Market – Understand cultural differences, pricing, and logistics. Data Over Assumptions – Don’t impose your …
We were not trying to grow globally in the early days. It has been very organic. It started with a woman in Toronto who had somehow got connected with WPO and wanted to bring it to Canada.
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My late husband and I started Secret Aardvark. He was a chef, restaurant owner, serial entrepreneur, and he loved hot sauce. He had been making his own hot sauce since he was a kid growing up in California. When he sold his restaurant, I made him get a job, and he hated it. After two weeks, I told him he needed to market his hot sauce, because he’d been wanting to do that. I think at one point we had eighteen sauces. It was whatever came out of his creative mind.
