Posts Tagged 'brand recognition'

Powering Prosperity Around the World

What do you do when your brand recognition is low despite the fact that you have thousands of customers all over the world?  That was the challenge Intuit had but in their case, they have more than 46 million customers.  Yes, that’s right — more than 46 million customers yet there is room for growth internationally on their suite of products.

Chief marketing officer Lucas Watson said corporate brand recognition is low despite the fact that Intuit’s services have a combined 46 million customers. “Even among people who use our products, only four out of every thousand use two or more,” he told Adweek—and that’s something Intuit wants to address given recent advancements to integrate its programs [QuickBooks and TurboTax], which function better when used together.

So what did they do?  They came up with a four-minute animated short described as having a “Pixar storytelling style.”

Intuit worked with brand agency of record Phenomenon to animate its message, which Watson and global corporate marketing director [Ms.] Lauren Stafford sum up as “powering prosperity around the world.”

Ahhhhhh, “powering prosperity around the world” reminds us a lot of what we are doing at WEGG!  Read more about Intuit’s animated world of “A Giant Story.”  Learn how you can be disruptive to bring attention to your brand.

_______________________________________________________

Upcoming WEGGinar Feb 7Note: Don’t miss our next WEGGinar™ 2/7/18 on “Dare to Be Bold!  Here’s How” and presented by CamMI Pham, Partner, ThinkRenegade. Register here. Event is free of charge but you must register in advance to attend.
__________________________________________


WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

Donate Your Gift Card to WEGG!

Not know what to do with your Starbucks or Target Gift Card?  Put it to good use.  Exchange it for a donation to WEGG!  You will receive a tax receipt for the entire full value or any unused balance of your card.
Nov 7 webinar with UPS
WEGG news sign up
wegg workshop in September
WEGG linkedIn group

Join 2,021 other followers

Categories

Archives

Ask a Question

Honors & Awards

Use Smile Amazon and WEGG receives a .05% donation from Amazon on eligible purchases.

Copyright Notice

©2008-2018 Women Entrepreneurs GROW Global.
All rights reserved.

%d bloggers like this: