What do you do when your brand recognition is low despite the fact that you have thousands of customers all over the world? That was the challenge Intuit had but in their case, they have more than 46 million customers. Yes, that’s right — more than 46 million customers yet there is room for growth internationally on their suite of products.
Chief marketing officer Lucas Watson said corporate brand recognition is low despite the fact that Intuit’s services have a combined 46 million customers. “Even among people who use our products, only four out of every thousand use two or more,” he told Adweek—and that’s something Intuit wants to address given recent advancements to integrate its programs [QuickBooks and TurboTax], which function better when used together.
So what did they do? They came up with a four-minute animated short described as having a “Pixar storytelling style.”
Intuit worked with brand agency of record Phenomenon to animate its message, which Watson and global corporate marketing director [Ms.] Lauren Stafford sum up as “powering prosperity around the world.”
Ahhhhhh, “powering prosperity around the world” reminds us a lot of what we are doing at WEGG! Read more about Intuit’s animated world of “A Giant Story.” Learn how you can be disruptive to bring attention to your brand.
Note: Don’t miss our next WEGGinar™ 2/7/18 on “Dare to Be Bold! Here’s How” and presented by CamMI Pham, Partner, ThinkRenegade. Register here. Event is free of charge but you must register in advance to attend.