Archive for the 'Branding' Category

WEGG Welcomes Lucy Brooks to our Communications Team

We are delighted to announce that Lucy Brooks has joined our WEGG team as a Communications Intern.  She will be responsible for editing written content, managing our social media accounts, and composing blog posts.

A little bit about Lucy:

Originally from Atlanta, Georgia, Lucy is currently a senior at Columbia College Chicago, studying Comedy Writing and Performance with a minor in Cultural Studies. Her areas of study center around analyzing and composing literature pertaining to Women and Gender Studies.

She is a copy writer, editor, and producer. Lucy has served as a Hospitality Intern at Cards Against Humanity LLC, and is the social media manager for the nonprofit organization ShopColumbia.

In her free time, you can see her performing her written work at various comedy theaters in Chicago. Lucy hopes to write content for a feminist publication, and aims to educate and empower women in everything she does.

Please join us in welcoming Lucy.  We are excited to have her with us, and look forward to her assistance with developing our writing, brand and web presence.

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Why go global?  How do you start?  Where can you find customers?  How do you get paid?  Find out these answers and learn other best-kept secrets to expanding a business globally. 

JOIN us for our first weggchat™ (#weggchat) Wednesday, August 8 from 11:00 a.m. — 12:00 p.m. (noon) Central time on Take Your Business Global! and facilitated by Laurel Delaney, President of WEGG and founder of GlobeTrade.com.  Laurel will field questions and add insights on how to take a business global.  Small business owners can join the conversation by using the hashtag #weggchat to chime in with questions and answers.

Event is free of charge but you must use tchat.io or twubs.com to follow the conversation using the hashtag #weggchat.  See you there!
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Powering Prosperity Around the World

What do you do when your brand recognition is low despite the fact that you have thousands of customers all over the world?  That was the challenge Intuit had but in their case, they have more than 46 million customers.  Yes, that’s right — more than 46 million customers yet there is room for growth internationally on their suite of products.

Chief marketing officer Lucas Watson said corporate brand recognition is low despite the fact that Intuit’s services have a combined 46 million customers. “Even among people who use our products, only four out of every thousand use two or more,” he told Adweek—and that’s something Intuit wants to address given recent advancements to integrate its programs [QuickBooks and TurboTax], which function better when used together.

So what did they do?  They came up with a four-minute animated short described as having a “Pixar storytelling style.”

Intuit worked with brand agency of record Phenomenon to animate its message, which Watson and global corporate marketing director [Ms.] Lauren Stafford sum up as “powering prosperity around the world.”

Ahhhhhh, “powering prosperity around the world” reminds us a lot of what we are doing at WEGG!  Read more about Intuit’s animated world of “A Giant Story.”  Learn how you can be disruptive to bring attention to your brand.

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Upcoming WEGGinar Feb 7Note: Don’t miss our next WEGGinar™ 2/7/18 on “Dare to Be Bold!  Here’s How” and presented by CamMI Pham, Partner, ThinkRenegade. Register here. Event is free of charge but you must register in advance to attend.
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When You Are Good at What You Do, You Will Get Recognized Globally

Female drummers in bands in Singapore are taking the world by storm. Even though the profession is considered a thankless job, their role as the rhythmic backbone of a unit can be overshadowed by the presence of guitar wizardry or the antics of vocalists.  It’s also no secret that the profession is largely male-dominated yet in the article below, the author speaks to some of the talented women about their experience as active drummers in Singapore.

One drummer said this:

When you are really good at what you do, you will get recognized [globally], no matter your gender.

I would like to think everyone can overcome and achieve great things with their skills and attitude. Being girls doesn’t necessary put us in disadvantage. In fact, sometimes, it’s probably easier to attract attention when you’re a girl.

Read more  …

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Note: Don’t miss our next WEGGinar™ 5/10/17 on “How to Improve Your Website For Global Customers,” and presented by John Yunker, Co-founder of Byte Level Research, author of “Think Outside the Country.” Register here:  https://attendee.gotowebinar.com/register/4596645079593705731.
Event is no charge but you must register in advance to attend.

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WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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