Lcafe: For Beautiful Days in Japan

Japan’s Sample Lab has opened a marketing cafe in Tokyo’s Shibuya district targeting affluent young women with product samples with a view to turning them into opinion formers.  The concept will also be rolled out in the cities of Nagoya, Osaka, Sapporo and Fukuoka.  Find out more at, “Tokyo Cafe Targets Trend Makers.”

It’s called a marketing café, a first of its kind in Japan. Sample Lab Ltd. opened the Lcafe last month as a way to reach Japanese women in their 20s and 30s with information about new products.

“Women take an initiative in shopping, they spark a trend,” said Kouhei Nishida, a manager of business development of Sample Lab. “Those young women can serve as influencer.”

Have you asked yourself lately:  Who are your key stakeholders and influencers for your business?  Are they local or global?  How are you reaching them?  Are you thinking about creating a sample laboratory previewing your products or services in some other part of the world?

Additional resources:

Sample-product cafe targets young women | The Japan Times Online

Adding caffeine to the sample | Brand-e.Biz

Posted by:  Laurel Delaney