Archive for the 'International business' Category

Natalie Kaddas Describes Her Experience Utilizing Trade Missions

In preparation for our April 5th webinar, we introduce you to Natalie Kaddas, CEO of Kaddas Enterprises, Inc.  In the video Natalie talks about her experience utilizing trade missions and how they have helped grow her business global.  She also highlights how she was selected as the only small business owner to have a seat at the CEO table during a White House dinner with President Obama.

To learn more about what works for Natalie in taking a business global and how you can apply it to your business too, sign up for her webinar below.

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Note: Don’t miss our next WEGG webinar 4/5/17 on “Even a Small Business Can Be Global,” and presented by Natalie Kaddas, CEO, Kaddas Enterprises Inc. Register here:
https://attendee.gotowebinar.com/register/5344517495639686658.
Event is no charge but you must register in advance to attend.

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How a French Beauty Company Won Over Women Worldwide

L'Oreal

L’Oréal, considered the number one cosmetic company in the world, tributes its international success to an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the world?

Here’s a story of a French brand that became international and has added real value around the world.

A few quick key takeaways from the article that will help you as you grow your business internationally:

  1. Acquire leading brands to reinforce brand status.
  2. Develop a larger distribution chain than your competitors.
  3. Foster innovation focused brands.
  4. Invest in innovation to crack the Asian market.
  5. Adapt to specific cultural differences in the beauty market.
  6. Embody your image or brand as the expert in the industry.

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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Nasty Gal’s Sophia Amoruso Puts Her Big Global Girl Shoes On

NastyGal's ophiaAmorusoPutsHerBigGlobalGirlShoesOn

I wrote about 32-year old Sophia Amoruso (pictured above), founder of Nasty Gal, in my book, “Exporting:  The Definitive Guide to Selling Abroad Profitably.”  Back then (2012), Nasty Gal made about $100 million in revenues.  She has become a fashion phenom by overseeing a nascent but growing e-commerce site, selling edgy, stylish clothes to a loyal fan base.

Screen Shot 2016-06-04 at 3.03.54 PMCurrently, she generates $300 million in revenues, according to Forbes’ estimates.

According to Forbes, “It [Nasty Gal] topped industry bible Internet Retailer’s list of the year’s 500 top e-commerce performers, beating out the likes of Apple and Amazon with a 92.4% five-year compound annual growth rate.”

Is her company global?  You bet.  Will she take her company public someday?  Our guess is yes.  We’ll just have to wait patiently and see. Meanwhile, strike a pose.  Buy a nasty gal outfit.

Read more:  Nasty Gal’s Sophia Amoruso Hits Richest Self-Made Women List With $280 Million Fortune

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Note: Don’t miss our next WEGG webinar 6/8 on “Avoiding Scams, Fraud & Deceit in Your International Business: How to Conduct Effective Due Diligence,” and presented by expert Louise Kern. Register here: https://attendee.gotowebinar.com/register/3785897085114894084. Event is no charge but you must register in advance to attend.

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Women Want the Triple Win: Money, Meaning and Mobility

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According to studies, American women currently are starting twice the number of businesses as their male counterparts.  Author Julia Pimsleur believes there is a significant difference between female- and male-owned businesses and that difference is that most women are in small-business mode — and seemingly stuck there. Only 3 percent of female businesses owners have companies that generate more than $1 million.  She talks about this in her just released book, “Million Dollar Women: The Essential Guide for Female Entrepreneurs Who Want to Go Big.”

Entrepreneurs today want what Pimsleur calls “the Triple Win”: money, meaning and mobility. While money is a traditional measure of success, women today also want to do work that has meaning. Mobility translates into flexibility — freedom to stay home with a sick child and to leave work at the office.

Pimsleur knows the business ownership territory well — she is the CEO and creator of Little Pim, an international company that produces award-winning programs for young children to learn foreign languages. Started as a part-time endeavor from her home, Little Pim now has markets in 22 countries.

Read more:  CEO shares insights for women entrepreneurs

Screenshot courtesy:  Little Pim

Advice On Starting a Business: Start Small and Do Not Extend Your Resources

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Laura Dunn, Social Media and Communications Professional, Founder and Editor of Political Style, Director of LED Media, Journalist and Author, interviews Martine Ilana, Founder of La Mer Collections.  I’ve extrapolated two key points from the interview (for those pressed for time):

What advice can you offer to women who want to start their own business?

Start small and do not over extend your resources.

What do you want La Mer to accomplish in the next year?

My ultimate vision for La Mer Collections is to create a internationally recognized lifestyle oriented accessory brand that is known to create beautiful, high quality designed items, that are design-wise accessible and understood in domestic and foreign markets, along with physically distributed in markets in a strategic way that positions the brand in its best light.

La Mer Collections was established in 2001 and makes handmade wrap watches.

Read the entire article:  Women in Business Q&A:  Martine Ilana, Founder of La Mer Collections

Photo courtesy:  La Mer Collections

Posted by:  Laurel Delaney

Are You Ready for International Expansion?

InternationalExpansion

Before entering international markets, many small business owners focus primarily on their domestic market. Usually, initial international marketing begins with unsolicited inquiries from foreign customers online via email, website, blog or posting on a Facebook Page. In the following article that I authored for American Express’s The Knowledge Center, you will learn how to determine if your business is ready for international expansion and how to identify international opportunities by utilizing online resources.

Read the entire article:  Are You Ready for International Expansion

Photo courtesy:  BDO

Posted by:  Laurel Delaney

 

Never Rule Out the the Global Marketplace

JessicaBrondo

Jessica Brondo (pictured), founder and CEO of The Edge in College Prep, a global educational consulting company with offices in New York, London, Buenos Aires and Rio de Janeiro, discusses in the article below how to go global with your business.  She emphasizes that “no matter what stage you are in with your business, you should never rule out the global marketplace as you may find that entering emerging markets will offer you a landscape with fewer competitors and a faster growing market sector.”

The most important piece of advice?

The value of face-to-face meeting when trying to launch in another country. There is just something completely invaluable about meeting people in person to sell your product or service that you won’t be able to accomplish over the phone or through e-mail. Whenever possible, make the trip and set up as many in-person meetings as you can.

Read the entire article here.

Photo courtesy:  Long Island Business News

Posted by:  Laurel Delaney

How to Determine If You Are Ready to Expand Globally

ProductionLine

How do you know when it’s time to expand your business globally? If you have customers beating down your online door or plentiful production capabilities but not enough work to keep production lines moving and workers busy — then you’re ready for global expansion. Here are six signs.  (Note:  I authored this for the MasterCard Business Blog.)

6 Signs Your Small Business is Ready to Expand Globally

Photo courtesy:  Ben Sutherland

Posted by:  Laurel Delaney


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