Archive for the 'International business' Category

Oxfam Helps Woman Start Jalawla, Iraq’s First “Women’s Only” Plant Nursery

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A recent article by Oxfam recounts the inspiring story of Zainab, the first woman in Jalawla, Iraq to sell plants at the town market.

In December 2015, Zainab opened her own plant nursery on the side of her house in Jalawla, Iraq. It was destroyed by ISIS one week later. When she returned to Iraq in 2017, her desire to have her own plant business was still within her. She then ” enrolled in an income-generation project run by Oxfam and funded by the United Nations Development Programme, which distributed $575 grants to 235 people—more than half were women—to relaunch their businesses.” Oxfam’s help has ensured the reestablishment of Zainab’s plant nursery, and it now exists as an agriculture sanctuary for “women only.” On the impact Zainab’s innovative business has had on her community and her personal well-being she says:

“I’m the first and the only woman to open a nursery in [my town]. After the women in Jalawla saw me opening my business, they were encouraged to open their own businesses…When Oxfam told me they would help me reopen my nursery, I became very happy. It wouldn’t be an exaggeration to say that Oxfam brought my dream back to me.”

Helping women entrepreneurs, like Zainab, are what organizations like Oxfam and wegg™ exist for. Read more about Zainab’s revolutionary success, and how Oxfam helped make her dreams real, here.

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Why go global?  How do you start?  Where can you find customers?  How do you get paid?  Find out these answers and learn other best-kept secrets to expanding a business globally. 

JOIN us for our first weggchat™ (#weggchat) Wednesday, August 8 from 11:00 a.m. — 12:00 p.m. (noon) Central time on Take Your Business Global! and facilitated by Laurel Delaney, President of WEGG and founder of GlobeTrade.com.  Laurel will field questions and add insights on how to take a business global.  Small business owners can join the conversation by using the hashtag #weggchat to chime in with questions and answers.

Event is free of charge but you must use tchat.io or twubs.com to follow the conversation using the hashtag #weggchat.  See you there!
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Why Are There So Few Women Entrepreneurs in Rwanda?

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A 2014 census report conducted by the National Institute of Statistics in Rwanda,  revealed that only 26.8 percent of sole proprietorship establishments are owned by women, compared to 73.2 percent owned by men.

What are the reasons for this imbalance?

In Donah Mbabazi’s article for “The New Times,” she shares a telling quote from the first Vice Chairperson of the Private Sector Federation Chamber for Women, Sarah Kirenga. Kirenga speaks to the challenges that Rwandan women, and all women, can face when it comes to business:
“The number one challenge women in business face is the fear of failure. Failure is a very real possibility in any business venture, but when it comes to women in business; fear to fail becomes a great concern to growing the business, hence, women are afraid to take up big risks. I believe you need to have massive failure to have massive success, you may need 100 ‘nos’ to get one ‘yes,’ but that one ‘yes’ will make you more successful tomorrow than you were today.”

Further in the article, the CEO of the Rwandan stock exchange, Pierre-Celestin Rwabukumba, cites Rwanda’s social climate as a cause for the lack of female participation in business: “It’s because of the general patriarchal kind of environment we have been living in for decades. Business doesn’t change because it is done in the same society.”

This poses an interesting question: Do social norms surrounding gender equality have to change in order for patterns in business to evolve? Or would change in entrepreneurship affect society? What do you think roadblocks women from achieving their full potential as entrepreneurs? What can women do for themselves to get in the game?

Read Mbabazi’s article, and her account of some solutions to the inequity in Rwandan business, here.

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Why go global?  How do you start?  Where can you find customers?  How do you get paid?  Find out these answers and learn other best-kept secrets to expanding a business globally. 

JOIN us for our first weggchat™ (#weggchat) Wednesday, August 8 from 11:00 a.m. — 12:00 p.m. (noon) Central time on Take Your Business Global! and facilitated by Laurel Delaney, President of WEGG and founder of GlobeTrade.com.  Laurel will field questions and add insights on how to take a business global.  Small business owners can join the conversation by using the hashtag #weggchat to chime in with questions and answers.

Event is free of charge but you must use tchat.io or twubs.com to follow the conversation using the hashtag #weggchat.  See you there!
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Women Entrepreneurs, the Global Market Needs You

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According to the Small Business and Entrepreneurship Council, In 2016, 97% of all exporters in the U.S. were small and medium-sized companies. The other statistic from this study that can’t be ignored is that only 12% of businesses that export are owned by women. Why are more women not accessing the vast world that is global business?

In Devishobha Chandramouli’s recent Entrepreneur article, “6 Global Trends Reveal How Women Are Redefining Entrepreneurship,” she reports the ways in which women entrepreneurs are critical to the global market. Within Chandramouli’s findings, WEGG founder, Laurel Delaney, reports on why women are often absent from business at a global level:

“Even in a developed economy, women business owners are less likely to explore and expand their products or services because they think they can’t do it, or that they don’t have access to the right training, education, advisory networks, mentorships and community programs. This perceived deficiency makes it difficult for women to access markets, conduct marketing and establish relationships.”

If women do not believe they are capable of global success, they will not achieve it. The secret is, that women are not only capable of global business, but are also exponentially beneficial to their communities when they have it. Chandramouli notes,

“As globalization is breaking down the barriers that limited businesses by cultures, gender and geography, many partnership and trade agreements have been developed in an attempt to encourage global economic activity among women. Women are known to give back about 90 percent of their earnings to the health and education of their communities and families, contributing to development directly, so it’s easy to see why it is critical.”

Women entrepreneurs, the global market needs you.

You can read Chandramouli’s article here, to learn more about how women have the ability to transform global business, for the better, from within.

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Why go global?  How do you start?  Where can you find customers?  How do you get paid?  Find out these answers and learn other best-kept secrets to expanding a business globally. 

JOIN us for our first weggchat™ (#weggchat) Wednesday, August 8 from 11:00 a.m. — 12:00 p.m. (noon) Central time on Take Your Business Global! and facilitated by Laurel Delaney, President of WEGG and founder of GlobeTrade.com.  Laurel will field questions and add insights on how to take a business global.  Small business owners can join the conversation by using the hashtag #weggchat to chime in with questions and answers.

Event is free of charge but you must use tchat.io or twubs.com to follow the conversation using the hashtag #weggchat.  See you there!
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Wait Till You See How Your Little Business is Going to Change

In 1984, Rosemary McFadden was the first woman president of any stock or futures exchange in the United States when she became president of the New York Mercantile Exchange, a.k.a. the NYMEX.  Why is this relevant to WEGG?  Because Rosemary went on to manage a staff of over 400 people, opened Exchange offices in Asia and Europe and was the NYMEX’s chief global spokesperson.

TheStreet interviews Rosemary and asks her a couple of key questions, among them are two that stand out:

  1. When you left the exchange your focus was on the development of international capital markets, why did you choose that over our domestic markets?
  2. Globally, you became a leader in the world of energy — you had to meet with tons of foreign government officials, industry executives, etc — what was that like back then?  Any interesting stories you remember?

Her answer to No. 2:

One incident really stands out. The first time I was to meet one of the titans of the industry in Houston. I was ushered into his office. He sat behind his desk and said, “What can I do for you little lady?” Thought to myself — well you just wait till you see how your [little] business is going to change.

That’s how we feel about WEGG when women get involved with us and are ready to take their business global. They can’t believe how they can spread their global wings and quickly become a borderless business.

Read the entire interview here.

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Note: Don’t miss our next WEGGinar™ 5/9/18 on “Building Your Global Brand Through Podcasting” and presented by Kathrin Bussmann, Ph.D., founder and principal, Verbaccino. Register here. Event is free of charge but you must register in advance to attend.
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The Challenges and Rewards to Taking a Business Global

There are many things to think about before you sell and market your products or services overseas — from finding customers, to sealing a business deal, to getting paid.  Yet, if you overcome the challenges to taking a business global, the rewards can be enormous.

What’s most important is to do your homework.  That makes everything you face so much easier and it also provides a level of confidence on what you know you should do next.

Learn more about how to expand your business internationally and overcome the challenges that come with it.

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Upcoming WEGGinar Feb 7Note: Don’t miss our next WEGGinar™ 2/7/18 on “Dare to Be Bold!  Here’s How” and presented by CamMI Pham, Partner, ThinkRenegade. Register here. Event is free of charge but you must register in advance to attend.
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Natalie Kaddas Describes Her Experience Utilizing Trade Missions

In preparation for our April 5th webinar, we introduce you to Natalie Kaddas, CEO of Kaddas Enterprises, Inc.  In the video Natalie talks about her experience utilizing trade missions and how they have helped grow her business global.  She also highlights how she was selected as the only small business owner to have a seat at the CEO table during a White House dinner with President Obama.

To learn more about what works for Natalie in taking a business global and how you can apply it to your business too, sign up for her webinar below.

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Note: Don’t miss our next WEGG webinar 4/5/17 on “Even a Small Business Can Be Global,” and presented by Natalie Kaddas, CEO, Kaddas Enterprises Inc. Register here:
https://attendee.gotowebinar.com/register/5344517495639686658.
Event is no charge but you must register in advance to attend.

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How a French Beauty Company Won Over Women Worldwide

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L’Oréal, considered the number one cosmetic company in the world, tributes its international success to an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the world?

Here’s a story of a French brand that became international and has added real value around the world.

A few quick key takeaways from the article that will help you as you grow your business internationally:

  1. Acquire leading brands to reinforce brand status.
  2. Develop a larger distribution chain than your competitors.
  3. Foster innovation focused brands.
  4. Invest in innovation to crack the Asian market.
  5. Adapt to specific cultural differences in the beauty market.
  6. Embody your image or brand as the expert in the industry.

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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Nasty Gal’s Sophia Amoruso Puts Her Big Global Girl Shoes On

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I wrote about 32-year old Sophia Amoruso (pictured above), founder of Nasty Gal, in my book, “Exporting:  The Definitive Guide to Selling Abroad Profitably.”  Back then (2012), Nasty Gal made about $100 million in revenues.  She has become a fashion phenom by overseeing a nascent but growing e-commerce site, selling edgy, stylish clothes to a loyal fan base.

Screen Shot 2016-06-04 at 3.03.54 PMCurrently, she generates $300 million in revenues, according to Forbes’ estimates.

According to Forbes, “It [Nasty Gal] topped industry bible Internet Retailer’s list of the year’s 500 top e-commerce performers, beating out the likes of Apple and Amazon with a 92.4% five-year compound annual growth rate.”

Is her company global?  You bet.  Will she take her company public someday?  Our guess is yes.  We’ll just have to wait patiently and see. Meanwhile, strike a pose.  Buy a nasty gal outfit.

Read more:  Nasty Gal’s Sophia Amoruso Hits Richest Self-Made Women List With $280 Million Fortune

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Note: Don’t miss our next WEGG webinar 6/8 on “Avoiding Scams, Fraud & Deceit in Your International Business: How to Conduct Effective Due Diligence,” and presented by expert Louise Kern. Register here: https://attendee.gotowebinar.com/register/3785897085114894084. Event is no charge but you must register in advance to attend.

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WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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