Archive for the 'Innovation' Category

A Worldly Woman’s Visual Perspective

We salute women every week here at our WEGG blog but to honor Women’s History Month, we decided to feature female photo journalists from around the world.

TIME reached out globally to the most acclaimed female photojournalists, curators and directors of photography in the industry, asking them to select one female photojournalist that they believe is worthy of recognition.

The result will astonish you because it is a collection of brilliant work. The list unearths some diamonds in the rough so that you can get to know the artists better and start to monitor their progress.

Read more to discover 34 women photographers across the globe here.

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Note: Don’t miss our next WEGG webinar 4/5/17 on “Even a Small Business Can Be Global,” and presented by Natalie Kaddas, CEO, Kaddas Enterprises Inc. Register here:
https://attendee.gotowebinar.com/register/5344517495639686658.
Event is no charge but you must register in advance to attend.

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How a French Beauty Company Won Over Women Worldwide

L'Oreal

L’Oréal, considered the number one cosmetic company in the world, tributes its international success to an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the world?

Here’s a story of a French brand that became international and has added real value around the world.

A few quick key takeaways from the article that will help you as you grow your business internationally:

  1. Acquire leading brands to reinforce brand status.
  2. Develop a larger distribution chain than your competitors.
  3. Foster innovation focused brands.
  4. Invest in innovation to crack the Asian market.
  5. Adapt to specific cultural differences in the beauty market.
  6. Embody your image or brand as the expert in the industry.

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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Executing an Idea You Strongly Believe In Globally

screen-shot-2016-12-04-at-11-39-13-am

It’s that time of year when you reflect on your accomplishments, celebrate your successes, and plan a path for the future.  One thing we all need as we delve into 2017 with our global dream is a healthy dose of inspiration. Hopefully, we are giving you a little of that here at WEGG but in case you need more, read the article below for stories about how women overcame challenges and grew their businesses beyond borders.

screen-shot-2016-12-04-at-11-41-02-amIn 2017, may you be globally ambitious!  We look forward to learning, growing and inspiring one another together in the new year.

Read more:  Women entrepreneurs whose stories inspired us in 2016

Screenshot:  Nadia Chauhan, Parle Agro, one of the women business owners featured in the article above.  That’s also a quote from her site.

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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Innovators Are More Likely to Achieve Export Success

InnovatorsMoreLikelyToAchieveExportSuccess

We are thrilled to report that our first webinar in a monthly series this year, “Getting Started in Exporting:  Ready Your Business For Growth” and presented by Laurel Delaney, was a huge success!  We had far more registrations than expected so thank you to all of you who signed up and a big shout out to WEGG Board member Laura Fairman for her help in launching the webinar technology.

In case you missed the webinar, the recording link will be made available next week so you can enjoy the presentation at your convenience.  Watch for it.  Be sure to mark your calendar for the next webinar held on Wednesday, February 3, 2016 at 10:00 a.m. Central time and presented by Kati Suominen, founder and CEO of Tradeup Capital Fund.  She’ll discuss the best way to finance an international trade deal.

Switching gears a bit.  Ever wonder if there is evidence on the relationships between innovation, exporting and growth of small and medium-sized enterprises (SMEs)?  According to “Building the Evidence Base for SME Growth Policy,” there is.

SMEs which have a track record of innovation are more likely to export, more likely to export successfully and more likely to generate growth from exporting than non-innovating firms.

Innovation plays an important positive role in export growth.  To get to innovation, you must develop capable management.

 

Be Like Steve

Photo credit: ©Laurel Delaney 2011 "Steve Jobs Collage"

Whether male or female, we can all glean lessons from the likes of the late Steve Jobs. For example:

1. Push people out of their comfort zones

“He was someone who did not read the polls, but changed the polls by giving people what he was certain they wanted and needed before they knew it; he was someone who was ready to pursue his vision in the face of long odds over multiple years; and, most of all, he was someone who earned the respect of his colleagues, not by going easy on them but by constantly pushing them out of their comfort zones and, in the process, inspiring ordinary people to do extraordinary things.”

— Thomas Friedman, New York Times columnist and Pulitzer Prize winning author

Read the eleven other ways you can be more like Steve that I cover for The World :: American Express OPEN Forum (via Small Business Trends).

12 Ways to Be Like Steve Jobs

Posted by:  Laurel Delaney

Women of the World: The Little Things In Entrepreneurship Count

Posted by: Laurel Delaney

How To Be Innovatively Global

Here are six innovative ways to get overseas business.  This is my latest installment for American Express OPEN Forum (via a relationship with Small Business Trends):

6 Ways To Be Innovatively Global

Snapshot of one tip:

3.  Jump in and get going. The later you wait to go global, the harder it gets.  Why?  Because just like routine, structure and bureaucracy can often kill innovation in an organization, it can do the same damage when it comes to taking a business global.  You wait so long that by the time you’re ready, your domestic operation may hamper your ability to learn or take new avenues for growth.  Some people refer to this as the death or curse of an organization.  A few of you may have heard me say online, “Go global or your business will die.” It all falls into the same bag.

So my advice to you:  Do it! Even if you don’t have every duck in a row, take your business global now, especially in view of President Obama’s big national export initiative.  Provided you have a good global transport company (such as FedEx or UPS) and a sophisticated international banker, you are all set to get into the game and play ball in the global marketplace.  Pick your market and get competitive now.

Posted by:  Laurel Delaney

Creating a Development Paradigm for African Entrepreneurs

LydiaANDPhiona

As noted in The New York Times, Freakonomics Blog on Tuesday, September 8, 2009:

The Entrepreneur

Wade (Magatte Wade, a Senegalese entrepreneur and founder of beverage company Adina for Life), meanwhile, is founding a new company, a lifestyle brand which will premiere with a line of fashion accessories and personal care products. She wants the company to grow into Africa’s first truly global brand and serve as an example to both the West and other African entrepreneurs.

The company is just one part of Wade’s “comprehensive plan for Africa,” an anti-aid alternative to the Jeffrey Sachs vision. Her plan centers around advocating for business-friendly legal systems, mentoring and encouraging young entrepreneurs, and spreading her vision for green manufacturing. “If we’re going to be building factories, let’s not build ones that are going to be harmful to the environment,” she says. “If we have to use wood, let’s use bamboo because it’s more sustainable. If we’re going to be cutting trees, let’s plant new ones in their place.”

One thing that definitely doesn’t figure into her plan is foreign aid. She believes Africans can do it on their own. “At the end of the day, we’re not going to build anything on aid,” she says fiercely. “Aid has never built anything.”

Read the entire entry here.

Photo:  Question Box operators (blog here) Lydia and Phiona.

Posted by:  Laurel Delaney


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