Women As Primary Engines in Emerging Markets

According to Hany Mwafy, Managing Director North Africa and James Russo, Vice President Global Consumer Insights who presented at Nielsen’s Consumer 360 conference (check out the lineup of speakers), the center of gravity is shifting away from North America and Europe.

In the decades to come, emerging economies will deliver more growth – and more profits.  Here are some key takeaways from their presentation related to women and their importance in the global economy.

The female economy – as more women enter the workforce, their earning power increases, as does their power within their household. Women now control almost $12 trillion of the $18 trillion in global consumer spending.


Women control almost $12 trillion of the $18 trillion in global consumer spending.

Read the entire impressive trends piece here.  And feel free to re-visit our “Predictions That Will Shape Global Small Business in 2010” (refer to No. 5) — as some of our points are similar.  Our 2009 trend piece touches on how women will rule the global marketplace (refer to No. 8).  Check out this interesting related piece too.

Photo credit:  Flickr

Posted by:  Laurel Delaney

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