How to Solve Problems in Highly Uncertain Market Environments

I am not sure where to begin here because there is so much valuable information at this new online resource:  SEA — Society for Effectual Action (logo pictured above).

Darden Professor Saras Sarasvathy and colleagues — both scholars and entrepreneurs — from around the globe have created the Society for Effectual Action and its new robust online community, effectuation.org, focused on the specific study of entrepreneurship known as effectuation.

What is SEA?

SEA is a global research community advancing the study and practice of the entrepreneurial method.

Why does SEA exist?

We’re here to say that we know the truth: that there’s a science to entrepreneurship, that there are common methods that successful entrepreneurs use, and that these methods can be taught to anyone.

Here’s a primer for effectuation and how to put it to work in the classroom:

• What Makes Entrepreneurs Entrepreneurial? An easy 8-page introduction to the key elements of the theory and its application.
• Affordable Loss and the Plunge Decision. How do entrepreneurs decide to take that bold move into starting a new venture?
• Effectuation and New Venture Performance. How does an effectual approach relate to the outcomes generated by a new venture?

The intent of SEA through its effectuation is to become a new type of problem solving that enables people worldwide and from all walks of life to start companies, experiment more efficiently, and solve problems that have real human impact.

Explore (download research, upload papers, share news, host an event and collaborate on projects).  Register.

Posted by:  Laurel Delaney