Women Want the Triple Win: Money, Meaning and Mobility
According to studies, American women currently are starting twice the number of businesses as their male counterparts. Author Julia Pimsleur believes there is a significant difference between female- and male-owned businesses and that difference is that most women are in small-business mode — and seemingly stuck there. Only 3 percent of female businesses owners have companies that generate more than $1 million. She talks about this in her just released book, “Million Dollar Women: The Essential Guide for Female Entrepreneurs Who Want to Go Big.”
Entrepreneurs today want what Pimsleur calls “the Triple Win”: money, meaning and mobility. While money is a traditional measure of success, women today also want to do work that has meaning. Mobility translates into flexibility — freedom to stay home with a sick child and to leave work at the office.
Pimsleur knows the business ownership territory well — she is the CEO and creator of Little Pim, an international company that produces award-winning programs for young children to learn foreign languages. Started as a part-time endeavor from her home, Little Pim now has markets in 22 countries.
Read more: CEO shares insights for women entrepreneurs
Screenshot courtesy: Little Pim