Business Expo Spotlights Women Entrepreneurs in Serbia

Over 180 women entrepreneurs in Serbia were given a platform to market themselves and their crafts during the 2024 Women’s Entrepreneurship EXPO satellite event in Serbia, titled “Inclusion of women entrepreneurs into economic flows: opportunities and challenges.” The exposure and experience gained by these tradeswomen will hopefully serve as a beneficial launching pad for partnerships with the influential brands that were in attendance. UN Women’s write-up of the affair notes that “major corporations, including Banca Intesa, Generali, IKEA, Erste Bank, Nestle, Belgrade Airport, Hotel Metropol Palace, OMR Group and MIOS Mobility,” all received presentations from the participants.

Several of the key mentorship and educational experiences included,

“A ‘Meet the buyers’ session, where women-led small and medium enterprises participated in speed business meetings to present their business and discuss potential collaboration with representatives of large corporations….[As well as a] ‘peer-to-peer exchange’, where more experienced women entrepreneurs shared their experience and knowledge with newcomers to the entrepreneurial landscape…[And lastly] the Belgrade Night Market [gave them] the opportunity to showcase and sell their products.”

By way of networking, the women entrepreneurs in attendance of UN Women’s EXPO event in Serbia got to experience the growth, levity, and prosperity that comes from committing to their futures. wegg® has countless avenues of advisement, counseling, and consulting for women in business across the globe, so it is awe-inspiring to see such sisterhood be bolstered and fostered 5,039 miles away.