Charting the Next Phase of Growth: Global and Women’s Sports

According to Deloitte, charting the next phase of growth is global and women’s sports.  Yes, you read that right.  Women’s sports are growing by rewriting the playbook and doing things differently. Isn’t that always the case?  The focus now moves beyond demonstrating potential to helping build a lasting legacy of success by delivering unique and tailored experiences.

Growth (2024) hasn’t been solely confined to traditional powerhouses like North America and Europe. While these regions may have attracted the largest revenue portions at this time, great strides have also been made in emerging markets like Morocco, Japan, and Australia, which have witnessed burgeoning interest in women’s soccer, demonstrating the global appeal and untapped potential of the sport.

New investment models are expected to compound the growth of global women’s sports leagues and teams, which will fuel the future.

Despite the remarkable progress, there are still several challenges across the global landscape to enable that this upward trajectory for women’s sport continues.

Learn more about the global growth in women’s sports, some of the challenges we face, and the five key elements to think about when scaling a women’s sports business.